SEO Content Presentation: User-oriented and search engine

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At present, most of the small and medium-sized sites are showing the inverted-style SEO content of the status quo. In the face of more and more frequent algorithm update, from the original so-called "false original" transition to the TF/IDF stream of Web site content creation ideas, generally speaking seoer generally exist about "original class" cognitive misunderstanding. From the sense of the "user-oriented and search engine," the content of the site presented briefly.

Analysis of layout and present situation from user browsing habits:

1, usually users browsing the page will not be very careful to view the content of the page, that is, few people read from beginning to end. Therefore, every article or page does not need to populate too much content or content. This avoids the problem of lengthy information.

For example: "The research is clear, Chinese character preface is not necessarily read sound reads"

2, for users, browse hot spots mainly in the content of the article summary, the first paragraph, the end of three parts, the quality of these browsing hotspots in addition to directly about the page out of the rate, the same impact.

In fact, the above views are fundamentally the choice is to ignore the so-called "user needs and content value" (the same description of the browsing angle can also be interpreted as a number of words), as the article title and the beginning of the description, for small and medium Web site, the content of the push-type, generally can not be separated from the industry information, Supply chain information and product supply and demand.

Here seoer need to face not only the site level of the SEO competition, which is accompanied by the entire company's strength, organizational system and market planning and so on. This is also caused by the more seoer and lack of its due value of one of the factors, ask the current small and medium-sized seoer is not planning, editing, outside the chain, the implementation of a set of art in a?

In this way, the SEO content thought advocated by this article is realized by integrating content and aggregation page:

A, user-oriented integration of value content

The integration of value content here depends on the characteristics of the industry, by the industry information, supply chain information and product supply and demand of the integration, according to the "user browsing habits" to integrate a segmented type of content, so as to establish the industry to standardize the integration of content to complete the differentiation of the site's advantages and values and to cater to the original Spark program's content development.

B, search engine-oriented aggregation page

Derived from the so-called user recommendation mechanism, the content of the page is usually determined by several calling rules, namely: Related, label, hot content composition. Different from the major major stations have huge content support, small and medium-sized Web site SEO content angle from the top classification, list aggregation of the establishment of ways to start. Through a reasonable layout so that its "link as the main content of the page," to solve the so-called daily SEO content update "no law."

Due to the practical operation of the industry environment, the author's thought-oriented approach is only used as a way of thinking. For the content value of the website and SEO, the author thinks that the blurring of the edge line also produces the content value of the transfer, and is not limited to presenting the page to the user with the content of this single idea. The fundamental difference between the two is not a literal game of words, but one of the user experience thinking about content aggregation and page value shaping.

Article from: http://www.seoide.com/seo-content-to-show-search.html [seoide Consultant]