SEO Data analysis skills: Keyword ranking analysis

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Hello everyone, I am the Phantom of the Rain. SEO as a very basic marketing method, but can be applied to all marketing means inside, one of the most important work is the SEO data analysis, because only for SEO promotion of the work effect of regular analysis, find out the cause of poor results, summed up the best results of experience, We can grasp the overall website SEO flow source and value, can be targeted to adjust the SEO strategy, for us better and faster SEO optimization to do a guide.

For SEO data, we often pay attention to the site page included, the chain included, Baidu Google rankings, Alex Rankings, web site traffic analysis, such as the basis of several aspects, these aspects of the data for SEO effect analysis help not too much, but as the basic data, They can also provide us with in-depth analysis of the content of the site, quality analysis of the chain, keyword ranking effect and progress analysis, website flow value analysis and other aspects of data analysis, to help us develop more efficient SEO strategy later. Today, Xu Zi rain to talk about their own SEO data analysis of a more important aspect: keyword ranking analysis.

Keyword Ranking analysis involved in addition to the most basic of our daily observation of the ranking of keywords, as well as the number of keyword rankings, keyword access to the ranking of the progress, as well as the effect of the conversion of keyword rankings, and so on a number of aspects, the following specific to my thoughts on these aspects.

1, keyword ranking high and low

The ranking of keywords is one of the most concerned aspects of our day, because the general selection of the main keyword, the competition is relatively large, if from the perspective of transformation, these words, although not high, but if the rankings by the front, coupled with a large number of searches, it will bring a considerable amount of conversion, We need to pay attention to the high and low keyword rankings, and then according to the ranking of keywords to statistical keyword conversion rate. For example, for a period of time our site ranked in third place, a period of time in the first place, the two phases of our access to IP and customer consultation volume gap, and then do a comparative analysis, if in the first of our conversion rate is obviously higher than the third, it is necessary to target the word carefully to do the first.

2, the number of keyword rankings

Many people look at the keyword rankings, see the most is the main keyword ranking, there are some friends may also pay attention to Baidu weight for our statistics out of the keyword rankings, but really said to count the number of these keywords, I believe very few people do well. If we look at Baidu's keyword ranking statistics, in particular, look at the recent January keyword statistics, we will find that in fact, their site is still a lot of keywords ranking will be good, if you have to do a lot of long tail keyword layout, then your keyword number may be more amazing, you may not know. Do SEO data analysis will be good at digging these details, find out these good rankings of keywords, or dig some potential keywords, and then targeted to do the chain and anchor link to enhance the ranking of these keywords.

3, keyword to get ranking progress

A lot of friends for their own keywords ranking progress is not a good grasp, in particular, some friends are not very well aware of this piece of grasp, but blindly asked to do some of the implementation of their work, if for their own technology has a certain understanding we can give their own keyword ranking good stage goal, If we are now capable of 3 months can do the home page, then each month, or even every half a month, the progress of our keyword ranking needs to be well grasped, and then the progress needed to be broken down to the daily work, so that we better to carry out these work has a great help. According to the customized schedule, according to the performance of our work, if completed ahead of time can persist in doing, if not yet achieved to improve their progress, and strive to complete the work in the shortest possible time.

4, Keyword ranking transformation analysis

In fact, the most necessary to do analysis is the conversion rate of key words, believe that a lot of friends for this piece also pay attention to, user search a keyword conversion rate generally have such a law: Brand word > Product word > Industry words, and keywords landing page relevance and guidance also determines the conversion rate. In addition, also need to do a global analysis, for example, the conversion rate of industry words is certainly less than the brand words, such a metaphor, the industry word search amount is 100 a day, the brand Word search volume is 10 per day, industry word conversion rate is 1%, brand word conversion rate of 10%, then synthesize, Two key words to bring the transformation in fact every day is the same, so we choose the analysis of transformation, the pursuit of transformation is certain, but the pursuit of the amount of transformation is worth considering.

Because the individual is very interested in data analysis, but probably because of their exposure to data analysis is not in-depth, but based on their own understanding of some of the SEO to talk about their own ideas, talk about the relatively shallow, I hope we can exchange corrections. Friends who want to talk to me can add my qq:578785411.

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