SEO can bring what benefits enterprise SEO how to do

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SEO This "small thing", by virtue of their own advantages (free, cost-effective, effective results) has won more and more corporate identity. Business owners want to use SEO to achieve their own E-commerce road, however, due to the lack of some of the necessary knowledge of SEO, in the actual application of the process of a lot of deviations, today Hu Song on how SEO can produce for the enterprise what benefits, business owners for the wrong understanding of SEO and how to do a good job seo.

SEO can produce some benefits for the enterprise:

First, improve the brand awareness of enterprises in the Internet

Second, expand the exposure of products or services

Iii. bringing potential customers with intent

To help enterprises improve the maximum transformation

Business owners ' misconceptions about SEO:

Based on the above points, it is true that many enterprises have identified the value of the SEO, but most of the enterprise for the understanding of the SEO is still deficient, many enterprises in the actual application of the SEO used in the "stale", so this article is necessary to explain what SEO is:

seo= Search Engine Optimization is a part of search engine marketing (SEM), search engine marketing is the network marketing. From the above relationship we can see that in fact, SEO is only a network marketing in a means, methods, tools, a lot of business owners are SEO as a "result"; Think that as long as the SEO can be a steady stream of orders from the network, this recognition is wrong.

As mentioned before, SEO is only a method, a means, it is not omnipotent, nor "God". Whatever the level of seoer personnel can achieve, related to some of the positions, some work or have to do, such as: Website construction technicians, website art and other social media promotion personnel, and so on, and most enterprises in the country all these work divided into SEO this position to do, In other words, in the enterprise's Eyes SEO personnel is omnipotent. This is also the owner of the SEO knowledge of the least place.

Some business owners always think that I spend every month to recruit SEO personnel, he should be with the network, the site of this piece of related work all buttoned up, and then brought me orders from the network. Once did not meet this requirement, then began to suspect SEO, suspected SEO personnel did not seriously to do, even more people will open a curse. For the boss of this kind of wrong cognition, SEO practitioners are suffering can not say, did not get orders this is really SEO personnel problem? SEO is only a means of promotion, just a process, to achieve a certain effect, to get orders on the network, but also sales departments, customer service personnel and other departments of the close coordination of assistance can be achieved.

How to do the Enterprise SEO:

First of all enterprises to really want to enter the E-commerce industry, you must have their own network marketing team. And not just recruit a few SEO personnel, in the whole team's action process SEO is a very important plot, but must be divided clearly the scope of the SEO.

In the whole process of the team, the first task is to make the Enterprise brand, products, services and other keywords through SEO technology to achieve a good ranking and display. That is to optimize our own website, and then through a number of other marketing tools to assist the promotion, and then lead to traffic leads to the sales page to transform the target. In this process SEO is acting as a tool to improve conversion rate, of course, the level of a SEO staff determines how much conversion rate can be raised.

In my understanding of a few do a good e-commerce companies, they have their own network marketing team, and inside the division of labor is very clear. For some important links or his focus on a number of promotional methods, will be a separate small team, one of the companies to promote marketing this piece is divided as follows:

Search engine Marketing as the main marketing methods, other marketing methods to assist, they also put the main search engine marketing in the secondary subdivision, subdivided into two teams: SEM team and SEO team.

If the business owners can recognize these problems, actively set up their own marketing team, the rational distribution of each aspect of the scope of work and details, then in the E-commerce road success is only a matter of time.

This article from the Hu Song blog: http://husisong.com/reprint please specify the source. Thank you!