SEO Case of the MAI package site depth Analysis

Source: Internet
Author: User
Keywords SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Wheat Bag is a well-known large-scale e-commerce site, mainly engaged in a variety of styles of bags online sales, responsible for the site optimization and promotion of the Liu Yibin is one of the founder of the Stone. Wheat bags In addition to the hot word bag, men's bags, women's bags in Baidu, Google occupy very good rankings, Taobao, Taobao, Taobao Mall, happy Net and other very popular words it also occupied Baidu, Google home front several positions.

We first look at Taobao, Taobao Mall, 3 key words in Baidu Daily search Volume:

  

Just the 3 words, just Baidu's search volume, we can imagine, the daily flow of wheat bag is how big! Obviously, the MAI bag on their own user group analysis is very good, search Taobao, Taobao Mall, happy Net, are shopping trends, fashion, consumer power is very strong young people, Therefore, the MAI bag to these search volume is very large, user groups focused on the popular search terms as the site keyword. Large search volume of course, the competition will also be large, you can see Taobao, Taobao, Taobao Mall, happy net, bags and other keywords, Baidu related search are more than 100 million, quite popular!

Liu Yibin can do so many of the very popular keywords Baidu, Google home page even the first ranking, which shows that the MAI bag site SEO gold content. Wuhan SEO below is a simple analysis of the Wheat Package site optimization strategy.

First, take a look at the title and description of the MAI Bag website (keywords)

  

Especially title, we pay attention to it appears the main key words Taobao, Taobao, mall, happy Net and its brand Wheat bag, description in the keyword also have appeared, title and description Although all appear keyword, and appropriate repetition, But is not the keyword simple arrangement and repetition, the statement fluent, concise. Title in the importance of SEO I think every seoer understand, as for description, although Google specifically does not use Meta description as a ranking factor, but it is directly displayed in the search results to the user, and through the meta Description keyword in the stack to get Baidu very good rankings of the negative examples of many, so, description for the site keyword ranking more or less helpful.

Take a look at it. Logo alt: Wheat bag: Fashion bag Popular first stop, Taobao bag Excellent network business!

Consider the user experience, so the MAI bag site has a lot of attractive pictures, take into account the search engine, the image of the Alt attribute are added. You can use Lynx to simulate the search engine on the first page of the wheat bag grab (lynx in the application of SEO, you can look at the Guo Ping SEO blog This article: http://www.semyj.com/archives/426)

Mai bag site for the use of nofollow properties is very flexible, in addition to the registration, landing, shopping cart, to the settlement and other no actual content and significance of the link to add nofollow attributes, the latest news, package special promotional pages, the latest comments, the bottom of the Novice guide, how to pay, distribution methods, FAQ, after-sales service, contact us and so on, as well as the Cooperation alliance picture link all nofollow dropped, but specially wants to explain is the Friendship link page did not add nofollow. We know, with Nofollow told the cable engine this link does not track, and does not pass the weight of the link, especially for this large-scale e-commerce site, nofollow can greatly improve the efficiency of reptiles (baiduspider, Googlebot, etc.), Let the crawler in a limited time to crawl important, meaningful pages!

For women's bags, men's bags, real purses and other important, need to do Keyword ranking column page, wheat bag in title, Alt, Nofollow and so on are also considered very thoughtful.

The URL link aspect, the wheat bag most uses the static link, like the Female Package column page http://www.mbaobao.com/k-women/, the Fluorescent Night Card Package page http://www.mbaobao.com/ Pshow-1109017603.html, and so on, links are not more than 3 levels of directory, the search results page, also does not contain invalid parameters, such as the search for a shoulder bag url:http://www.mbaobao.com/goods/search.php?k= Single Shoulder bag &x=0&y=0.

Finally, look at the huge outer chain of the wheat bag (up to today):

  

Focus on the anchor text of its external links, first look at its links:

New Drill Net PR6 link anchor text is "Mai Bao Bao"

Yunnan 37 Net PR6 link anchor text "Taobao bag"

Korean version suit PR3 handbag

Moving magnetic field PR3 hand bag (link to column)

Beautiful Home PR3 Happy net

......

Through webmaster tools, you can better response problems, wheat bag outside the chain of anchor text is around the wheat bag, Taobao, happy net, bags and other key words, and the chain of anchor text diversification, column related keywords to the column and not only limited to the home page. A lot of questions can be explained by the huge outside chain construction of the wheat bag and the anchor text of the chain.

Mai bag site There are many SEO details are well grasped, here is no longer one analysis, from the MAI bag site, we can learn a lot of SEO strategy, planning layout and the details of the grasp!

Original address: http://www.168itw.com/seo-case/mbaobao/reprint Please specify!

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