SEO details for the king optimization need to pay attention to eight details

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The purpose of SEO is to make the site all aspects of the setting more in line with the search engine for quality site definition, more adaptable to search engine algorithm rules and crawl habits, so the process of optimizing the site can be said to be from the details of the site to improve and improve the process. Website optimization is made up of the details of the site, the details of the processing and grasp is the implementation of the principle of the specific optimization. It can be said that to achieve the site's optimization objectives, we must adhere to the "details of the King" principle, pay attention to the optimization process of detail processing. In general, to achieve the following eight details, to maximize the effectiveness of the guarantee.

Details One: Site space and domain name.

Stable web site space for search engine crawling site content is very important role, whether it is Google or Baidu search engines, both the speed of the site opened, continuous and stable time as a measure of the quality of the site one of the indicators, after all, this factor directly affects the user's experience, The search engine's task is to provide users with high-quality information. In the selection of domain names, especially the use of old domain names, be sure to use webmaster tools to query the domain name before the site records, to avoid using the search engine to punish the domain name, slow down the development of the site progress.

Details two: The choice of the website procedure.

In the choice of the procedure to do the station has been a lot of testing, technology and procedures have been basically mature mainstream do station procedures, these procedures not only in their own design more perfect, for search engine optimization support also do a better job, and mature products can be constantly improve and upgrade, so that the future to do the station more assured. Like forum class Discuz and Phpwind program, CMS class Dede Dream and Imperial Program, blog class Zblog and WordPress program, where the former is the blog ASP language, the latter is the PHP language, These programs in the Search engine optimization has been a more complete design, can make the optimization effect twice as much.

Detail three: the establishment and sequence of key words.

In the optimization process to effectively improve the site target traffic, it is necessary to improve the site in the relevant keyword search results in the rankings, and in the establishment of key words to achieve primary and secondary, according to search characteristics to determine the site's main keywords, hot keywords and long tail keywords, and so on, to establish their different priorities, Targeted to optimize and highlight. Only in the choice of key words and the establishment of the Internet users to combine the search habits, can make the optimization results more effective, the quality of the flow is higher, conducive to the subsequent transformation.

Details Four: Title, description writing.

Site title and description is the main keyword and the most popular keywords, to do more suitable search engines, it is necessary in the preparation of the two efforts. In general, the title is set around the main keywords and hot keywords, which use the underscore as the key word isolation symbol, and the number of keywords is best not more than 15, and strive to avoid long. At the same time, description in the preparation of the same need to pay attention to the control of length, generally do not exceed 120 words, in this section of the description of the appropriate layout of keywords, while allowing the searcher can read the introduction of the site.

Detail five: keyword classification and settings.

In the determination of the site's main keywords, hot keywords and long tail keywords, to combine the structure of the site to these categories of different keywords in accordance with the priorities of the arrangements and settings, in general, for the main key words mainly in the title to do, for the most popular keywords in the column name position to do, The long tail keyword is mainly in the content to do, so that it can be in accordance with the different priorities to give reasonable optimization arrangements. At the same time pay attention to the relationship between various key words, forming a natural excessive, can optimize the effect to play to the best.

Detail SIX: External link quality and Add.

Seo optimization method of the site there is a saying that "content is king, outside the chain for the Emperor", is talking about the importance of the chain, which in the composition of the optimization almost accounted for half of the. In the process of doing good external links, the first thing to pay attention to the details is the quality of the chain, quality can be from the chain and the site's relevance is high, the chain itself snapshots, included and weight good, outside the chain is the search engine punishment and so on to judge, adhere to the "Ningquewulan" principle. At the same time, in addition to the chain of attention to maintain a certain regularity, do not appear in the chain number of large fluctuations in the phenomenon.

Details Seven: Internal link optimization and construction.

Do a good job of internal link optimization site to make search engine spiders better crawl site content, so that spiders through the internal links more crawling to the various pages of the site. When you build the internal link, webmaster can actively use a variety of programs with plug-ins, such as the content of the article call, the relevant content list Plug-ins and sitemap and other guiding functions, so that the content of the site through keywords or tags to connect, so that search engine spiders can crawl through the links between content to more content, Thus conducive to increasing the number of included.

Detail eight: Flow source monitoring and optimization.

SEO optimization In the process of the site, but also need to monitor the source of traffic, from the webmaster statistics, to days, Zhou as the unit, to understand the search engine to bring traffic, the proportion of the key words, these results and the expected goal of how much difference between, According to the statistics of the relevant keyword optimization adjustment, for example, to strengthen the new site to bring more traffic to the search keywords to highlight the optimization, consolidate its weight, for not yet get the ideal ranking keyword optimization, etc., so as to constantly adjust and enhance the effectiveness of the site optimization.