SEO Current affairs: After the National Day holiday website Rankings decline reason

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As a person engaged in SEO work, weekdays, like everyone else, will often stop in Webmaster forum, SEO Group, SEO bar and other places, focus on new technologies and share with SEO-related topics is the author's most enthusiastic about the happy things, but in recent days I have some trouble, National Day holiday after the optimization of the site has been the overall decline in the ranking phenomenon, began I thought must be the site during the holiday no maintenance led to decline in ranking, and then the peer analysis, their ranking is still very stable in the home page, they also have maintenance during the holiday? Although the author did not go to the verification, But it is worth affirming that most of the webmaster during the holiday is not to maintain the site, from this point of view, the decline of the site is absolutely not unmanned maintenance so simple, there must be other reasons, so why?

After these days of observation and analysis, basically excludes outside the station optimization improper factor, because is the enterprise website, the external optimization does not need to spend too many time, usually own optimization process is also pays attention to the quality rather than the quantity, therefore the author certainly is not the external factor influence; Then on the Return station optimization, The author concludes the following three factors leading to the decline in ranking.

First, website access instability

Web Access speed is one of the important factors that affect the ranking of keywords, the author's heart is also very clear, so usually very concerned about the speed of this aspect of the situation, almost half a month to test a national visit to the provinces, before and did not find the speed of Web site access problems, only a few days of National Day website Access instability, The author at home Test and friend test is unstable, appear occasionally inaccessible situation, is this reason causes the rank to drop? Thought on a few times instability should not be this reason, and then think whether it is not the cause of this, I remember in the heart after one after the solution, but also pay attention to the details to avoid a foolproof .

Revelation: SEO optimization needs to be done from all aspects of detail, remember not to ignore what you think is less impact.

Second, the Website brand awareness is low

Website Brand we can think it belongs to the category of network marketing, some people may say that the Site brand awareness and SEO optimization rankings do not have a relationship Ah, the author is also the beginning of this thought, but then carefully thought, the relationship between the very large; in fact, a website brand awareness, "brand effect" with the strong, At this time the audience group powerful natural search click will greatly enhance the site keyword ranking, it is precisely because there is such a continuous and stable click, with a high brand of the site ranking long-term standing but not down; the author looked back to his website, the industry is not high visibility, by such influence is not impossible, Therefore, I have another job, from the network marketing to enhance the visibility of the site, so as to further stabilize the keyword rankings.

Revelation: No matter which industry, high brand name site to get search engine rankings will be more easily more stable, in addition to the long-term stability of the site rankings, to obtain a steady flow of traffic, we must put the network marketing and SEO combined, so as to achieve the goal set at the beginning.

Third, the site can not get a stable click

As we all know, the site keyword ranking into the top 20, will be affected by the user's natural click, is a large extent to see the site to get the normal click ratio of the high or low; in fact, as long as we usually analyze the competition peers think a problem will understand, Why the query peer data in the past one months have not updated the ranking is very good and even upgrade it, on this issue I think Baidu's natural Click Principle has already told you the clear answer; The author in doing their own website analysis, into the statistical tool backstage, saw the national day during the natural click of a very large drop, Mainly because the holiday period stopped paying promotion and natural promotion caused the website clicks the situation to drop, thus the rank situation fluctuates very much, this position falls the biggest reason should be this situation to cause.

On the national day after the decline of the site rankings, should also have other friends encounter, of course, I hope that friends optimize the site well, even if there is similar to the author of the situation also do not worry, calm down to observe and analyze, summed up the reason and a piece to solve, I believe that the site ranking will be restored sooner or later. Due to the length of the article, I will share with you here, and then there are more on the network marketing and SEO topics to communicate with you, but also hope to get more real comments!

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