SEO Application Strategy business-to-business ecommerce website

Business-to-business (Business to Business, 2 (nonblank) in English is pronounced the same as to. Is the enterprise's E-commerce, in addition to online transactions and product display, business-to-business business More important significance is that the enterprise intranet, through Business-to-business website and customers close together, through the rapid Response network, to provide better services to customers, thereby promoting business development.

The current pace of internet-based business-to-business development is so rapid that, according to the latest statistics, the volume of business-to-business transactions on the Internet earlier this year has far surpassed that of the Business-to-consumer. 2006 Global Business-to-business E-commerce Market size has reached 5.8 trillion U.S. dollars, is expected in the next few years the global business-to-business growth rate will remain around 45%, 2010 global business-to-business E-commerce Market size will reach 26 trillion U.S. dollars.

Traditional business transactions often cost enterprises a lot of resources and time, whether sales and distribution or procurement to occupy product costs. Through business-to-business transactions, buyers and sellers can complete the entire business process, from building initial impressions, to around, to bargaining, billing and delivery, and finally to customer service. Business-to-business transactions reduce business costs by reducing the number of transactional workflows and overheads. The convenience and extension of the network enable enterprises to expand the scope of activities, enterprises to develop cross-border cross-border more convenient, cheaper.

Business-to-business not only establishes an online trader group, it also provides the basis for strategic cooperation between enterprises. Any enterprise, no matter how strong the technical strength or how good the business strategy, it is completely impossible to achieve business-to-business alone. The era of singles alone has passed, the establishment of cooperative alliances between enterprises has gradually become a trend of development. The network makes the information unimpeded, the enterprise can through the network in the market, the product or the management and so on to establish the complementary mutually beneficial cooperation, forms the horizontal or the vertical form the business conformity, by the bigger scale, the stronger strength, the more economical operation truly achieves the global operations management pattern.

E-commerce Index network has made a beautiful and powerful website for enterprise system, then how to let their upstream and downstream enterprises, distributors, agents and potential customers at home and abroad know their site, and through the site more convenient and economic inquiries ' consulting and business activities, Let enterprise customers know the corporate web site and use its convenient and quick access to after-sales service, technical support, etc., which requires a comprehensive planned website promotion activities.

1, the network enterprise advertising should pay attention to promote corporate web site, corporate materials, business cards, product brochures, wrapping paper (box) should be printed on the enterprise website domain name;

2, search engine registration: The site registered to the domestic and international major search engines, but in the registration process how can the enterprise Web site in the search results first show it? This is a skill problem, and E-commerce indexing network provides such services.

3, the commercial website Registration promotion will be a very good promotion method, this station may register for the enterprise website to the thousands domestic and international large-scale business website, the real time to the enterprise potential customer displays own website;

4, to the business forum, the News group is also the Enterprise website promotion a coup;

5, and related sites to do friendship links, or to advertise to promote the site registration to do display exchange links;

6, from the corporate advertising costs to use a part of the website promotion (under the network of newspapers and magazines, radio, television, online industry Authority station), this way small and medium-sized enterprises do not apply;

7, Corporate employees remember the site domain name, anytime, anywhere to promote corporate websites.

Business-to-business E-commerce site at the initial stage, in the absence of a large number of funds for land, sea and air advertising promotion of the premise, to find a low-cost, quick, lasting effect of the promotion method: Search engine Optimization (SEO) is undoubtedly the best choice. And for E-commerce sites, in the development process to formulate optimization strategy is particularly important, while SEO is a comprehensive, long-term projects, the need for all departments to carry out, and accompanied by the entire process of website operation.