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The effective maintenance of the website link is always the focus of the operation of the Search Engine optimization project in SI billion. The main factors that affect the search engine rankings are: the title of the Web page, the structure of the website, the content of the website and the links of the website. The website link is divided into the website internal link and the website external link, whether is the website internal link or the website external link, these 2 links optimization, all is at present the SEO all places of great importance. It is critical to the role of SEO, so the site's internal and external links to the effective maintenance of the search Engine optimization project is very important work!
Key to effective link maintenance work:
The key object of the effective link maintenance work is the external link of the website and the internal link of the website.
Internal links:
Because the site runs too long, the site will inevitably appear some of the address has failed links, in response to this situation, the link maintenance work is to find and clear the failure of these links.
External links:
Because of the current SEO has been more and more webmaster attention, we all recognize the external link in the important position of SEO. So there are some external links to the traps, such as the link in the JS, frame, or with the rel= ' external nofollow ' tags. Another kind of situation is after the exchange of links, the other party over time to delete your link. The maintenance of external links is very necessary, important or higher than the maintenance of internal links.
Benefits of effective link maintenance work:
Internal links:
Timely discovery of the internal failure of the link and clean up or change, you can make some of the relevant pages of the PR value to be promoted or ranked.
External links:
External links are one of the most important ways to enhance the site rankings, site weights, and Web site impact.
Summary
Link maintenance needs to find some failure, irrelevant or some link traps in time, to ensure that the link construction is effective, SEO is the focus of the construction and maintenance of links. The maintenance of effective links is for search engine optimization, and the other half for the user experience.
Author: Hangzhou SI billion Network Technology Co., Ltd.
Original load: http://www.seo.com.cn
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