SEO Commercialization of basic knowledge seoer optimization should be considered

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Learning SEO also has 3-4 years of time, many times are the site to optimize their own, or occasionally to help friends what part-time do SEO guidance. Because of a variety of reasons not too much involved in the commercialization of SEO work, so has been working with the technical aspects of the people to deal with more (including art and procedures). Because of the same working background and technology, so explain to them SEO, and promote a variety of SEO ideas and SEO technology are relatively easy. But this year into a Shenzhen network company to work, responsible for SEO technology. Because the company is also only started in this area of business, so need to do some of the salesman necessary SEO is just training. But never before and SEO salesman had too much communication, so do not know how to swallow. Results of a number of SEO-related simple technical data and the basic knowledge of the Internet to explain to them. The result is obviously easy to see, quite a failure, confusion and priorities. The more they listen, the more confused I am. It was always a wry smile to think about it later. So today's feature blog, to explain the SEO business knowledge. Hope to be able to help the salesman, but also want to enter the SEO business seoer can play a certain help.

The impact of search volume and index on quotation

Optimize a keyword specific how much money, at the same time how to determine the price, these are basically not know salesman. And my point of view is to first consider the difficulty of keywords, and then also consider the business value of the keywords in the industry, as well as Baidu Google search engines such as pay advertising competition. First tell them how to determine the difficulty of the keyword, my point is to check Baidu Index and Google trends. Index query: Http://index.baidu.com,Google trend Query Address: http://www.google.com/trends. By querying the popularity of a keyword can know the keyword of the approximate number of daily search, and then analyze the keyword ranking Home site SEO analysis information. Mainly PR, snapshot date, included amount, reverse link and so on, and then to analyze the previous several stations optimization traces. Analysis of the homepage of the website SEO information is a very important parameter, because sometimes a keyword is not popular but do optimization of more people, and technical strength is not bad, then this keyword relative optimization costs and difficulties corresponding to increase a lot. So a keyword quotation can not only be judged from the amount of search, I hope that the sales staff can be very good use of index query tools to give reasonable SEO quotes.

Alexa and PR values are important parameters to determine the price

A lot of SEO salesman does not know too much technical knowledge, so they are on the regular website construction quotes and SEO optimization quotes are often easily confused. Another important factor that affects the ranking of keywords is the Alexa and PR values. Alexa said simple point is the site ranking in the global rankings, the PR value is Google to a Web site level of evaluation, PR a total of 11 levels, from 0 to 10, and a Do not know Alexa and PR sales staff can not be very good control of SEO quotes. I'll tell them a keyword to be optimized, first two must know. The first is to be confidant, the second is to know. Confidant is to know the situation of their own website, know that is to analyze the competitive site. A website if its own quality is good, Alexa ranked better, PR is relatively high, then the technical staff in the optimization of the relative difficulty is less, and the time and optimization of capital investment is relatively few, so this as a reference basis is inevitable.

The influence of paid advertisement on the optimized quotation

Pay promotion and SEO is a contradictory to each other, search engine operators want to get more advertising revenue will dilute the effect of SEO. And SEO actually a lot of customers are the original paid advertisers, just because of the large advertising investment only part of the transfer to SEO optimization rankings. Salesman in the quote time also to refer to the number of users to promote the payment and keyword quotes. Although a keyword is not hot, may be very high commercial value so to know the business value of a keyword to see the number of paid advertisers and advertising quotes can be known. The competition is big, the SEO quotation is high.

Four, the quality of the site itself will affect the optimization effect

Salesman in the SEO optimization orders, many are in the existing site based on optimization. Therefore, the quality of the existing site itself will directly affect the cost and ease of optimization. The website construction time, the website language, the website frame rationality, the website art level, the website user experience aspect and so on own website's quality will be directly relates to the optimization effect, therefore has to consider these factors to cause the cost loss and the gain in the quotation time. High quality sites can be optimized with less effort.

Five, domain name and space will also affect the impact of optimization effects

Since the network company's salesman, for the space and domain name is probably the most understanding. Building the site's most basic essential components, in fact, SEO has far-reaching impact. A domain name will affect the site keyword ranking, mainly is the domain name if the rules of SEO naming, will have no intention to effect. If there are keywords in the domain name Pinyin, English, etc. will be conducive to optimization. For example, the cell phone keyword domain name: shouji.com mphone.com and so on will be very advantageous to the collection key word ranking. As for another space in which played a lot of factors, a good space not only to fast, high stability, less operation failure, high security. These are conducive to SEO optimization, if coupled with the same server on a number of high-quality sites so for the keyword ranking is even more powerful. The difficulty of natural optimization is reduced, the optimization cost will be reduced, and the quotation will be lower when the order is received. Encounter other competitors can also be pressed to lower prices, after all, psychological more bottom know how much the cost is likely.

Six, Baidu snapshot is a must reference to Baidu optimization

In the domestic we generally say that SEO often refers to Baidu's keyword ranking service. So the snapshot index is a factor we must consider, Baidu snapshot is actually reflected the quality of the site. Did not put him in the quality of the site mentioned mainly is that Baidu snapshots for our seoer to do the actual work when there are more references. Baidu snapshots directly reflect the search engine on the site's concern and friendliness. The higher the degree of concern and friendliness, the less the difficulty of optimization is obvious.

Seven, the number of outside the chain determines the ranking of the final effect of high and low

We seoer in the keyword optimization, processing the site itself quality optimization, we must rely on a wide range of outside the chain to promote the ranking of keywords. In our philosophy, the number of outside the chain, as well as the quality of the chain will determine the final ranking. Therefore, when the salesman talking about a single, the cost of the chain must also be put into the price of talking, although not more than the performance, but at least in the heart. A website with a chain of 1000 and an outside chain of 10,000, in the optimization of the time will have a very different effect.

The above mentioned in several aspects are seoer optimization of some aspects, but also judge the keyword and website optimization difficulty degree of important reference. The order of arrangement is just a personal thinking logic, not the importance of optimizing elements by keyword. The cost and time involved in the commercialization of the SEO need to be calculated by reference to the above data. So when the salesman in the negotiation and the signing of these just have to have a basic understanding. The above remarks only opinion, for reference only, if there are errors and irregularities, please contact the site to modify and explore. Writing so much hope will be a little help to everyone.

Author: haise@ shenzhen seo seo based on the optimization of the 2010-9-10 shenzhen SEO select billion days of SEO team. reserved:0755yt.com, if reproduced please specify the source: Billion days Lian SEO this address: http://www.0755yt.com/seojichu/SEO-Clerk-Knowledge.htm