SEO Diagnosis Plan: Explain the new station SEO plan idea

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Just beginning to contact the SEO industry, not strong understanding of SEO, through three months of efforts, my SEO a lot, but there are still many deficiencies, I still need to study harder. In the beginning is the eldest brother has been saying, whether the new station or old station, we have to carry out a website SEO scheme or SEO diagnostic program. At that time I was very puzzled, why the boss to say Ah, why write SEO program it? Until they have started to write the company's Web site program, and then found that the original SEO program is that point. Below let Nanning seo small weave with everybody slowly way.

1, site positioning

Whether it's a new station or an old station, we all need to locate the site, we have to know clearly, what our site is, mainly for which users to provide services, our site is what type of site, our site development is how, we all have to sum up, Then give your own site a combination of summary and positioning. As long as the positioning of the site is what, we have the power of the site based on a step-by-step planning plan, if not even the site positioning, how can we proceed next?

2, keyword mining and screening to do a good job keyword planning arrangements

For the new station, what is zero, starting from a newborn baby, what the chain, what weight, what the chain, what keyword rankings, what site for a new station, are so unfamiliar. For a new station, we want to plan their own site, first from the keyword we need to do the word ranking start, as a new station, we want to know, our site the entire core keyword is that, our site's target keyword is that, how do we position or layout our core keywords, Target keyword is what, our website long tail keyword is what, how do we search or filter their own site's core keywords and target keywords, and long tail keyword, how can we know whether to have low competition, conversion rate, have the user search sex? Do these questions have to be considered in the context of our choice of keyword concepts? Does the keyword we choose take into account the keyword chosen by the competitor? We are using a number of AIDS or artificial digging words, whether we pass three screening, is it true that the words we choose are targeted? Do we all have a question mark for ourselves? Do we have to do Excel table statistics?

3. Directory Name and layout

The most headache of the new station is the website navigation, we know that the site's navigation is the site's most core location, if the site navigation and layout is not good, will directly affect the site's UV (visitors), PV (page views), Bounce rate, (UE) user experience, IP number, And these indicators are often our SEO workers pay attention to important indicators, a good navigation, you can increase the index of these factors, a bad navigation, you can guide these factors down, the following by Nanning SEO Small set screenshot with you explain the importance of navigation settings.

Site URL: http://www.seogx.com/

Site URL: http://nn.moonseo.cn/

Let's take a look at these two navigation, the first picture of navigation, is to provide SEO services, the second picture of the navigation, is to provide SEO technology and SEO knowledge to share.

From these two diagrams, we come to a hypothetical, if 21 users, he knows what SEO is a thing, but also want to quickly SEO ability to learn, assuming that when users search a word into the two sites, we guess, If the user would like to know the SEO aspects of learning and related SEO technology and some experience to share, we think about, users will stay in that site. A good site navigation settings to consider what users need to enter the site, but also to consider if it is a site, enterprise site, portal type of site, site navigation to be based on the type of site and the corresponding adjustment and combination of user experience and the site mainly provide what services, or the main profit center of the website is what to set up and layout good site navigation.

4, page layout sketch frame diagram

A new station, we put a good site positioning, the key words to dig out, and then is our site should be what it is, the overall layout is what type, if we do not understand PS does not matter, not FW also does not matter, the key is that we will do a website sketch planning and overall patience of the sketch, We can use Word in office software, this thing is very powerful, some commonly used drawing tools inside, you can use it to describe their site, navigation is how, content is that piece, what these places, that piece should be placed, where the advertising should be placed, this area, How we should put the content. When we sketch the site, we will look for a lot of information and content and some problems, and finally we can describe the ideal site of the entire sketch. If we do not do so, on their own take it for granted to think of a website how to do, how to plan, there is no express or a planning instrument in hand, nanning seo small knitting here, visit everyone, are you sure to do the site well?

5. Content filling and source planning

We position the site well, keyword also find good, site navigation is also planned, the whole station sketch we also depict good, then we should know which piece, put some what kind of content, how we go to find the content of our website, the content source of our website, is the source of Internet, TV, newspaper, real life intravenous drip, The contents of the user's mind. Do we have to consider the SEO scheme in our new station? Presumably everyone will be bothered, as a new station, if the front did not lay a good foundation, the back is really good to go, we should pay attention to these, and whether these should be considered in our new station SEO program inside, This depends on how the SEO program's cognitive level, here, Nanning seo small make suggestions you must consider carefully, good planning their own site content from where, how do we do the content of the site editor, we use what way, but also to search engines like, but also to allow users to love, This is our minimum requirements for editing web content.

6, keyword competition degree analysis and keyword ranking time

When we choose the key words, many SEO friends, will often forget, we need to analyze the competitor for our choice of keywords some data analysis, we do not analyze the competitor's outside chain, the chain, content and the whole station frame, user loyalty, user experience, promotion mode, its daily chain growth rate is how much. That we all need to know, we all have to analyze the competitor it's Baidu included amount, it contains how many, 24 hours included how, the content of the page is what, Google included quantity, it contains how many pages per day, content how, Yahoo reverse link, how many high weight site pointing, Whether the inside page has Gao Quan Point, with the related site how many, no relevant site how many, Baidu related domain How many, with the site related to how many, not related to how many, relevant and not related are from where. We all need to analyze these factors, and so we have to clear these factors, we will know that our site's choice of keyword rankings, based on these analyzed data, to combine their own actual situation and develop a set of keyword ranking of the timetable out.

7. Strategic planning of external links

When it comes to the chain, many people think that site is the content of the king, the chain for the emperor, but here in Nanning SEO small make up with you say a little, now the Internet users are no longer the former users, now users are being trained by search engines, users will be able to distinguish the search term is more targeted, The search term is not targeted, while we are in the construction of the outer chain, we have to consider, we build the chain used by the anchor text to consider whether the user will click to enter our website, or we are in the release of the chain of garbage every day, according to the release of the outside chain will be Baidu included, is the quality of the chain or garbage outside the chain. And the daily release of the chain are no rules, want to send how much, and the release of the chain did not use a table to manage and record, how can we judge it? Through the key words Competitor's analysis, we combine own factor, worked out a set of outside chain construction strategy, we publish how many articles each day, Need time is how much, where to publish, how to carry out chain construction and so on, we all need in the new station SEO program inside write plainly, clearly.

8, website security and data statistics

When it comes to site security factors, everyone is afraid of the site hanging Horse, the site won the bid, error page, space instability, other unsafe factors caused the site dangerous safety factor. Do we have to record these bad factors in our new station SEO program? In the face of these factors, how we prevent and take place after what we should do to maintain measures. For data statistics tools, we can tell from this data that we choose the keyword is a conversion rate, with user retrieval, the word is useful, that word is useless. Through statistical tools can respond to our site's user experience good, PV page browsing volume how, the number of UV user visits, the bounce rate is how much, the page stay time is how much we need to use a table to record, every day to timely view the data, Let oneself every day to be able to know their website anytime and anywhere the latest dynamic, and with the whole station to the user whether it is friendly.

9. Daily work arrangement and staff assignment

Site positioning good, keywords also dug well, site navigation is also set, sketch also painted, content sources and planning also done, the construction strategy of the chain also done, the site security data also engage. In the face of these factors, we have to be sure that the arrangements for our staff's work arrange that should do those things, that should be responsible for that piece, the daily workload is how much, we all need to carry out a regulation, how to build the chain, the content of the site how to edit, the whole station should be how to optimize, in the new station SEO program inside, Have written.

10. Total cost of website investment

Go to the street to buy pork, we have to give money to others, people will give us pork to take home is it! The site is the same principle, we need to the site from the beginning to the end, how much money, total investment, we all need to make a note, to ensure that they clearly invest in the site how much, the main investment in which aspect, for a, Enterprises, to facilitate investment inquiries, but also to facilitate the future assessment of the return on investment issues.

Enterprise Web site Investment cost = space + program + template + manual + domain name cancellation need to move to the site (each investment has to be written as much as plainly)

Personal website Investment cost = space + program + template + Manual (own full package)

11, the intended target to achieve the idea

One thing, you have to finish it, through the beginning of a kind of hard come, finally can see the sun, we should say something to the sun, the whole new station SEO program, we need to achieve what effect, keyword and the goal is how much, the content and the chain of data to reach how much, the site's traffic is how much, For the enterprise station, we want to sell the service of our website is how much or the product is how much, to investment and rate of return is how much. We all have to think very clearly. are clearly written.

"Interpretation of the new station SEO plan ideas" article by nanning seo edit, url: http://nn.moonseo.cn/on this content has questions please to SEO forum > SEO Questions to answer post. Reprint Please specify is the source of Nanning seo, thank you for your cooperation!