SEO Basics Tutorial

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Website revision need to note:
1. Site URL do not change
2. Add new page speed not too fast
3. The optimization of the speed of the Web page to be controlled, not all the pages have been changed.
4. If URL changes must be made, the old URL should be done 301 to the new URL

Website Copy writing:
1. Accurate and concise title
2. Multiple segmentation to prevent reading tiredness.
3. Tone not official, into the personal characteristics
4. Less empty words
5. Small title: Help readers to grasp the key points. (or "First", "second", "third")
6. Can bring some inflammatory emotion

Website content is the first element of search engine optimization
1. A large number of original content can help you to establish a good reputation and authority in the customer's heart. ÷
2. Other webmaster will automatically link to your website.

Se the way to judge the origin of an article:
1. PR Value of Web page.
2. The first time the Web page was included.
3. Domain name registration time. (Baidu seems to think the domain name is more old is original)
4. The authority of the website.

Keyword selection:
1. Not too broad keywords
2. The main keyword is also not suitable for too long too special, such as company name (well-known brands out)
3. Standing in the user's perspective, professional terminology users will not search, such as SEO ^-^
4. The most efficient keywords are those that compete with the least number of pages and are searched most frequently by the user.
5. Related to your website

Professional SEO should learn knowledge:
1. Marketing + Web page production + simple Web site program writing + SEO Technology
2. Project organization and Coordination + focus on the new development of search engine optimization technology + writing ability

How to treat website content deficiency:
1. From Product history and evolution
2. From people who manufacture and invent products
3. Starting from raw materials
4. Starting from Customers
5. Starting from the industry
6. Starting from product use
7. Starting from Product technology

What to do if a website is punished or blocked:
1. First determine if your site is completely sealed, or just a drop in rank. Search for a domain name or URL directly; Use site: command to check; Use a unique sentence on a Web page to search for (copyright information, for example);
2. Check server settings, robots.txt files, and Web sites for excessive optimization (excessive optimization is now often a major cause of the rankings being penalized).
3. Is there a suspicious page turn? Have a large number of cross links? Links to other sites that are suspected of cheating?
4. Are you copying content pages?
5. Do you use hidden pages? A lot of junk links?
6. Other means of cheating;

High-quality external links come from: (You can think in turn, not included)
1. Open catalogue;
2. Other stations on your news introduction;
3. The Business link of the authoritative website;

How to write title:
1. Each page is different, and conforms to the page content;
2. Attractive, ranked on the first page of search results, the customer point which is to see the title;
3. The title tag should contain keywords and be very well off;
4. General title structure: article name-category name-site name;
For example: Prenatal music Downloads – Fetal education method – Mom Help
5. Don't stack keywords.

The search engine's analysis of "import links" may include:
1. Number of import links
2. Import the importance of the link itself, which is the importance of linking to your page itself
3. (These two points also formed the Google PR, but the following factors are not directly related to PR.) )
4. Reverse Link Increase speed
5. Reverse link content Theme of the site itself
6. The content of the page with the reverse link is related
7. Link anchor text in reverse link
8. Reverse link anchor text around the text
9. Links in the location of the page
10. The age of the domain name of the reverse link
11. The name of the reverse link has changed hands
12. The date on which the reverse link is included for the first time
13. Are there any changes to the page content of the pages in the reverse link? What kind of changes?
14. What is the first time a reverse link appears on the page?
15. Has the link text ever changed? What is the change?
16. What other sites are linked to the page of the reverse link? Are the contents of these other sites relevant? What about the quality?
17. Is there a spam link in the reverse link? such as from the Forum signature, blog and other places.
18. Link Hits
19. How long does the user stay on your site after clicking the link?

Reverse Link general principles:
1. Reverse Link Anchor text (link text) should be diversified;
2. Links should be from relevant web pages;
3. Links in different locations of the Web page;
4. Gradual and natural growth;
5. Backlinks should come from different PR pages;
6. from good neighbours;
7. Links should come from different IP addresses;
8. Links from old and new websites are available;
9. Quality Exchange links or links;
10. Link to content pages; Don't point all links to your home page;
11. Link to your page is not also linked to other bad pages

Zac Keyword Selection steps:
1. List A large number of keywords: I think, ask friends, see opponents, with tools;
2. Keywords Competition degree: The total number of related pages;
3. number of keywords searched;
4. Calculate keyword efficiency;
5. Identification of keywords;

Web page optimization for keywords:
1. Keyword density
2. HTML tags
3. Keywords in the body of the Web page: body title, beginning, H1~h3, Bold (bold), italic
4. Keywords in the URL
5. Keywords appear in links
6. Be careful to optimize nature and prevent excessive optimization.

Query the reverse link method:
Google:link:www.kediluo.com MSN:link:www.kediluo.com Displays the reverse link for this specified URL.
linkdomain:kediluo.com returns the reverse link for the entire domain name.
linkdomain:kediluo.com-site:kediluo.com This instruction gives only the other domain name or the link of the website to your domain name, delete the internal link of your website itself.
Yahoo: The reverse link data given is the most accurate, query command with MSN.

Website structure:
http://www. domain name. com column/filename. html
For example: http://www.kediluo.com/idc/default.asp
Http://www.kediluo.com is the domain name
IDC is the column name "IDC"
Default.asp is the filename.

How to look at the original log file, for example:
221.201.77.63-[02/jul/2006:15:30:41 +0800] "get/seoblog/2006/04/17/user-friendly-website/ http/1.1″200 19031 "http://www.baidu.com/s?
Wd=prada%b9%d9%b7%bd%cd%f8%d5%be&cl=3″ "mozilla/4.0" (compatible; MSIE 6.0; Windows NT 5.1; SV1; Alexa Toolbar) "
description"
221.201.77.63 is the date before the IP
[02/jul/2006:15:30:41 +0800], 0800 is the time zone;
"Get is the action of the server, Either get or posp;get is getting content from the server;
/seoblog/2006/04/17/user-friendly-website/http/1.1″ use HTML1.1 protocol for content
200 Is the return status code, 200 is the successful acquisition, 40 is the file is not found, 401 is the need password, 403 is forbidden to view, 500 server error,
19031 is the file size
Http://www.baidu.com/s?wd=PRADA%B9%D9%B7 %bd%cd%f8%d5%be&cl=3″ the
mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; Alexa Toolbar) "indicates that the user is using a computer that is compatible with Netscape's Mozilla browser, Windows NT operating system, browser is IE6.0, equipped with Alexa Toolbar.

URL Optimization Rules: (You need to consider when choosing a CMS or blog program)
1. Choose a good domain name, and related to the site theme, such as Www.kediluo.com, a look at it is known as a branch of the Web site;
2. Static, no "? &% ";
3. FileName contains content-Related keywords
4. Not too long.
5. All lowercase, because the UNIX server case letters are different processing;
Example: http://www.kediluo.com/idc/default.asp
A look at it is a homepage link, column is IDC.

Some simple ways to improve the trust of domain names:
1. The website must have the privacy policy, especially needs the user registration website;
2. Provide complete contact method, address, telephone, postcode, EMAIL, QQ, MSN, etc.
3. Number of pages;
4. Links with authoritative websites in the industry;
5. The domain name is registered n year, instead of the yearly renewal fee;
6. have independent IP address;
7. No dead links, invalid links, false links (there is no link to the location of the missing)
8. Web page HTML code is verified by the Internet.
9. "About Us" written in detail.

Website Health Check:
1. First look at the domain name whois information, pay attention to the domain name of the first registration time, in the middle of the registration of people changed hands;
2. Check that the Web site DNS settings are correct and that there are multiple domain names.
3. Whether the URL is static.
4. What is the status of the collection?
5. Whether there is cheating: hidden text, mass links, etc.
6. The page design is beautiful, standard.
7. What websites are there on the IP address of the website, include the situation, the external link situation, how the appearance feels;

Inbound Link Optimization:
1. Establish the standard website map;
2. Each page is up to four clicks from the homepage;
3. Use text navigation
4. Link text contains keywords;
5. The links between the Web pages, the use of "related articles" "Recommended articles" "Random article" and other functions;

How the new site looks for external links:
1. Three months after the opening of the new site, and then start looking for links, because the collection, PR are stable;
2. Login category directory, direct search "classified information" or "Yellow Pages", etc. can be found in many of these sites, my Cody network of the media is very easy to join.
3. Write a blog, publish an attractive article, please paste a friend;
4. The beginning of the website from non-commercial start, because the business site is relatively difficult to get links;
5. Links with similar websites;

What you need to know about your competitor's Web site:
1. How large are these sites and how many pages are there in the site itself?
2. How many pages are included?
3. What are the column settings for these sites?
4. Is the content original or collected?
5. PR value of the website?
6. Domain Name registration time?
7. Web keyword density?
8. Where does the keyword appear?
9. Is there a certain rule to learn?
10. How many external links are there in Yahoo?
11. Where does the external link come from and what is the quality?
12. is a lot of links, spam links? Or is it from the news portal?

Baidu Ranking Observation:
1. Baidu Spider is very active.
2. It seems to pay more attention to the factors on the page.
3. There is no such factor as the Google sandbox effect.
4. The target keyword should appear in the page in full match.
5. Consider the theme of the entire website less.
6. Excessive optimization of the Web page can not be in Baidu search to get a good ranking.
7. Compared to the Google rankings is simpler. As long as your site conforms to the most basic user friendly principles and SEO principles, you should get a pretty good ranking.
Zac Online Business advice:
1. Don't resign first.
2. Starting from your own interests
3. Find the target market first and talk about other
4. Do not expect too much
5. Take the time to learn the most basic techniques
6. Work hard and stick to it. (Executive Editor Admin 04)