SEO and operation strategy sharing of online shopping mall

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

At present, E-commerce has swept through the major industries, not only the emerging industries to join the war without smoke, more traditional industries are also a big march. Therefore, the author is also a recent on their own to do a name printed online mall as an example, to share their own for the mall site optimization strategy.

Build Station strategy

The heart of the mall adopted is the introduction of Alibaba Amoy outside the station, the beginning of the author is not very understanding, because it is decided by the company, so also did not go through the number of preliminary research. However, it is just so, now found incredibly is to invoke Plug-ins to achieve the front page and related functions, this may be most of the webmaster has not experienced, so not very understanding. I do not want to do more introduction, can only warn webmaster friends, if not the last resort to Amoy, for optimization, user experience, art are very unfavorable.

However, the advantage is that the cost of the station is relatively small, at the same time the integration of the payment system and management system, the general formal business price should be at 5000 yuan up and down.

Optimization strategy

Optimization strategy is mainly for the content of the site and keyword research, from the perspective of the search engine included in the site content and external anchor text optimization, can be divided into the following areas:

1. Frame optimization

Front page design using Css+div, this is a better understanding of the use of JS and Flash, the absolute need to control the loading speed allowed and content included in the premise; the structure of the site is mainly the use of flat structure + tree structure, reasonable reduction of the level of the site, At the same time let the reasonable layout of the site content and weight transfer.

2, Domain name optimization

Domain name optimization is mainly focused on domain name rewriting and pseudo static processing. In particular, to do Google optimization, domain name must be pseudo static processing, and preferably in the domain name contains keywords, Baidu's requirements are relatively simple, but also emphasize the dynamic parameters of the domain name (not more than 3) and the length of the domain name.

3. Content Optimization

Content is to do the basis of ranking, but also the basis of SEO, Baidu attaches particular importance to the content of the site. Content optimization is mainly focused on the optimization of the label, here to emphasize the author's own experience of META Tags: the title must contain keywords, but also to ensure the density and rationality of the appearance (readability), the words by the keyword is not strong, nothing more. Description is more important, this important is mainly targeted at the click Rate, a good description, even if the ranking is not the first, you may get more clicks than the first.

Do the label optimization, the following is the anchor text settings and page similarity to solve the problem. This aspect of the operation method is more, everyone can come out on the internet search a lot, their own choice of a suitable for it.

Article page content optimization is commonplace, keywords, position, density, emphasis set, the above basic is the article page content optimization method.

4, Server aspects

Most of the seoer for the server to understand less (I was one of them), but the server for all aspects of the site is more important, here includes the server's operating system, support functions, settings, these will affect some of the SEO specific settings. For example, domain pseudo static premise is the server to support rewrite function.

Robots, sitemap, 404 pages, 301, 302, Web log, these are closely related to the server, so we must have a basic understanding of the server to achieve the specific aspects of the operation of the SEO. Basically the code involved is based on the server operating system to choose different code, but the code is written dead, not much difficulty, online search under the know.

5. Link construction outside the station

The chain is an important part of the rankings, especially for Google rankings, outside the chain is even more important. For the outside chain aspect, the main is divides into the forum outside the chain, question and answer platform outside the chain, blog outside the chain, SNS outside the chain, information platform, business-to-business platform, bookmarks, favorites and so on, outside the chain more needs to the different resources analysis, is mainly included rate, this is the majority of seoer will not care, But it is very important. Through the evaluation of the rate of collection can better grasp the number of external chain and the timeliness of the chain, to avoid the daily release of the chain and included a disproportionate amount.

Here need to emphasize that, for micro-blog, search and ask, at present, the author is known, are doing JS, do not count things outside the chain. Can be attributed to the promotion of resources, and is very good promotion and brand building resources.

Active Policy

A good mall, in addition to doing a better job of optimization and user experience, the form and deployment of activities is also the most important. A good activity can better promote the promotion and conversion rate, but also for consumers have greater appeal.

For the heart of the printed bar http://www.sxy8.cn, due to lack of visibility and effective network resources, the author is prepared to use the joint activities, tailored to the characteristics of personalized products, and some tourism sites to cooperate to provide some good, free activities prizes, to better achieve the "circumstance" spread effect.

Marketing strategy

The quality of a mall is mainly reflected in marketing, an important direction of marketing is the analysis of data and the rational use of marketing tools, micro-blog marketing, im marketing, EDM marketing, as well as the Network Alliance, PPC, and recently out of the app marketing is a very good way to choose a suitable one or several methods. . Remember all the marketing effect must have a OH data on the collation and analysis, or never find the pros and cons of marketing.

Finally, through the author's work experience to most webmaster a suggestion: e-commerce needs more than just a website, and not only need to do a certain aspect of professional talent, more need to better integrate all aspects, put forward an effective solution; be able to accumulate and study products (Internet) continuously, analyze and use , the innovation after plagiarism is the king, otherwise forever just follow.