SEO Combat: One months to the keyword to do 4th place

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Many seoer think now Baidu ranked more and more difficult to do, even if reluctantly to do the first page is very unstable. Stationmaster people have this kind of puzzled reason, nothing but is Baidu weaken the function of outside chain, pay more attention to user needs and user experience, ziming think this is the opportunity of stationmaster, because the website is optimized now just do two key--user needs and content difference.

What should users ' needs and content differences do? Ziming A practical case to illustrate. Ziming in September 26 to take over a website, the target keyword is "Hunan University self-taught examination", take over this site, listen to predecessors said: "Hunan University in the second page (14-16 floating) has been ranked 1.5 months, never entered the top 10." Ziming's analysis and operational procedures are as follows.

The first step: analysis of industry user needs

Ziming spent two days, serious analysis and study of this keyword user needs, the results of nothing, found that the key requirements of this keyword has been the top 10 of the site satisfied, and done very well. On the third day, Ziming began to look for the shortcomings of the top 10 sites, only to find their bad place, to be perfected, supplemented, have the opportunity to enter the top 10. After a day of analysis and search, finally found their defects, is "singleness."

Ziming found that the first page of all the sites did not do a single, they have done the content of the University of Hunan Self-Study, and did a Hunan into the test content, and the two content is only relevant, there is no inevitable connection, that is, search "Hunan University self-taught" users do not need to Hunan into the content, this will interfere with user reading, Reduce the user experience of the site.

Second, the website revision

The fourth day (September 30) Work The first task is the website revision, in the company boss's strong opposition, ziming and did not Hunan into the test content deletion, but put them into a small template, do not affect the user to read the content of self-study.

October 1-October 7 is the National Day holiday, during this period has not moved the website, the October 11 Baidu Big Update, the website main keyword "Hunan University self-examination", "Hunan University self-study undergraduate Course" from the second page rose to the first page 8th, 6th place. Ziming published an article on October 12, "Web site singleness can quickly promote keyword rankings" mentioned this matter.

Third, the search for content differentiation

Since October 11 the site entered the top 8, always in the 7, 8, 9 floating between, stagnant. Forced helpless, Ziming had to re-examine the previous several websites, this analysis focuses on the content of the site to start, looking for content differences. The analysis found that the contents of the previous stations are basically consistent, website content to "frequently asked questions", "Enrollment professional", "fee standards" and other basic needs, no one to meet the needs of learning materials download, at that time just guess, later in the search "Hunan University self-study undergraduate" results, found that there are self-study review data download needs, Proving that the guesses are right.

Adjust the site layout again, in the home page plus the self-study study data download column, after two major updates Baidu, ziming responsible for the site's main keyword, "Hunan University self-study" in October 31 ranked fourth place. During this period, ziming only updated some articles, according to Baidu Click on the map to adjust the position of some articles, and did not deliberately sent outside the chain.

This article from the Hunan University self-study network: http://www.hndxedu.org/webmaster release, hope to be in the plight of the webmaster are some inspiration.