The 2011-2012 NBA Playoffs are on fire, its ratings are soaring, to the fans are also a test, the first round of the expectations of the Bulls is also very high, hoping that "Rose" can lead the Bulls in the eastern final and the Heat showdown, see the wonderful game, The first rose was injured, and then the war turned sharply, and even more upset the Bulls fans, the NOAA was also injured in the game, so the Bulls ended early this season, a pity. And the west side defending champion Mavericks were 4:0 swept out of the thunder, more or less also let people outside, maybe this is the NBA bar, here is the place where miracles happen. Where there is a miracle there are more people to pay attention to, then the NBA is how to better operate it? In other words, how does it sell the NBA to the world? Below A5 Webmaster network SEO diagnostics (http://seo.admin5.com/seozhenduan/) Let's talk a little about how to look at marketing from the NBA:
Yesterday, the news report said that the NBA official film to celebrate the 20 anniversary of "dream One", to commemorate that great moment, will be a one-on-one face-to-face interview with each player, telling the Olympic Games unknown legend. In this official gesture, I personally think that he is, on the one hand, praising and remembering the players, awareness of the Olympic Games is a propaganda, but also the whole NBA publicity, because the rise of the NBA is also by propaganda, we can now have more options to watch the game, we broadcast more television, the network video more broadcast , the text is also more broadcast, the official propaganda is in place, before we mostly read the newspaper to understand these, but also to spend 2 yuan to buy a newspaper, no money on several students together to buy, can be said at that time when the publicity is relatively narrow.
The NBA's promotional campaigns are diverse, for example, a regular press conference, if the team has training must be a reporter's brief interview, which is also the use of journalists to publicize; second, the Alliance will transfer the rights of broadcasting to the global television stations, on the one hand, the high cost of broadcasting, on the other hand, the alliance is a strong promotion In the competition "Top Ten Ball" "Five Good Ball" is also an attractive bright spot; third, the official push officer also has the "star" effect. By cultivating the stars to attract more people to watch the game, the star can also be said to be a kind of personal worship, a kind of envy, hope that in the critical moment, these stars can bring the team an unusual outcome.
Iv. every summer after the end of the NBA playoffs, many players will hold a variety of training camps, various training courses, not only to maintain the player's status, but also a promotion of the alliance, we also see this year, Lin will come to Guangdong, summer camp, with the Chinese fans on the line to interact; Let the world's best athletes gather here, let the basketball to every corner of the world, as long as the players in the NBA play, so the sport will soon ah the country stood still, and quickly spread the view; and this is something I think is very important, and that is culture, NBA league let basketball known as a culture, so each team has its own logo, mascot, their own ideas, their own style, the culture into the sport, and the thought of basketball will think of the United States NBA, and not Asia Europe, perhaps this is a success, In this way more and more people will love basketball like this sport, which is also brought to the official promotion purposes.
NBA, where the miracle happened, whether it is the network promotion or television promotion, he has received the world people's love, we may also borrow some successful experience, we should not only carry out the promotion of objective products, not only to carry out one-sided text propaganda, We should strive to make our propaganda develop towards a cultural agglomeration, so that we will have different effects. Reprint Please specify http://400.admin5.com/
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