SEO Complete manual keyword selection to win gold keyword

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On the selection of key words

In the SEO work, the choice of keywords for the whole SEO work is effective has a great impact, if the keyword selection is improper, will lead to a high ranking of keywords, but not too much actual traffic, fierce competition, it is difficult to row to the forefront of the major search engines and other issues. Therefore, this section is mainly to discuss with you how to choose a suitable keyword.

First need to introduce a tool, Baidu keyword search index: http://index.baidu.com/, in this tool, we can see some commonly used keywords daily search index. Of course, if you have Baidu's index invitation code, you can freely add the keyword you want to know the daily search index. This index invitation code is now more difficult to get, but Taobao, Pat, and so on some sites have to sell, about 10 dollars, interested friends can buy a try.

Anyway。 Keyword selection for each page, or even a site search engine rankings have a very important role. To give a simple example, if you are doing a news site, then if you define the precise keywords as "news", then there must be no possible and now on the first page of Google Sina, Sohu and so on compared. Therefore, choose a small competitive, large flow of keywords, SEO is an important key step.

Keyword selection of comprehensive information website

For example, we now want to do a hot word to attract traffic, then we can first look at Baidu hot word list, http://top.baidu.com/index2.html?c=0&s=3, in this list, we choose "Small Shenyang" This keyword is our basic word for optimization. We can see that the keyword "small shenyang" daily average search volume is 197,909 times, so if we can from such a large amount of traffic, the effect is very good. Let's take a look at the detailed list of search quantities for "little Shenyang".

From Figure 1-8, we can see that after the end of the spring Festival, the popularity of small Shenyang straight up, from a quarter of more than 80,000, and suddenly grew to more than 200,000. Therefore, we are sure to use the keyword "small Shenyang" as our basis for the choice of words.

But looking at Baidu and Google's search results page, we can find that the keyword competition is very intense. Baidu's display as: "Baidu, find the relevant web page about 35,500,000", Google's display as "about 35,400,000 in line with the small Shenyang query results" Therefore, in more than 30 million pages, and there are so many highly weighted web pages as competitors, if we are to " Small Shenyang "as the main word, ranking difficulty is very big." Therefore, here we need to take the "curve salvation" strategy, both the use of long tail keyword approach, the steps are as follows.

The first step: we first look at Google and Baidu in search of the keyword "small shenyang", the page below the corner of the relevant search words:

Baidu:

Small Shenyang album Small Shenyang blog Small Shenyang Beijing Evening Festival small Shenyang not bad money small Shenyang struggle

Small Shenyang Han Han interview small Shenyang small Shenyang super star small Shenyang Sea small Shenyang information

Google

Small Shenyang album online watch Little Shenyang Errenzhuan small Shenyang sketch small Shenyang small Shenyang video

Errenzhuan Small Shenyang Funny album small Shenyang funny Errenzhuan small Shenyang Errenzhuan video small Shenyang album Northeast Errenzhuan Small Shenyang

The second step: each word in Baidu and Google's collection to do the comparison, selected included the least keywords. From this, can choose "Han interview small shenyang" this keyword. We can check the relevant search index through the Baidu tool.

We can see that this keyword daily search volume in 3,806 times, and ranked in Google and Baidu home page, there is no deliberately optimized the site, so this keyword belongs to the SEO "golden word", that is, the competition is small, search for more keywords.

Key words to select the aspects of attention

Before doing keyword selection, must understand a problem: the key words are searched by netizens. Therefore, the Netizen's search behavior and keyword search have very important relations. For example, we are for an industry portal Content page or topic page to do keyword selection, first of all, we need to know some of the characteristics of the industry, select some may be more search keywords. In addition, in addition to what I have just mentioned Baidu and Google's related keyword search, we can also be based on a number of other industry sites to do the keyword as a reference, extending more long tail keywords.

In addition, we can also through some search engines to provide a competitive ranking tool to query the competitiveness of a keyword. For example, Baidu's bidding rankings, Google's Google AdWords, and so on, query a keyword bid ranking costs. Generally speaking, the lower the price of the keyword competitiveness is smaller, the higher the contrary.

Keyword selection "heretical" Top 5

Fifth digit: User error

If we are typing using pinyin input method, there will often be some typos. For example, "Guo" into "Guo De steel", or for "AIDS" and "AIDS" confusion, or even the word will not be used "X" "?" Instead, such as wield dozen "Zhang X Rain" "Zhang What Rain" and so on, the key words of these typos, although it looks a bit funny, but definitely will bring a lot of excellent keywords.

Applicable to: Personal Web site, industry site theme pages, content pages.

Fourth: The combination of related keywords

The most successful case for this method is Youku. Let's take a look at Youku's page codes and title pictures.

Here, Youku put Stallone, online watch, video and other keywords and "First blood" this video made a combination, and in fact the main title of this video is only four words "first drop of blood." This combination of long tail keywords and related keywords approach, so that Youku in shielding search engine before getting a lot of traffic

Applicable objects: Personal Web site, portal content page, Enterprise Web Services page, etc.

Third: Add tone pause Word

For example, if there is a webpage of the keyword is originally "bulls, rockets, game video." As a result, after the modification of the tone pause word, it becomes the "Bulls and Rockets game video", which is very long, but if it is reflected in title and keywords, it will not only reduce competition, but will also allow many users who use search engines to search for "sentences" to find your site quickly.

Applicable objects: Corporate websites, industry websites, etc.

Second: View the other Web site Traffic Analysis report

This approach is a bit BT. Since we rarely see traffic analysis reports on other sites, there are some ways to see this invaluable information, such as the 51.la traffic charts, and some of the statistical reports are completely public. You'll know what to do if you look at what keywords others use.

Applicable objects: personal website

First: Choose the ultimate keyword-octopus

When you hear a news, do you think this news is likely to be hot? 2007 mid-June, I heard the first time in the entertainment channel, the name of small Shenyang, and the first time from the news that Zhao Benshan may take small Shenyang gala evening. So hurriedly registered domain name, made a few simple pages, the title is: "Small Shenyang 2008 Spring Festival Gala Video", and then suddenly found the CCTV to the small Shenyang program to shoot, so immediately revise the title "2008 Lantern Party small Shenyang Video", the result is still not on. But this is a page, but in 2008 years a year continuously give me more or less IP. This year, I changed the title to "small Shenyang 2009 Spring Festival evening video." "Until now, this simple page is still attracting a lot of searchers.

Oh, here is just an example, I personally belong to the super "otaku", for these sudden time or not grasp the shortage, but I think you reader should have a stronger foresight in this respect.

Can we think about how many of these news events happen every day? What happens next after such an event occurs? Do more thinking, then get traffic is also very difficult.

Applicable objects: personal website

Keywords selection of software or product service website

Before some technical entrepreneur asked me how to do software PRODUCT Publishing site SEO optimization, in fact, here need to understand a problem. If your product has a special name, if say like "cool" such things, then I believe that such a site as long as included, search "cool" site must rank in the first place (this is because you created a keyword, and this keyword is your site to publish the source), So for this site I personally think that need more than SEO, but the product itself a brand promotion.

But since here, or to explain the SOFTWARE PRODUCT Publishing site SEO optimization. SEO optimization for the Software publishing site, first of all, we have to understand the development of their products the biggest characteristics of what. For example, if our own research and development of the product is a music player, we must first look at our software in some of the features are not users have the greatest demand. This we can from Baidu, Google and other search engines to get the answer, when we search the "music player" this keyword, to see what is related to this search, the user for the music player the most concerned about the content.

After we have collected a list of keywords, we have two of competitive analysis of the keywords in this list (the same method as previously mentioned). Sometimes we can find some golden keywords so that we can use them directly. And if there is no gold keyword exists, we can through some keywords participle, keyword reasonable layout, and so on, so that the keyword of the Web page increased, so that more users to search.