SEO Application Ten tips for beginners is very helpful

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SE0 is the core part of Web marketing, this article gives 10 tips on how to improve the ranking of target websites in search engines. Search engine Optimization (SEO) is the core part of web marketing, it can improve the target site in search engine search results page of the natural ranking.

Text-oriented page elements

Many sites flooded with a large number of pictures and flash animation, search engines do not recognize the meaning of these documents, and can not be included in the search engine. Can be used to express the place, as far as possible not to use pictures to replace, to avoid the text into the picture inside, to make the text become the protagonist, other just embellishment.

Ii. Optimization of URLs

A good URL is good for your site. So, what kind of URL is the most perfect? I think the depth is 2. That is, "home/article/index" Such weights are the highest, and those "home/column/....../n column/index" because the depth is too deep, the search engine unfriendly. Because your level deeper, the lower the weight, we can look at Sina, its news although many, but the level is not more than 3 levels. The URL to the content of the article is generally "/10/0517/20/64000146bc.html" such a format is meaningless, in addition to can indicate what time it is updated, there is no meaning. And some of the best sites, are directly using the Pinyin catalogue.

Iii. optimization of the title

Web optimization can be said to begin with the title. In search results, the first line of each crawled content appears as the title of the page, as well as a page in the browser, and the title of the page is displayed above the address bar. Therefore, title is the core of a page. The writing of title should pay attention to the following questions:

A) Title is short and concise, highly generalized, contains keywords, not just one site name.

(b) The first few words are most important to search engines, so the keyword position is as far as possible.

(iii) to organize the title into a sentence that conforms to grammatical structure and reading habits, and avoids meaningless phrases and lists of title.

Iv. Appropriate use of keywords

Keyword is not only the core of search engine optimization, but also the whole search engine marketing must revolve around the core. The use of keywords should be aware of the following issues:

(a) stand on the customer's point of view to choose the correct and practical keywords.

(b) Without the use of too much keyword, the keyword should embody the uniqueness and selling point of the website or promotional material.

(iii) use their own brand or geographical location to do the keyword, highlighting the brand advantages and location advantages.

(iv) control the number, density and distribution of keywords.

Not more than 3 keywords in a page, and then all content for these core keywords to expand to ensure that the keyword density is reasonable.

V. Rational use of the description

The Description section uses short sentences to tell search engines and visitors about the main contents of this page. Its importance after title and keywords. The writing of the description should pay attention to the following questions:

(i) the keyword appears in the description and is related to the body content.

(ii) Also follow the short principle, the number of characters with a space not more than 200 characters.

(iii) To supplement the statements that were not adequately expressed in title and keywords.

Reasonable collocation of web language

Table because of its strong data processing capability, good compatibility. Later why everyone used Div. Not only because it's more consistent with engine crawling. More importantly, the advantage of Div is that it is small in size. A fatal weakness in table is too complicated. Causes the page volume to increase. The smaller the page size, the faster the display speed. Although Div has this benefit, but the compatibility is poor. Various browsers have different standards, even IE6 and IE7 are not fully compatible. I propose the overall layout with Div, some complex details with table. In order to achieve the most perfect match.

Vii. Repetitive content Optimization

Search engines are very disgusted with repetitive things, and the most recurring places lie in some pagination. For example, there is a page in the content page ... Page N. The list of articles in each column and so on will appear a lot of duplicate titles. I take the first page for pagination of those content pages. Original title, then from the second page, I'll insert the title "second page: article title" In this form. Is that not a repeat? Some people have used Ajax techniques to deal with this problem. I don't think it's appropriate, because it can cause pagination content to be crawled by search engines. Another problem with paging is that keywords/description may also cause duplication, and my solution is to remove Keywords/description tags from page 2nd.

Eight, increase the reverse link and improve the PR value

After the release of the site, you should consider and some sites to exchange links. Exchange links can increase the number of backlinks in the site, if the other side of the PR value is high, that effect is better. The key is the Reverse Link link button, do not use the picture, to use text, and to use the keyword as a link button. A simple calculation formula for the PR value of a page: PR (a) =0.15+0.85 (pr (TI)/C (TI) +...+PR (TN)/C (TN)). Reasonable use of the high PR value of the page, not all pages are linked to each other good. Site to minimize the number of exchange links, control in 5, 6 high-quality website Exchange links.

Nine, grasp the timeliness of SEO scale

SEO is a constantly changing industry, search engine adjustment algorithm every day, users and hot spots are also changing, so SEO is a dynamic process, no once and for all search rankings. But do not optimize the place are optimized, to make the site appear natural balance, so as to ensure the persistence of the inclusion.

Ten, avoid the use of SEO cheating means

Understand the basic means of cheating in order to avoid inadvertently using the relevant means to be punished. Common means include keyword stuffing, false keywords, invisible text/links, redirects, duplicate sites or content, bridge pages/door pages, invisible pages, duplicate registrations, etc.

In addition, the use of high-speed and stable security of the server, the attractive domain name, rich website content, a large number of original articles, page element optimization, good navigation and frame structure is also an important part of SEO recognition. At the same time, SEO from the site structure began, throughout the site construction, operation of the entire marketing process. Only the prophase work is solid and effective to reduce the workload of optimization, we can not see SEO as a step, to it as a Web site from the construction to achieve operational goals always adhere to the concept.

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