SEO Case Optimization strategy of large medical and health websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The following is a summary of personal optimization of the health site: This article I summon up the courage to send in the iris on-line, originally is wants to write out side to the study class the SEO site, because the iris net master gathers, I rarely writes the article, rashly uploads actually has the fish to swim the suspicion,, but after attentively writes the hope can with the expert discussion, The hope is not generous enlighten.

After the establishment of the site, the hospital has not been satisfied as an external propaganda tool, but the site as a way to obtain patients, especially small and medium-sized private hospitals. These hospitals are not well-known, compared to in the large hospital registration difficulties, many of these hospitals have not enough to eat. Search engine can bring certain patients to the hospital, in addition to Baidu know, Yahoo Knowledge Hall, Soso asked, keyword search is a lot of traffic, and this flow contains a lot of precision patients. Considering the conversion rate of the problem, want to get a real patient from the search engine needs a lot of IP support, if all take the way of bidding will bear the cost. So do a good job of the hospital website for search engine optimization can be very small cost to bring very obvious effect.

Keyword selection:

No matter how many departments a hospital has, there are usually a lot of keywords, these keywords must be strictly screened classification. Classify keywords according to medical profession and identify popular disease words or symptoms. The words of these classes generally have a large number of patients, the search volume will be very large, and to expand the word, because even for a very specific disease there are many ways to search. Some search it's professional scientific name, some people popular parlance, some indicative illness. As much as possible with a small number of pages to host these keywords, reduce the difficulty of optimization, increase search volume. After this step, there are two important steps, one is how to arrange these keywords in the site, that is, how to choose the site structure of these words to the page and optimize the page, in addition to these hot word processing may also have the order of time.

From the point of view of SEO, the first thing to do is to search for a large number of key words and Baidu ranked fewer of the disease categories of keywords, followed by the hot key words but Baidu home has the right amount of bidding. About Baidu and Google's search volume contrast problem, according to experience, if a popular disease keyword words if at the same time in Baidu and Google's home page, Baidu's volume is generally Google's 5-10 times times between. Because Baidu and Google are still a little different, understand the volume of the problem can also be a focus on the search engine.

Baidu Index can be used here to query the size of the search volume, according to personal experience, if a keyword in the Baidu Index shows 1000 per day of traffic, if this word can do Baidu first page medium position, can have 200-400 traffic per day. This can save a lot of money every day for some of the most expensive illnesses. So Baidu Index shows a large amount and the home page does not have much of the price of the disease category keywords, you can prioritize optimization.

This is very Khan Ah, the original has been staring at Google to do optimization, and now have to look at Baidu, but the individual still likes Google's technology. Google has now increased communication with seoer, and the Seoer are keen or honored to communicate with Google's anti-cheating group and enjoy browsing their blogs, but personally feel that Google's people have enhanced their ability to reverse optimization, and that on the day the "supplemental material" was removed, I checked the feeling to do the optimization of the more adverse, in Google Chinese webmaster blog message inquiries, bloggers did not let that paragraph of the message audit passed, not to say reply. There are some time before Google's cache function is not sure how to query for some time. These are very useful for optimization. Regardless of how still thanks to Google and Seoer communication, we hope to see a few search engines can be very good development, after all, a search alone is not a good thing anyway, pull far.

Overall:

1: From the medical professional point of view to collect keywords, and select the most popular disease category keywords.

2: According to Baidu index selected hot keywords. This and 1th have a very high overlap rate.

3: According to Baidu home page auction to determine the Hot keyword optimization order.

4: Arrange keywords in the list page and the distribution of the article page.

Keyword Stay page:

Now the structure of the Web page can be summed up as: Home---The middle List page---End article page, this level can be again and again direction of expansion, these structures related to the page allocation of keywords, which kind of keywords assigned to which kind of page can minimize the difficulty of optimization, Also conform to the content in the classification of the logical structure and user browsing habits are worth considering when planning the site, the principle is not only to facilitate the HOT keyword and can guarantee the Non-mainstream keyword long tail flow.

In the case of a hospital health site, suggest a popular disease class keyword or a disease kind of set up a list page, that is, the popular keywords put on the list page, many sites are doing so, but why many of the site's keywords did not go up, the reasons are very small, some very long dynamic web site, Some of the title has not been set, some of the pages of the keyword density did not make reasonable adjustments, some of the site's internal links are not sufficient and so on. In short, the basic page optimization is not done.

Here to provide you with a website, their list of pages, although there is a little flaw, but overall done very well. The site's many popular keywords are ranked in Baidu and Google's home page, or the first page is very close to the front position. (I have nothing to do with this site, not to write a soft text to promote this station, and I am not a reputation out of writing things people look. )

About the Hot keyword site is very important, directly to say that the theory is not very specific and thorough, here I will combine the Chinese sex "cervical erosion" page to say about the setting of the page, such a page in Sohu Health and 39 of some channels can also be seen, But from the search results feel 39 row in front of or word meaning a broad flow of words more, perhaps the site is different location, 39 focus is to do health information. And like seek medical medicine net, Fei Hua Health Net, also not a lot of keywords can row to the front.

Huaxia put the hot keyword "cervical erosion" of this list page processing has the following advantages:

Http://www.80665555.com/specia/***e/changjian/gongjingmilan/(This is the page of Huaxia)

Http://lady.fh21.com.cn/***e/20061025/1922587.shtml (This Fei Hua's Cervical erosion page, discharge three pages, GOOGLE PR

Also 2)

1: Huaxia This page is under the main domain name, if you do in two or three domain name under the speed will be very slow, sohu some in the three-level domain name to do the front, but the advantages of Sohu too much (home PR, traffic, update frequency), the general Hospital site is difficult to compare with. Fei Hua uses is the level two domain name, the level two domain name wants in the rank above the level must have the very obvious superiority.

2: Huaxia This list page contains a text module, the text module for search engines to enrich the text content and can use it to adjust the page's keyword density, and the list of disease description is also convenient for users to view. Many of the site's list page is the following level of the article title list, but in many cases, the keywords are not well contained in these titles, so the text description module here is more for search engines and set. The effect here is that search engine friendliness is greater than the friendliness of the user. This is a lot of sites are missing.

3: The list page contains links and text modules that can be easily modified to add updates, conducive to search engine friendliness, and the popular keywords to contain a large number of disease-related list pages can effectively reduce the bounce rate, increase the site PV. Fei Hua's related links are not rich in content, bounce rate will be greater than China. Fei Hua's chain is far more than China, and Fei Hua's chain is not the same as the chain under the domain name, much is iask,sex domain name chain out.

4: The 4th about Title,keywords, DESCRIPTION, this three point huaxia do not good, title on only put "cervical erosion" did not put some extension words. Not all people search "cervical erosion", it is possible to search "treatment of cervical erosion" these phrases, given the weight of title, here need to put some of these words or phrases. Two stops are not done. If you do not consider the expansion of the keyword, the title of the Fly "noun explanation, cervical erosion _ Fei Hua Health Net" rather than only write "cervical erosion", irrelevant information impact the title of the keyword density.

5: Do not know whether these two pages have an outside chain, key diseases can be done, so put the list of top disease keywords of the URL must be as short as possible to facilitate the link, on the link skills, it is worth considering, now search engines are also in the study to solve the problem of human-linked links, Google is now the effect of the artificial link is very good.

There are also a number of popular words to the general non-disease-like keywords, these and health-related flow-type keywords are worth doing, you can put the first page of the department.

Overall:

First Level page: Homepage of the website.

Second Level page: each department's homepage. Place flow type non-disease type key words.

Level three page: the list page of the top disease keywords. Place hot Key words in the disease category.

Level four page: article page. Place Non-mainstream disease-like keywords.

Link policy:

After the selection of keywords and the placement of key keywords, there is also a very important point is the link, links include internal links and external links, the chain is very important to the site. All a good outside chain strategy is more important. About the chain, in search engines to see the reverse link can be found that many links are from the internal, so reasonable internal link is also very important, here is to make the most popular keywords can be reasonable cross appear on the main page on it. High flow of the page to put some, this is not just to guide users to increase the click rate, because I observed that our site has a very low-level dynamic page in front of Baidu and Google, in addition to the page itself is very high traffic, I can not find the top words on this page in front of other reasons, So a single page of high traffic may also be the top factor, but did not figure out how to achieve in search technology.

The overall principle of the link is: Home can be put, the channel home page is also to put the department home, the homepage can have inside pages link, each section also has inside page link, not calculate the homepage, such as the website has 10 sections can have 21 link pages. can be placed 21*50 1000 or so links, so whether the site's overall PR upgrade, or the most popular disease keywords have a quantity of support.

In addition to the placement of linked pages There is also an important factor is the link text, 39 now take a number of pages of the link strategy, (originally 39 is the first page link and the inner page link two pages) but in the link text is mainly chain 39 of each channel name. But it is recommended that you link or chain your keywords. Careful design of the key words to the page, and then increase the chain, I believe that more than 39 of the ranking of similar words. 39 internal certainly has the SEO master, completely does not chain the hot word to have the reason: first, through a large number of outside the chain to enhance the site's overall PR, the key words in the deep page can also be a good PR, as long as the page itself to deal with a good point, ranking is very easy to go up, and indeed did this, But the question is can your station like 39 to find a large number of pr5,6,7 of the big stations do link it? The second may be the brand problem decision 39 can not go to the chain of nonsense word, IDG will not make 39 of the general health site.

And like Fei Hua, seek medical medicine, rest assured 1201 in the operation of the health site does not consider these, should take some optimization strategies.

Some people say that my PR is 0, but my key words have done the home page, especially Google's home soon went up, in fact, the homepage of this kind of website has PR, just did not update out, this is you increase the effect of the chain. Because Google's PR to be updated only a few months, here to everyone an article (http://www.itbear.com.cn/html/2007-08/3617.html), is using the rank of Sogou to predict Google's PR, you test a few more, Or predict your site to try, this is a bit of a point. This prediction increases the error as the GOOGLEPR increases. Sogou calculation of the external chain is too heavy, and Google in the calculation of PR also to consider other like keyword density, domain name level, dynamic static problem. It doesn't matter, you can check a few more to master the law. Generally speaking, in the case of Googlepr less than 5, with the value of Sogou divided by 10, take a bit and then minus one is probably Google's PR value. Because the number of Sogou is weekly update, so to do the link friends can use this to test each other's Google real-time PR value. Links also have to consider the factors of relevance, the other side chain out the number, whether or not to be deprived of the right to vote. Many of these factors have been elaborated.

Overall:

1: Where you put people's links, where your links are put by others.

2: You let others chain you what word.

3: How do you filter the links.

To provide a case has been done in the hope of the study of SEO help you have a succession of cases will be released thank you for your support!

Also support my station thank!www.ffu520.cn.