SEO details about the Site Directory optimization

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For the website technology I am a rookie, but the website constructs or says the website operation related frequently will have the contact. In fact, always want to write an article about the Site Directory class, may not write anything, but in order to make their own summary or try to write down about the role of the directory structure and use of SEO. What is a web directory? The directory structure of the Web site is divided into "physical structure" and "logical Structure", which refers to the real location displayed by all the directories stored on the hard disk. Site Directory is actually the site of the creation of the folder and the file displayed structure, similar to our computer system disk folder, folder contains the directory structure of files, and the physical structure of the site, the site's logical structure is also called the link structure, Mainly refers to the logical structure formed by the internal link of the webpage or the structure called link.

Perhaps some SEO enthusiasts think that the site directory in the SEO in the role of the small, but I personally do not think so, I always feel that the details of success or failure. Site Directory, in general, the more shallow the better, the more intuitive, for small and medium-sized websites generally use a flat-type directory, that is, the site's files directly in the main domain name root directory, in fact, flat this directory form for search engines is more ideal, se as long as the access can be traversed. However, for large Web sites with more content pages, flat structure is obviously unable to cope with, in general, personal advice two to three levels of the directory is better, this multi-level directory is also called the tree structure. That is, the root directory under the requirements of multiple channels or multiple columns, and then stored under each directory to store the ultimate content of this directory page, the advantage is easy to maintain, but the relative flat structure, the tree-structured se crawl is relatively difficult.

For the column optimization, column naming when the use of a meaningful directory name, according to different site columns and the establishment of subdirectories, such as the picture can be placed into the/image/,css file into the/css/directory, as far as possible not to use the Chinese name directly, for Google suggested the use of English naming, For Baidu recommended use of all desperately name, the directory name should not be too long, as short as possible intuitive, for example, I blog has a column called "website optimization", for Google I can use/seo/, for Baidu I can use/website optimization/or/wangzhan-youhua/, you can use the separator "-" To divide. Directory names in addition to the simple specification of the unified, for example, your column directory naming are Chinese, that is the unification of all Chinese names, if it is English, should be all English name naming. At the same time in order to further improve the SEO performance, it is recommended in the directory naming when the keyword, put the keyword in the directory to increase the weight of the keyword.

The three-tier catalogue is not absolutely worth the three-tier directory, in some sense, the three-level directory can be seen as a two-level directory, such as your site of an internal page in the site's homepage there is a link, then this page is in the level two directory, will be priority by search engines first crawl. For individuals to learn the SEO knowledge, the homepage weight is higher than the two level of the weight of the directory, two-level directory weight is higher than the three-level directory weight, three-level directory weight higher than the ultimate page weight. Similarly, when we do the site rankings, if the target keywords in front of the results are mostly page-level competition, then we can use the table of contents to compete with it, if the results of most of the form of the results, we can use the form of the main domain name to compete, if the results in front of the main domain name form of the site, Then we will be from the site content and the overall weight of the site to compete. The relationship between the main domain name and directory and directory files can be said to be countless, the weight of the main domain name can increase the weight of level two directory, two level of the weight of the table can increase the weight of three level of directory, three level of the weight of the content page can improve the weight. This article from the Shenzhen SEO http://www.zhsem.com/reproduced Please indicate original, thank you!