SEO Cheat Method

Absrtact: In terms of a normal search engine program, crawl the web data from the spider program to the final display in the user's search results page, should be completed computer program flow, not artificial screening. So there are some people who will use the calculation

In the case of a normal search engine program, crawling the web data from the spider program to the final display on the user's search results page should be a complete computer program flow, not a manual screening.

So relatively, some people will use the loopholes in the computer rules to cheat the search engine's journey, and this seemingly harmless action, but may cause the search engine aversion, and then the site to punish.

Every search engine has a detection program for cheating, and sometimes there are also human detection actions, which is to avoid the ability of the search engine to be challenged by users.

This article describes the cheating, not to tell you how to cheat, but to you to avoid such behavior, you can also let you compare, whether there have been SEO manufacturers tell you to do these things, these are the site will be irreparable consequences for you.

1. keyword stack or misleading keywords (Keyword stuffing/repeated Words)

This is the most common method of cheating, the stack of keywords in title and meta.

The excessive keyword stack, will cause the search engine the miscalculation, will let the website nomination quickly climb, but will also be quick by the search engine discovery, and punishes.

Figure I. SEO Cheat Tricks-a lot of stack keywords

In the example above, it is clear that the original code inside the Web page is constantly on the stack of keywords, especially in the Meta Description section, constantly stacking and repeating keywords.

How to check cheating:

(1) In the blank area on the page, press the right mouse button

(2) Press "View Source code" This option, will display this page all the original code

(3) Looking at the top of the title as well as the two key groups of Meta syntax, following these two sets of syntax will obviously see a lot of keyword stacks.

2. Hidden Web content and links (Hidden Text/link)

This way is a common method, generally there are divided into hidden text and CSS hidden text two ways.

The following example uses the Display:none method to hide the stack's keywords so that you don't see them on the page, but the search engine still crawls.

Figure Two. SEO Cheat Tricks-Display None

How to check cheating:

(1) In the blank area on the page, press the right mouse button

(2) Press "View Source code" This option, will display this page all the original code

(3) from the top start looking for DISPLAY this key syntax, find out, to confirm that the grammar is not [Display:none], and behind a lot of keyword stack, if found, that congratulations, successful through this cheating method.

Another example is to use the same as the background color, and in a very small way, if you do not see the normal browsing.

Figure Three. SEO Cheat Gimmick-hide text, anti white before

It's a normal browsing screen.

Figure Four. SEO Cheat Gimmick-hide text, anti-white after

However, if you use the Select All page, the same words appear in the background color.

As long as in the HTML inside the font settings with the same background color or inside the CSS settings, and the text to minimize it is not easy to be found.

How to check cheating:

(1) In the blank area on the page, press the right mouse button

(2) Press "Select All" this option, at this time all the screen will be in the way of anti-white selection

(3) After the anti-white, you will see all the hidden words

3. Fake Home

The usual approach is to create a page of stack keywords, let the search engine get a page full of keywords, and then use the meta address to go to the page that you want the user to see.

4. Invisible page Pointing (Cloaked page)

This method refers to the same URL for different browsers to enter different pages, and let the search engine into the optimized page, and the user into the normal page.

This method usually uses the difference of IP to distinguish whether browsing is just a general browser or search engine's spider, and this method is often used in some need for each different client to make different display settings when the legitimate way, but once the wrong malicious use, will not be accepted by the search engine.

How to check cheating:

This cheating check method is not a common practice can be checked out, but still can be seen from the search results displayed in the Inventory page.

5. Web page to act (bait-&-switch)

This way in advance by shipping an already optimized page into the search engine and get a better ranking and then replace the page.

However, the current search engine updates faster and faster, this method of implementation opportunities are relatively few.

How to check cheating:

Few people have used this method at the moment, so there is no real example.

But generally, if the search results are not the same as the linked pages, it is possible to use this cheating method.

6. Door and Bridge page (Doorway page) bridge/portal/jump/entry page

An optimized page that is specially crafted for a particular keyword, then points back to the target page, or creates a different page for different keywords.

and the door page is only used to mislead the search engine, into the formal page immediately after entering. The right door page should be built to meet the needs of the user search, but it is still used by many people who are interested in using the search engine.

How to check cheating:

(1) Search the search engine by selecting a keyword

(2) Select a result in the search results, right-click to select "Open in New Window"

(3) The new window will first jump into an unknown page, the title of the page is consistent with the results of the search, but this page immediately turned into another page, and the URL, title and description of the text, and the original search results are completely different, so that the success of the way to find his cheating.

7. Duplicated websites and Web pages (Mirror Sites)

Most of the search engines, do not want the same page content in the search results in the same time, but because the method is different, some people will copy the same optimized and get a better ranking of the page, and then set up another site, or for an optimized page, copied to another page, only slightly modified, And then deceive the search engine, so that there are multiple rankings in search results.

At present, search engines have many ways to determine whether or not to replicate the site or repeat the page, and once found, will still be punished.

How to check cheating:

(1) Search the search engine by selecting a keyword;

(2) searching for the same title and description in the search results of search engines;

(3) If the title and description are found to be the same, but the Web site is completely different, this is very obvious copy of the site.

8. The cheating method of the </p>

Because the past search engine on the frames (cutting page) of the label is not very able to support, so in order to solve the search engine can not read frames content, and have an alternative solution for the tag.</p>

The label of the , intended to assist the search engine when it is unable to read the frames tag, requires the user to choose an updated browser, but he has become a cheating method in the use of a conscientious person.</p>

9. Cheat link Technology with malicious links (link Spamming)

There are now links to the "link farm", using the cross links, giving each other the weight of support, and a collection of (link farms).

In fact, there are many blog list units, using this method, requiring users to log in to the list, you need to add links to your blog, link to the list, and the list will also show links, which makes it a typical (link farm) that usually does little to help your site, but helps a lot on the farm itself. , it is recommended that you consider using the list if it is metric and the link is graphic rather than literal.

But if you want to turn yourself into a link farm, that's not recommended.

10. Repeat Registration:

In the past, because the Web site to enter the search engine and then income into the search engine for a long time, so someone because they do not withstand the waiting and constantly go to login, and cause duplication of registration.

Later, some people use this method as cheating, in a short period of time, constantly login search engines, and even log on to countless search engines, in order to achieve the results of the ranking result forward.

Today's search engine, this method has been completely inapplicable, excessive repeated login, but it is easy to cause adverse effects, and log in too many search engines, it is not necessarily a good thing.

The above description of many kinds of search engine cheating, but in fact, the reader will find that the author has a bit of an evasive, because the main purpose of this article is to inform the action is not feasible, rather than tell you what to do.

There are still many dozen " Search Engine Optimization "name to ensure a short time ranking, and Low-cost SEO company, but the method used, are search engines do not agree with the method, perhaps the initial effect is significant, but once the search engine found, and then punish, the manufacturer has already received money, and you turn to help no door, so not throwing.

Therefore, the choice of a correct way and direction of the SEO company, is a very important thing, and the incorrect method will be ruthlessly removed by the search engine.