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"Bridge page", this noun in the SEO circle is a cliché, once became the Site SEO optimization tool. Early in China, the rise of search engine applications, the use of a large number of keywords piled into the "bridge page" technology, by some Web site producers are often applied.
Bridge page, usually a large number of keywords and links to the collection, the purpose of the bridge page is to target a specific phrase, and then link the user to the actual promotion of the page, and some even just to promote a website home, add countless external links.
Today, blogs, SNS, wikis and other Web2.0 application era, but also flooded with a large number of bridge pages. Web site for the pursuit of traffic, the use of keyword generation software, keyword dictionary to generate a large number of Web pages, methods include keyword piling, hidden text, hidden links, hidden nested pages, buy a large number of external links. However, the search engine on the spam site is increasingly blocked striking era, bridge page is clearly violating the requirements of search engines included.
Baidu, Google as the representative of the search engine, the purpose is to provide users with the most valuable and relevant search results. The approach of the bridge page attempts to manipulate the search engine and deceive the user, directing the user to a site that does not match the selection and provides content solely for the use of the search engine.
That Baidu, Google will naturally use the bridge page of the deception site to take measures, including these fraudulent sites from Baidu, Google index deleted. For the site operators, whether their own technical staff, or external technical advisor, all need to pay attention to their own web site can not use false bridge cheat tricks.
Author: ZDM
Original: zdm s ' blog
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