SEO can help social media marketing become better

Today, content marketing is the core of enterprise marketing strategy. Whether it is search marketing, social media marketing, or mobile internet marketing, has become only the media carrier, the path of transmission, unchanged is the content. So, internet marketing is essentially content marketing! How to maximize the effect of content marketing, from the point of view of SEO, let SEO for the Internet content marketing "Finishing Touch"!

Now many people are sigh, seo era to end it? Social media shocks, so that the role of the search engine outside the chain greatly weakened, SEO outside the chain Commissioner's position has almost disappeared, the industry has been worried about SEO (search engine Optimization) as the most important means of network marketing, but also a role? My previous article wrote "Letter seo, have eternal life" SEO not only does not die, but also in the Internet content marketing era will become more and more important!

SEO have knowledge of people know Seoer often said "SEO content for Wang, outside the chain for the emperor" but the rapid development of social media, search engine algorithm constantly change, so that the role of the chain in the SEO is becoming smaller. Search engines also focus more on the content of the user experience, this has been published in the previous phase of the "Web search quality white paper" can be seen, search engine more attention to provide users with the content, so the SEO will be more focused on content, and content marketing to emphasize the content is consistent! Social media Content marketing seo for the king, in the content of marketing to add SEO factors can make content dissemination of more ductility, SEO is content marketing "finishing touch" of the pen.

Before the web1.0 era of the Internet only search engine a portal, search engine is the main way people look for information. To the web2.0, web3.0 era is different, UGC dominate the social media rapid rise, content marketing is also dependent on the form of UGC, because content marketing has to share, interact, and chain of communication, people no longer just rely on search engines, in the boring economy dominated mobile internet, People are more willing to accept fragmented information, more trust in the circle of friends to share and recommend! Such good content will have the spread of viral fission effect, this is the content of marketing as the key to the core of marketing!

Social media makes the portal of information more diversified, but with it, the degree of fragmentation of information is accelerated. The fragmentation of media is characterized by "fragmentation of space" and "fragmentation of Time", and the spatiotemporal structure of internet and mobile internet is complicated. The internet is transversely staggered and the mobile Internet is vertically interlaced. The internet is the core of the broad content, is top-down; Mobile Internet is the core of human's personalized demand, it is bottom-up. The fragmentation of the media has resulted in the fragmentation of the market and the fragmentation of the brand. The more fragmented information needs search engine integration, so content marketing in the SEO factor will play a major role, the following on the combination of their own understanding to say!

Social media is diverse. But essentially all depend on the UGC form of SNS mode, I from the marketing perspective of social media classification. Divided into a blog, forum for the representative of the social media in the form of web2.0 and micro-bo, micro-letter (micro-letter essence for IM, gradually join the social needs) representative of the social media web3.0 form, different forms of media form marketing focus is not the same, specifically:

web2.0 forms in social media should be more focused on search based on marketing. To more of the SEO factor to take into account the content, because the forum, blog activity and exposure is limited, even good content can not be widely disseminated. But forum and blog media form for search engine is more friendly, with the help of search engines will be better spread effect! In particular, how can we use the search engine better? Related to SEO specific data analysis, keyword analysis, not in detail to expand the discussion here refers to provide a few points can be used for reference can be considered things:

First of all, the content must pay attention to the setting of the keyword, whether inside or outside the station, search is the first choice for people to find accurate information. Regardless of your content form is text, picture or video are related to the setting of keywords, as to how to do a title party, think about it!

Second, you can use SEO to do content PR marketing. Do seo people know what "news source" is, is that you are searching relevant keywords when the relevant information, now the news source is not only the effect of the chain, but also should rise in the enterprise public relations marketing height, to do news sources must occasion hot events, hot event keyword is generally search demand is more exuberant! But how to use SEO to combine the hot matter with your content is worth thinking about Oh!

Finally, it is important to establish your industry in the social media keyword Library, as the encyclopedia entry form, on the one hand can be set up SEO within the chain can be outside the chain system, in addition to the layout of the industry long tail words. More importantly, your content will be in your industry gradually establish credibility, such content PR marketing, you want to have wood?

In the social media, the form of web3.0 should be more focused on the relationship chain type of word-of-mouth communication. So the high quality of the use of communication and detonation of the interactive content is the direction of pursuit, which SEO in which there can be prayed for what role? I have mentioned many times in previous articles that SEO is cross-platform, borderless! There is a search box where there is the value of SEO, Micro bo has search, micro-letter now more and more emphasis on the importance of search!

To use SEO integration activities marketing effect, forming two times fermentation and dissemination. The topic of an exploding microblog may be two days a day. A micro-credit activity may last for three days and five days, but then attention and exposure fade away! Make the most of the search engine's ductility! That should use SEO and content on the topic or activities to integrate, so that people looking for to find, see! The effect of this topic or activity can be doubled!