SEO and sem those unspeakable secrets

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Yan Yi website Construction brand report: SEO and sem those unspeakable secrets! Let's take a look at the online explanation:

seo-Search Engine Optimization (search Engine optimization), also known as SEO ... Specific reference: http://baike.baidu.com/view/1047.htm

Sem-sem is the abbreviation of Search Engine marketing, Chinese meaning is search engine marketing. Specific reference: http://baike.baidu.com/view/157335.htm

After understanding the above two concepts, the relationship between SEO and SEM can be summarized as follows:

1, SEO is one of the strong assurance of SEM

SEO through the optimization of site keywords, so that the site in search engines to get a good ranking, and then to the site to bring valuable accurate traffic, not only increased the site's exposure, but also to enable potential customers need to understand the site's products and information.

Why say SEO is one of the strong assurance of SEM not all? We all know "Baidu keyword bidding service", through this service can also achieve the effect of SEO can be achieved, but is a different way, using a different method, in contrast, the key words bidding cost is too high, the money thrown into the instant empty !

2, SEO is the full but not necessary conditions of SEM

Although SEO provides a strong guarantee for SEM, but between the two can not be equated!sem is higher than SEO because it is based on the optimization of marketing, examples: A home appliance shopping malls held activities, propagandist in the shop outside publicity, active search for the intention of customers, Propagandist will customers please enter the shop process is the process of SEO, and the rest of the sales can be completed on the store sales staff ability, this process is the process of SEM.

Therefore, SEO is the full but not necessary conditions of SEM!

3, SEM guidance SEO

The purpose of SEO is to serve the SEM, when through the SEO to make SEM good sales, this is certainly gratifying, but which day when you find your site is clearly ranked in the search engine first, or their own site through a certain keyword to the flow is indeed a lot, but the site's advice, sales are less terrible, Then you have to look at your keyword positioning.

Do not do SEO for keyword rankings, but to encourage visitors to generate sales behavior, through Third-party monitoring software you will find a key conversion rate is high, then what do you need to do? Obviously, strengthen the keyword optimization, so that people search this keyword to your site.

In short, the two inseparable, interdependent, reasonable understanding of the relationship between SEO and sem to accurately carry out search engine optimization and search engine marketing!

Article Start: Wuhan website construction-yan Yi brand Design Promotion center www.infarts.cn.