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Zhou in an article in a recent it Time magazine about two concepts related to entrepreneurship, one is subversive innovation, the other is micro-innovation, he said the former is the Tao, the latter is surgery. SEO as a very important tool for grassroots entrepreneurship, here to talk about entrepreneurship, I can not help thinking of SEO in the way and surgery, the Tao is usually said to be the truth, the law of the metaphysical concept, in the SEO is also that we talked about the theory and thinking, and surgery is the specific means of implementation, methods, etc., That is, most of the time we talk about SEO technology, including keyword selection and layout technology, site structure adjustment, program optimization, data analysis and so on.
The last two years the development of SEO quickly, now to do a good job of SEO must have their own core competitiveness, but many people now talk about the core competitiveness of SEO most of the talks some technical micro-innovation, and the SEO thinking and theory of subversive innovation is not mentioned. Because, as Zhou said, in China, subversion and destruction is usually two negative words, because China stresses harmony, moderation, Confucianism, do anything like gradual, step smooth development, to a person to sabotage, one is the imprisonment of thought, two is not bold enough, For example, Baidu said shortly ago to change the algorithm, to combat spam sites, many people do obey the Baidu algorithm to do the adjustment, but there are many do not adjust to the algorithm site live well.
SEO choice of moderation or subversive destruction
If the choice of the golden mean of SEO smooth, then congratulations, you will be very glorious for white hat seo struggle.
White hat SEO in accordance with Baidu SEO recommendations mentioned in the view is to be able to and search for benign symbiosis, and played a role in improving and standardizing the Web site design, so that the search engine and users more friendly, and get more reasonable flow of SEO technology. Search engine is to encourage and support "white hat seo". If you want to learn white hat seo, you need to pay attention to the following points:
1, learn the "Baidu Search Engine Optimization Guide" and "Google Webmaster Guide", because these two guidelines are the search engine official proposed, but also the most standard white hat SEO operation of the theoretical knowledge, need special attention is to Google Webmaster Guide, as for the Baidu Guide to prove it, because Baidu has Chinese to do things to speak a bit , many places more official, we need to seriously analyze the textual research.
2, pay attention to practice, but pay more attention to innovation. After comprehensive SEO theory, we need to put the theory into practice, I believe everyone in the practice also accumulated and mastered a lot of small skills, such as the new station on the line we find high weight of the forum to send a few outside the chain can be quickly included, these tips, there is a good master or a period of time accumulation is basically able to But how can you do better than others seo? Nothing more than three points, faster, more, more stable. So here we need to focus more on innovation, because you can improve your core competitiveness.
White hat SEO innovation is mostly micro-innovation, because the technology is there, we study hard to study through, as for your advantage is that you can in the implementation of the time faster, more, more stable, faster than we blindly put in, but to have high efficiency, such as other people hair every day 200 outside the chain, If we can identify the higher quality of the outside chain, maybe we only need 20 to enough. More, sometimes not necessarily the task of aggravating, but in our limited time can do more things, such as improve the enthusiasm of employees, help them to arrange their own time, make them easier and faster to find their work direction.
If you choose subversive destruction, then also congratulate you, you often need to break and doom, and then live.
I do not know if you have seen the interview of A5, or your experience of the wolf rain to understand, you will find his success is not only from the surface to see the black Hat technology, but his traditional SEO thinking subversive type of innovation. For example, he mentioned testing the tolerance of Baidu, through the formulation of plans to challenge Baidu for command-prohibited operations, such as mirroring, link cheating and other operations are in its forum optimization has seen. Of course, here we do not advocate the use of black hat means to optimize the regular site, because once found will be fatal.
Subversive destruction, it is important to break through their own formed thinking, for example, many friends in the content of the construction when the original and false original, some people have been studying content marketing, through the content to guide the transformation of users, not just the content-building techniques for search engines. And in The wolf rain space There is a log "SEO Master in the nonsense", we can read it several times, not as a joke, in fact these are good words.
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