SEO Diagnosis of the medical site by K comprehensive analysis

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Hello everyone, I am the Phantom of the Rain. Then the SEO diagnostic case that was collected earlier, find a very interesting thing, personal because do is the enterprise station, for the industry span is not big, but this big face by K to know a lot of sites by K, really like BSG Robin said, many are medical sites and Taobao guest site, Collection of these five stations inside there is a medical site, which is today I want to analyze a case with you.

Website background: www.gdfuke120.com, medical website, in Baidu June 28 big update was brutally K, the spider is still crawling every day, just grab the amount hovering around 300. SEO optimization of the operating methods, has been using the news source with this site, by K before the 2700, from being K updated every day after 5 pieces of high-quality false original articles, from yesterday began to update 10 daily, news source chain is now a day of 20, but the news source chain specific how much is included, no statistics, But can not find out what caused by K, because if the quality of the article is low, other items are the same operation, the same article, they have not been killed, I was killed.

The site was K directly after Baidu did not find a screenshot of the URL:

Baidu did not find the URL

The friend who read the last article, may know that the site is K actually there is a "false k" state, so we have to go to Baidu Webmaster tools to check the index of the site, but the tragedy is that the index of the site is also 0, here can be sure that the site is indeed K:

Site Index Quantity

In accordance with Baidu's 7.2-day announcement of the crackdown on low quality sites, and back Robin in the BSG Forum in the post said "the medical industry's website content homogeneity too serious, and do not say the same content, incredibly some sites even visual design and information architecture are similar." "and" the medical profession website mostly is the station group operation, does the medical treatment, does not have at least 5 websites, is embarrassed to say the matter, moreover holds more than dozens of websites. ", in the article even directly pointed out that the medical station and Taobao guest website complaints He can not help, see these two types of sites are not to be seen by Baidu.

Of course, every webmaster is want to restore their own K site, first of all, my friend in accordance with Baidu notice inside to make a complaint, but there is no news. Next analysis of search engine spiders, especially Baidu Spider for the site's crawl action, Baidu Webmaster tools inside a Baidu crawl pressure test, which can see Baidu Spider for the site's Daily crawl volume, From the following figure can be seen from the 6.28 by K, the site's crawl volume under 300, relative to the previous crawl and included will be a lot less:

Site Grab pressure Map

Of course, this is a more general crawl view, specific we use light-years log analysis tools to see the next spider some crawl action, found Baidu Spider visit 117 times, Total stay only 1.497, the total crawl volume is only 305, can be seen Baidu spider after being K for the site crawl is relatively few, spiders crawl less one aspect of the reason is because Baidu for K site has an inspection, another aspect is because the site does not have good content to attract spiders, no high-quality external links to guide spiders, can be considered from these two aspects of improvement.

Baidu Spider Crawl Summary analysis

It is not an easy job to analyze the reason why the site is K. For the medical industry site content I do not too much introduction, and Baidu this large area K station and drop the right site is mostly because of this main reason, the front has said a lot, here I do not say, the following focus on the site to do some external links to do some analysis:

1, view the external chain of the site, only look at Baidu related fields, we will find the number of the chain of the site is very large, the site alone, the number of the chain has about 14000, and the source of the chain mainly has two major plates: news source Soft text and classified information platform links. Classification information platform of the external chain weight is relatively low, because every day each industry has a large number of information release, content will inevitably repeat read promotion, weight over a period of time would be greatly reduced, such a chain, can only rely on quantity to win. And for news sources outside the chain, Baidu before the release of information on the news source site reorganization, for some more special sites even directly canceled the qualification of news sources, and for the use of news sources of the site, may also face the risk of being adjusted by Baidu, so do this kind of link may be a little outweigh the gains.

2, view the site's anchor text links, found that the number of the site chain is also more, the value of the site's outside chain is about 36, and the site's internal page weight is about 43, outside the chain from the root domain has 58, the total number of 12,614 outside the chain, compared to a site for more than 1 years, is quite hard. But the number of root domain names is relatively small, this piece can play.

Site anchor text outside the chain

Analysis to the final conclusion is very difficult, because this kind of k is very thorough website, want to restore is more difficult, the general situation may have 2-3 months of recovery period, some even longer, the focus is on the performance of the site, especially in the content.

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