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website SEO is basically a concept of penetration, in the premise of SEO concept indoctrination, specific to the work of the process, in the actual work of the SEO on the specific impact of the main work in the site planning, interface art, the development of three major links. Therefore, the SEO work is mainly in the planning, art, it three important executive role in the SEO concept, always pay attention to the impact of their work on the SEO and the scope, the following mainly from the 3 roles, the outline of the analysis of the roles need to pay attention to a few big aspects.
First: page planning SEO precautions
do page planning, based on SEO considerations, the main concerns are:
1: Site links Smooth
from the site from the point of view of links, site planning must ensure the smooth page links must:
A. Ensure that each page has at least one visible entry page at the entire station;
B. Key pages in the home page or other pages have one or more different forms of the point of entry;
C. Each page at the end of the hierarchy has a clear navigation link that returns to all pages in the parent path;
D. Ensure that each page can be smoothly back to the homepage of the site;
E. No more than 5
links to a single page
2: page operation mode design
from the page Operation way, website planning must avoid some problems, follow some principles:
A. Avoid using scripted window actions to display site content pages
B. Foreground Display page avoid using AJAX techniques and practices to load background data
C. Avoid the use of media [including pictures, flash] means to do the main content navigation
D. Do not use frame structure to plan main content page
E. Content Presentation page do not design too many complex interactive operations
3: Planning for page Content
page content planning is mainly designed to the page can be seen invisible text, pictures and other transmission of information, in the content planning part should try to note:
A. Avoid multiple pages using exactly the same title content text;
B. In the title of the whole station with the name of the site most prefix or suffix;
C. Create a reasonable automatic title generation rule for dynamic additions to the content of the Web site
D. In addition to the bottom of the page [the most end of the page in the structure tree], some large categories, channels and other major pages need to provide meta message text such as keywords, description;
4: Website structure design
from the point of view of the design of the website structure, the aspects needing attention are:
A. Avoid excessive level of access, generally within 3 levels of access is better [not excluding special needs of multi-layer display]
B. Provide hierarchical access to an unavoidable depth of access or a tree-like navigation link in a site map that embodies hierarchical relationships
C. It is recommended that Web content navigation and functional navigation be treated differently, content navigation as far as possible using text and direct navigation methods
D. Do not copy the reality of the business logic level, according to network habits follow the rules of the search engine for complex business logic in the page performance should be simple and direct
Second: The page design process in the SEO should pay attention to matters
1: Use of page media resources
in the design process, pay attention to the use of media rules:
A. Try not to use the media [pictures, flash, etc.] to do the main navigation link of the website
B. Make sure you add the alt note to the navigation of the picture.
C. Content text such as no special style needs, as far as possible without pictures to display text;
2: How the code for Web pages is organized
This section is about viewing the documentation: "Web page production specification based on the common document [specific page coding requirements]" [This content for page design and program development must be observed, mutual cooperation to achieve]
Third: Program development need to pay attention to the SEO matters
1: Planning for page URLs
from the website program Support point of view, starting from the SEO, the URL has a certain demand, there are several main points:
A. Provide friendly, static URL navigation links
B. Friendly short address configuration for manageable key resources
C. Accessible page resources try not to include directory paths above level 3
D. Open a new URL resource without a script window
2: Tracking Design for content path navigation
from the point of view of the navigation design, the support of the program needs to consider the following points:
A. Provides automatic navigation and positioning tracking links
B. Provide the relevant content of the keywords in the station directed
C. Information related to perfect page Content Intelligent Association
3: Website page basic SEO information General configuration Management
Some SEO information is time-sensitive and seasonal, so the system design from the perspective of SEO to provide the following content management:
A. Title Management of Main page content, the title of dynamic content is automatically generated by rules
B. Dynamic management of keywords for key pages. Pages that do not have a keyword can inherit keywords from the parent category or home page
4: Site map Management
no matter what kind of architectural design, it is difficult to avoid some of the pages of isolation or difficult to find, so the site map can be managed to make up some of the remaining problems:
A. Provide a navigation page with plain text that generates a tree-like navigation based on the column directory structure tree in the CMS
B. The main update column can output a plain text list of listings
5: How the code for Web pages is organized
