SEO benefits from web site access analysis

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Statistical analysis, it should be said that each SEO must be good skills. As for the analysis of the site statistics, think billion based on their own experience, to share with you the relevant skills. Applying for a statistical account is easy and there are now a lot of statistical service providers. But these programs usually provide only the most basic features, such as number of clicks, number of unique visitors, search terms found, site visitors ' IP addresses, and the location of site visitors. This basic information allows you to know the source of a site visitor, but if you need to know additional statistics, you need to add additional Web site statistics packages.

If you need more powerful web statistics software, there are free online tools to choose from. The most famous is Google Analytics, which offers the most of the functionality you need, including AdWords and other keyword tracking for PPC programs. There are also a large number of web-counting software that needs to be paid for, some running on a software vendor's servers, and some running on your own server. Find the right software so you can get all the information you need to determine the effectiveness of your SEO.

There are some principles to follow when analyzing a website's statistics. These basic principles help to understand the various statistical data on the site and help to continue to improve SEO.

1, Basic statistics: basic statistics (baseline statistics) is in the implementation of SEO before the collection of the various statistical data of the site, such as the average number of daily visits to the site, such as statistics. After the implementation of the SEO measures, you can compare the new data with the historical data recorded before, from which you can know the effectiveness of SEO measures. If the statistics are not raised, it is necessary to adjust the measures that have been implemented, possibly because of what has been done wrong, or perhaps some parameters need to be adjusted. Benchmarking helps you know the current status of SEO work.

2, the recommended site: the recommended site (referring Web site) is the site visitors source site. If you use Google's AdWords PPC ads, a site that is worth recommending is likely to be a website that has posted an ad. If you write an article or a message that is posted on the web, a site that has been published is likely to be a recommended site.

Most statistical software can track sites that are worth recommending. These software will soon generate a complete report that lets users know the source of a site visitor. Through this information can know whether the SEO work is effective. For example, if all is normal, some site visitors should be from a certain site, but in the list of recommended sites can not find this site, which indicates that the relevant measures must be a problem.

3, recommended keywords (pay and nature): the other most useful site statistics software is the keyword tracking (keyword tracking). Most statistical software can track paid and natural keywords. There is a difference between paid keywords that can be tracked by different software, but almost all such software can track natural keywords.

Natural keyword tracking lets you know how your site is being discovered by your visitors. With these words and phrases used by site visitors, site managers can think about the business of the site from another perspective. For example, people usually do not use "financial services". More commonly used keywords should be "money market", "deposit", "Free account Check". Tracking these words through statistical software can help site managers monitor and analyze keywords that are useful to the site, so they can adjust the site in a timely manner according to people's ideas.

4, other statistics: there are some statistics that can be tracked. These statistics help to understand the traffic of the site, the behavior of the site visitors, and the relationship between the data and the visitor's geographic location and technical parameters. These statistics include:

A, page traffic.

B, the number of unique visitors.

C, the keyword that the visitor uses in the search engine.

D, the visited page.

E, location information.

F, technical parameters (browser, operating system, etc.).

Learn how to track the effect of SEO to help use a variety of resources to analyze the effect of SEO, and accordingly to the site to make changes to improve the ranking of the site and usability, so as to increase the site's sales conversion and profit.

The original text contains: www.wenfor.org.