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SEO cheat means
Do SEO must understand the basic means of cheating, the purpose is to avoid inadvertently using the relevant means to be punished. The following is considered as
Common means of cheating:
1, keyword stack:
In order to increase the frequency of the keyword, intentionally in the Web page code, such as in Meta, title, comment, picture Alt and URL
The act of writing a keyword repeatedly, such as an address (stuffing).
2, False keywords:
By setting up keywords that are not relevant to the content of the site in meta, such as setting popular keywords in title, to mislead users into
The purpose of the network station. The same situation also includes links between the keyword and the actual content of the situation.
3, Invisible text/link:
In order to increase the frequency of the keyword, deliberately put a paragraph in the web page with the same background color, contains a dense keyword text
This。 Visitors can't see it, but search engines can find it. Similar methods include ultra small text, text hidden layer and other means. Invisible
A link is a behavior that adds a target optimization page to another page based on invisible text.
4, redirect (re-direct):
Use Refresh tags (Meta refresh), CGI programs, Java, JavaScript, or other techniques when the user enters the page
, you quickly automatically jump to another page. Redirects enable search engines and users to access different pages.
5, the page:
Also known as "Decoy Behavior (Bait-&-switch)", is in a Web page successfully registered and get better rankings, with another content without
Off the page to replace its behavior.
6, copy the site or content:
By copying the entire site or part of the content of the Web page and assigning it to different domain names and servers to spoof the search engine on the same site
or multiple indexes on the same page. The mirror image site (Mirror Sites) is typical of this.
7, Bridge page/door:
Specifically create an optimized page for a keyword that links to or redirects to the target page. 8630.html "> sometimes for dynamic pages
Creating a static entry, or creating a different inner page for different keywords will also use a similar method, but unlike the bridge page, the former
is the actual content of the site to build, is required by visitors, and the bridge page itself has no actual content, only for search engines
Made a bunch of links filled with keywords.
8, the Invisible page (Cloaked page) refers to the same URL for different visitors to return to different pages selectively:
Search engines get highly optimized web content, while users see different content.
9. Repeat registration:
Violation of site submission discipline, break the time interval limit, a Web page in a short period of time repeatedly submitted to the same search engine to
Get the practice included.
10, the garbage Link:
Adding a "link factory" (also known as "a large number of link mechanisms") refers to a network system consisting of a large number of web pages interleaved. A station
Point to join the link factory, on the one hand it can get a link from all the pages in the system, while in exchange it requires "
Dedicate "their own links. This method is used to promote the link score.
11, contains links to cheat pages:
This kind of situation, some innocent be cheated the webpage to implicate, some is the bridge page.
The search engine's punishment for cheating
Because cheating completely deviates from the search engine's original intention of ranking the search results--the principle that benefits the user
Search results, which seriously affect the quality and reputation of search engines and reveal the vulnerabilities of search engine technology, so cheating is
Search engine manufacturers abhor. Once detected as cheating, depending on the seriousness of the circumstances to give different degrees of punishment. occurred in 2005
At the end of March, Google cleaned up some of the junk search results (cleaning up "ad-rental" SEO spam) and closed part of cheating
The plot serious cheat Webmaster website event, is the typical punishment case.
The development of search engine technology is also the development of detection cheating technology. Today, the search engine to blind its means to identify the technology the more
The more refined, the past may also be able to do the means of today there is a risk of being punished. Here are some search engines for cheating
The punishment of the Act:
Baidu: According to the Web page cheating, will be subject to different degrees of punishment.