SEO and user experience interaction to play the maximum value of the site

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A long time to think about a problem, because the previous optimization of the site are their own hand-operated, starting from the establishment of the station, according to the keywords provided by customers, templates almost used countless templates, the content of a change began a website optimization program, for such a new station is still quite confident because of the site's procedures, Path and so on, the details of the structure are necessary to do optimization, including the layout of keywords, but now my job only need to do keyword replacement, the title of the setting, the content of the building on OK, a lot of examples prove that I have this set of Web site procedures exactly match the search engine excellent spider crawl After a lot of keyword optimization test, modify, so I do not need to re-establish the site for the new keyword procedures, but this approach is also a disadvantage, the user experience is not good, in fact, the work is now just to meet the keyword ranking and do not consider the user experience of the problem, Although users through the search engine into the site but can not be here to get what they want, which caused the customer jumped out of the rate is too high, and then the conversion rate is also low.

There are many stations were established a few years ago, but at the beginning of the establishment did not follow the principle of search engine optimization to build stations, external optimization is not established, but his user experience is doing well, although the site does not rank, but the flow is relatively good, This is why BD published a few days ago in the SEO guide mentioned in the user experience for search engines is also very necessary, in the guide specifically mentioned that the site should be built on the basis of search engines, in fact, we carefully observe whether the search engine, or user-oriented, are mostly generic, Just take the crumbs from the Web site, this function itself is to facilitate users to see the superior page browsed, can quickly return to the top page, but this structure is also conducive to spiders crawling, it seems that the user experience is not only to provide convenient and comfortable content for customers to build, but also conducive to search engines. Sometimes I do some of the old station to optimize the feeling, all the initial stage of the construction station seriously considered the user experience of the station is very good, and the search engine to the weight is relatively high, but the PR value is not high, ranked almost no, That for those who think the content of the King webmaster may feel that I as long as the content of the site I can do to the traffic, yes, yes, of course I can do it, like many blogs, those bloggers have a great amount of visits every day, do you say they ranked? No, they're just content, Speaking of which we have to mention the nature of SEO.

I think the current status of SEO is that there are a lot of enterprises in doing their own product ranking keywords, the effect is good, bought a lot of products, this way is the most direct use of SEO, there are many portals in the use of SEO programs through the search engine to improve traffic, and also done, such as 58 with the city, net, and , some people are through propaganda to do promotion so that more people understand the site, then through a good site content, functional experience to retain users, this form of the site has also been successful as some SNS site is this mode, of course, there are many webmaster through seo long tail words to do traffic, there are good, To say so much is not to emphasize the importance of SEO, just want to say, SEO does not have to exist in a website, but must have this understanding of SEO, even if you are only doing content of the site to update the content of the time to reflect the keyword, bold, may bring you a lot of traffic, this is not what you want? ? Isn't it good for your site? Even if you make the best use of description,keywords when you set up your keywords, it's critical that your site experience unconsciously rank.

So for SEO, and the user experience should not be separated, the two can reach the maximum value, this is what we want.

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