SEO chaotic clusters, medical web site How to create high-quality content

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Looking back on the past year, SEO industry is really surging, there are related to SEO industry or more, of which the majority of medical SEO. Look back this year since Baidu's search for this piece of adjustment, making a lot of SEO industry by the impact of load-bearing, especially the medical industry seo. Because of the overwhelming medical ads, medical Web site editors are not related to professional personnel, so also formed a "mutual plagiarism" situation, the article content is too uniform, making the medical website user experience plummeted. All along, Baidu is in the promotion of user experience, and through a series of means to purify the Internet search environment, the beginning of this year, Baidu has issued a pomegranate algorithm, green Luo algorithm and original spark program, from this series of big moves, we can not be difficult to see the real purpose of Baidu.

We first analyze the basic process of medical SEO, generally we will first determine the site's core keywords (including brand words), and then expand the long tail word, record netizens search habits, and through a series of operations, improve the display of keywords. So, netizens search for a certain keyword on the Internet, you can click on the URL through the keyword, access to our website, and according to individual needs, to find the content. If the Netizen discovers the website content to be helpful to oneself, and can solve own problem, will produce the idea of an appointment. Make an appointment by clicking on a business pass or making a phone call, followed by a consultation, and directing the patient to the hospital.

Talk about so much, in fact, we have to do is not just the keyword ranking, more important is the content of the website, how to stand in the perspective of netizens to meet the needs of netizens, this is the problem we should consider. The following Wuhan Seo to talk about, in today's SEO chaos like a cluster of times, medical Web site How to create high-quality content, summed up the following points, hoping to help some of the medical SEO friends.

Web page structure

A website how, first look at its overall structure, can be loved by people, the site structure is the first step. The same is true for medical websites, netizens come to your website through some channel, if the first sight is full screen business window ads, QQ jitter window, you think others will stay on your site for how long?

Second, the richness of the page

For example, a page is long-winded, it is all nonsense, the reader does not see any attraction will basically turn off the window. Another example, a page written are related to health common sense, but also with the first off of the picture, which allows readers to see a glance, more in line with the user's habits. A lot of people are more disgusted with the text, your article written again good, long speech will only make others feel irritable, if it is illustrated, and strengthen a certain guide, will be a good article to transform a doctor.

Third, analyze the user search habits

Why users come to your site is because your site can help them solve problems or have the information they need. This being the case, why don't we analyze the user's psychology more, pay more attention to their search term, and through the data statistics backstage, observe which pages or keyword search more times. In this way, we can quickly provide users with the required, and reduce the bounce rate of the site, the site itself and improve the conversion of the site is very beneficial.

Third, the title is not enough novel

As the saying goes, "good half of the word," the title is the core of an article, can not attract users to click, relying on reasonable Shang. The network often have a lot of title party, in fact their content is not particularly good, but it is the voice of the user, and the title is more alternative, and the user's psychological completely consistent. Therefore, the construction of high-quality content of the site should first be prepared title, otherwise the good content is only worthless.

Content of originality, relevance

Originality is mainly aimed at the search engine, the correlation is naturally the webmaster user's point of view. Although the contents of the medical site are similar, but the point of view of the webmaster patients, their ultimate goal is to look good, therefore, we can not only write original, to meet the search engine, thus ignoring the patient really want to find information.

In the end: Many people think that the medical site is becoming more and more difficult to do, it is true, you are difficult to do, I am difficult to do, we are difficult to do. However, since we chose this industry, do not complain all day long, the content of the medical Web site should be based on the user, to help users solve puzzles, and guide the user appointment, improve the rate of attendance is our ultimate goal.

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