SEO Basics-Site Internal link optimization is the first element of SEO

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I'm sorry to see a lot of seoer in order to search engine rankings to engage in SEO optimization, This awareness of the behavior reflected in: When a seoer know to get a large number of backlinks or through a large number of stacked keywords or through the two domain name jump or through a Third-party blog platform to create a link group and other ways to make the SEO effect of the bar to see the shadow, immediately began to follow, In order to achieve their intended SEO purpose and mass guestbook, blogcomment, TrackBack, wikis, spend a lot of time and energy on external links, external links important but really sufficient conditions rather than the necessary condition, a site structure, user experience, Site content and many other aspects of the site is not supposed to get users and search engines of the favor. Therefore, I once again in SEO blog to emphasize the three major SEO strategy: Website structure optimization, page layout and keyword Research selection layout, Reverse link optimization, the first two SEO strategy is to control their own, to do a good job in SEO, it is necessary to report to users of the search engine responsible attitude to carry out this work. In the site itself constantly improve the process of continuous optimization, you will find that your external links are also growing, the reason is obvious: the user experience to pay attention to the site will naturally be popular with users, high-quality content will naturally get more link bait, so, the site structure optimization, Page layout and keyword research layout is our SEO focus, especially the site structure optimization (logical structure and internal fabric link structure).

What are the links optimized within the site?

1. Website navigation

Site Navigation How important I will not nonsense, we should be very clear, focus on the design of Web site navigation considerations:

(1) Site navigation links are search engine spiders crawl down the important line, but also to ensure that the site channel interoperability between the bridge, strongly recommend the use of text links;

(2) Do not use embedded JS file way to achieve site navigation, if you use the search engine spider simulation crawling tool to detect crawling to the URL, you will find that the site navigation links for search engines can not see, unfortunately, Tenkine station navigation is also the problem, at some time in the future, We will try our best to solve the problem;

(3) Also do not recommend the use of JS code to implement the Drop-down menu, if you have to, at least make sure that the mouse is zoned to the navigation area when the navigation link is a text link, but also can be clicked, at the same time, it is recommended to add a page at the bottom of all the columns of the text link area to make up;

(4) If I want to use a picture as a website navigation link, that is to optimize the picture, to the picture link to the main keywords of the page as ALT content, in addition to the picture with a text link as an auxiliary, similar to Tenkine navigation design, note: In the web design process, it is best to place each picture + The navigation area of the text is treated as a separate div;

(5) Site navigation in the text link how to place from the UE point of view is a certain exquisite, this is related to the importance of the site channel or the characteristics of the site, generally the more important channels are placed in the beginning, of course, you can do a sensory classification of the channel to distinguish; From an SEO perspective, The idea of channel name is a complicated process, it needs us to do a detailed understanding of the channel content and research the main keywords of the channel;

To the mobile Phone Alliance network Accessories Channel (www.cnmb.cn) as an example: we all know, IC (integratedcircuit) to express the integration of semiconductor components, that channel is named after the IC or semiconductor components? I just said, need research, you can now start to move!

2. Breadcrumbs and breadcrumbs

For the concept of breadcrumbs and its role, please refer to the previous article "breadcrumbs site navigation links."

To put it simply, the meaning of breadcrumbs is to tell users exactly what position they are in, and the navigation is designed to be opened in the current window.

Breadcrumbs should list the names and links of all the parent pages (logical structures) of the user's page. Note: Here is the text link, if your channel name, category name, sub category name design is good enough, you will find that the inner page is through the keyword Anchor text link to the superior page, If there are thousands of content pages, there will be thousands of pages to the keyword anchor text point to the category page or Channel page!!!

breadcrumb navigation in content pages should the article title be listed? Should i add a URL link to the title of the article as a page? I did not from the SEO perspective to study whether there is a difference, I personally think it is best not to add URLs, but the URL of the parent page must be added.

3. Relevance link

Relevance links do not have a specific pattern, I am looking at it as a strategy, the article page can list the relevance of the article, can also list the relevance of the search results, according to this idea, under this category of TOP10, click Ranking, the previous article, the next article can also become a relevance link.

If the user browses through an article, the article content at the end provides the related article, the user is likely through the related article to dig deeply, until the user interest to this topic disappears, but this way can let the user achieve the maximum satisfaction, because the content is the continuity.

For example: I am interested in the military, often to see the pictures of fighters, PS: like to be able to fall vertically down the S-37, and some articles contain the pictures of the flight, and some of the battle state of the picture, anyway, my demand is very simple, is to see S-37, and the appropriate relevance link layout can save me a lot of time to find, watching pictures, whim, want to buy a play, so think, if the following can provide a S-37 quote page how good AH!!!
Note: I do not subscribe to a topic content page link to other subject content pages unless both are doubly relevant.

4. Sitemap

First of all, you can look at the Tenkine produced site Map page, is currently in use, links placed at the bottom of the site, site map is convenient for users to find information quickly, should be given a link on the home page.

In considering the site map to add pole all the content page, it is terrible, it is estimated that the hard drive will not fit, HOHO.

For pole, the sitemap has a text link to the channel page and the subordinate category page. More importantly, I want to make it clear to the user what pole can provide and what the pole features are, and for midsize sites, I still recommend adding text links to content pages in the site map, I very much hope that through the technical means can be generated by the article keyword with the article title as anchor text link site map, and control the number of links and automatic paging.

Additional points:

1. The homepage, the channel page, the category page, the column page and so on are the list page, its content is by the link anchor text composition

2.URL design best with the logical structure of the site, according to the tree structure downward design, the directory level depth does not affect the effect of the SEO (according to the site itself), everything to simulate the user's logical thinking to decide, there is no user needs less time to click to reach the content page better situation, Or you can understand from another angle, remember: thelessismore, if the site provides search function, that each page I can use 2 clicks to achieve, do not need site navigation exists, just like you search keywords on google, but we can not fully simulate the user's search behavior.

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