SEO content policy content for the king is still SEO kingly

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

If the content can attract spider program, so high-quality content is to retain the spider the best things, what is content, is the site to provide articles, information, products and other related content. Search engine included the main reason for the site is that the Web site to provide users like content, search engines through the collection of these content pages, keyword analysis, to provide to netizens. A website only a large number of high-quality content, in order to make for SEO to lay a solid foundation.

1 website New online, adhere to the quality content

A new website online, there is no way to find a lot of high-quality external links, the content itself is less, so want to be favored by search engines, the only way is to add quality original content to the site. Only high-quality content, to obtain search engine trust. Those original, unique, high-quality content, is a new station and a number of big-name sites to compete for the only bargaining chip. Especially with the increasing number of websites, the amount of information is more and more. If the site wants to stand out from the content, there are only two ways: one is bigger, the information of the website is huge, in an area of a certain industry all the website, this website's most informative, the content that updates daily most; the second is to do fine, although the information of the website can not compare with similar website, but the content quality of the website is very high, Original content is mostly.

For the new Web site just on line, want to get attention quickly, do not as good as fine, get the essence of the original content how to obtain?

One: The website publishes the professional content

If it is a personal site, then choose the theme of the site should choose their own good, if the webmaster is a field of experts, then the content of the site is completely no problem, you can do content creation release. Adhere to the site is the largest source of development power. Industry well-known SEO master Zac, starting from April 2006 to write a blog, adhere to a daily, on the SEO and network marketing insights, so insisted on the day to update the original content, until the end of the book to publish, blog update frequency has dropped, and even a few months does not update, But the site in Baidu keyword "SEO" ranking is still strong, visible original charm.

If it is a commercial web site, you can invite some professional editors to join, the industry well-known writers, to write industry-related information, such as some professional web sites, such as Pacific, bubble and other IT professional website, in the recruitment of editorial staff, in addition to the writing has certain requirements, More importantly, the editors of the IT product insights, these professional editors published a number of product evaluation articles every day, can effectively guide users to buy it digital products correctly.

Second: Writer contribution, reward mechanism

Website can be opened out, so that users participate in contributions, in order to encourage users to contribute to the initiative, can be appropriate to give certain rewards, such as the traditional newspaper and magazine contributions, will have the corresponding royalties. But because the site's information is free to users to browse, so there will be no such high remuneration, but you can use some of the corresponding incentive incentives, such as the home page recommended, you can get a small gift, or a regular contribution to some positive, manuscript quality good writer gift reward. Now the site is not a lot of rewards in kind, in addition to some of the strength or profitability of the site, most of the site or the use of some virtual rewards. For example, ADMIN5 Webmaster Network to provide to the webmaster to publish articles, allowing the article for the soft, and can bring an outside chain. This reward is the use of the site's own resources, provided to the writer, so that writers in writing articles to share, also can bring certain benefits.

Third: interactive website, users create content

Web2.0 era, we should let our users also participate in the construction of content, such as Baidu know, Baidu Bar, Baidu Encyclopedia and other web2.0 products, are used to participate in the construction of users, the site is mainly to do is the content of supervision, garbage information processing, as well as the user published content of the guide, and the previous category of similar content, just the first class by the website of special users, good at writing Writers to complete the construction of content, but now to fully invoke the enthusiasm of all users to participate in the construction of the site content. To give users points of reward, different levels of users have different levels of authority, there are different levels of medals, so that some old users have a sense of honor, positive guidance, inspire users to create content.

In the following, we will be in the operation of the Super Station forum for example detailed details of the application of SEO, Super Station from the beginning of the operation of the Forum, in addition to the site to publish the original content of the tutorial, the most work is to encourage users to create content.

2 Website Update system

For example, many people do not need content to update the site itself, such as navigation sites, mall shopping sites, updates are very few, and even often up and down the page deleted; Enterprise station, may be a few years down there will not be a little change. Many business-related sites, will not be updated, so we have to hang an update system to these sites, update system including CMS system, blog system, BBS system, such as a series of web site procedures, can ensure that the site intact updates. This for some simple business marketing site is very necessary, because the site itself is not much, such as a Sales weight loss products page, there may be only a simple product introduction home as well as online order function and some simple text introduction page. If such a site does not have an update system to update the timely, then it is difficult to get rankings in the search engine, because he did not and search engine cooperation, that is the content. We can choose to give these sites under the directory to hang a blog, or integrate CMS or BBS, webmaster daily content to add updates or let users add, these content in the home page occupy a small block of places to make a list, such as "the latest 10 information." Of course, this does not need to be placed in a significant position, because your main business is to sell weight loss products.

3 to ensure the number of updates and update frequency

Site Update In addition to the quality of the check, the number of updates and update the frequency, in general, we are in accordance with the day to calculate, updates can be updated daily, for different sizes of the site have different requirements.

Website size Small Web site large website

Number of updates per day 5~50 50~200 article more than 200 articles

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