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SEO case Analysis and website optimization skills
before the time my SEO information station was down right, I added in the title of the website "SEO is the most important idea and mentality." Indeed, the beginner SEO may feel that the SEO technology is very important, but too biased technology, it is easy to blindly pay attention to some technical details, such as a page in the key word density is good, the key word to fill a few effects better. In fact, the idea is more important, as long as the overall thinking is correct, a small range of technical errors do not affect the whole. In fact, many people learn a period of time after SEO will find that the technical content of SEO is not high. So, in addition to technology, SEO more important is what? I think it should be experience. SEO uncontrollable factors too much, no one who is willing to guarantee that you can complete an SEO project.
But some experience of predecessors, but can give posterity some reference. I am not what predecessors, but the following share some of the experience, I hope you can bring some help (I mainly study Baidu, so these skills may be more obvious effect on Baidu):
originally planned to talk about the first part of the site is the SEO process. In fact, for most of the owners of the group, you probably don't need this stuff. But I think it is necessary to list these.
a relatively large web site's SEO process, assuming it takes a year to complete. Can be roughly divided into the following four stages:
The first stage is the preparation period, mainly to complete the following three jobs:
Site Analysis---Form site Analysis report
Competitor Analysis---Forming competitor analysis report
Strategic Policy and the department---Preliminary completion of SEO implementation plan.
for personal webmaster, these three points are very important. But we don't need to report it. Most people analyze their websites, compare their websites, and start modifying them.
If you change it, you may find that some places are not quite right. So, change. So repeated, resulting in a change than the effect of the change is worse.
tonight the main two parts
the second part of internal optimization and external optimization. This is more practical for personal webmaster
It is important to
the Strategic Approach and the department. The same is the case for personal websites. Spend more time to analyze, read today, see tomorrow, may have new problems appear. So long not to change it, also do not care to spend more time to find problems. All the factors unfavorable to SEO find out, and then step-by-go to modify.
The
strategy follows such a principle:
first Cure internal injury, then optimize external.
Many of our webmaster, in their own site to rectify the time, are desperately to find outside the chain. In fact, the internal problems are a lot of circumstances, it is inappropriate to add too many outside the chain, because it is likely that these outside the chain are wasted.
The second stage I call it prophase, the first stage is the preparation period.
collect sufficient materials, you can start the early work. This time will probably last for 1-2 months.
The main tasks of this phase are as follows:
keyword analysis, mining---form key Words analysis report and
search Engine Friendly---Write site modification measures proposal
Content Enhancement---Information channel establishment, training for editorial team
internal optimization---URL optimization, all levels of page div refactoring, keyword layout, directory logic structure adjustment, JS optimization, feature page construction.
This phase of the internal optimization, is particularly important, but also with the webmaster in the most relevant. I will focus on the second part of the content. Skip
First
The third stage, is the medium term. The medium-term span will be longer and may take about 5-6 months.
The main work of
this period is:
External Optimization---outside chain support and rule making, resource Station group planning, catalogue overall adjustment, blog Group Building operation
also, external optimization for personal webmaster is also very important, here is only to mention, in the following content will be highlighted.
The fourth stage of
is late. The latter is about 2-3 months. In this way, the four phases add up, just a year or so.
later work, mainly has the following:
Analysis and Observation---user search behavior analysis, keyword effect evaluation, search engine performance observation, conversion rate analysis and evaluation, search engine occupancy analysis, site behavior analysis, UE analysis and modification, competitor analysis and monitoring, Resource Station Group promotion, dialogue SE
in fact, if it is to help some medium and large sites to do optimization. Later is very important, there is no effect, how the effect, need to rely on the latter series of factors to be evaluated.
for personal webmaster, the latter may be one: compared to the optimization before, the site traffic rose, how much revenue increased.
above the process is a large framework. Personal webmaster in the operation of personal website, you can skip some steps, but the general direction is unchanged.
in terms of time, personal site optimization, the process can be compressed to 3-5 months.
The above content is no longer in-depth introduction, just as a framework, so that SEO beginners know that there are many things to learn, but also hope to some want to SEO process, standardized friends some reference.
After reading these things, may be a lot of friends will change their previous ideas: SEO just change the title, heap keywords, plus outside the chain.
