SEO Entry Prerequisites: Title, Keywords, description writing

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A website title, Keywords, description's writing is about the importance of Web pages. To determine the title of a website home page, Keywords, description The most important is to analyze a series of keywords, and on the basis of these keywords, the formation of a semantic fluent, in line with the grammar, can express a specific subject sentence paragraphs, thus forming the final title, Keywords, Description. The process is as follows:

1. Identify key words

The construction of a website should be of particular purpose. The purpose of a website construction, service type, service object, the theme thought that can be expressed by a series of words, words or phrases.

In a new station just set up, to determine its key words there are many ways, the first is by browsing the same Web site, for reference to the use of the keyword, and the reference to the keyword expansion; the second is to collect the keywords that users use when retrieving related topics by means of investigation. form a thesaurus of the collected keywords and analyze the thesaurus. Analysis of the method is to investigate the use of these keywords users (such as Baidu Index) and the number of competitors (Baidu and Google included), using statistical means for analysis.

During the operation of the website, the key words should be determined according to the user situation and the number of competitors in a certain period. Closely follow the user trends of keywords, determine the most appropriate keywords.

2.Title determination

In the initial stage of the site construction, using the results of the first statistical analysis, selected a few of the most popular users, while the number of competitors is not much of the keyword as a Web page title, the use of some function words and grammar form to concatenate these keywords, and form a more fluent sentence. Among them, the title of the words should be closely subject to the site construction theme, especially the first word.

During the operation of the site, if the site already has a certain number of keyword rankings, then you can choose to consider the user's popular factors, but can slightly ignore the competitor's situation, but this situation is in the keyword competitor strength and their differences in the situation.

The number of characters (numbers, Latin characters, punctuation marks, Chinese characters, etc.) in title is the best between 25 and 33. The pause is a comma (,) in the state of the English input method.

3.Keywords determination

Keywords is relatively simple to determine, I think the first step in the analysis of the keywords, according to its user use (such as Baidu Index) to order in descending order, according to the sequence of keywords in the keywords, the keywords between the use of the English input method comma (,).

The number of keywords used by keywords is between 30 and 60.

4.Description determination

Description main role is to make a simple summary of the content of the Web page, in order to reflect the content of the Web page as much as possible. Therefore, description should be a fluent, language-compliant paragraph.

In the first step of the analysis of the keywords, select those close to the site theme, easy to use by users of the keywords, and use of some function words and the correct grammatical form, organized into a paragraph fluent paragraphs. This paragraph will be able to understand the meaning of the Web page after the user has read it, while at the same time it will be able to maximize the content of the topic's highly relevant keywords.

Description Avoid keyword piling, characters (numbers, Latin characters, punctuation, Chinese characters, etc.) between 80 to 100.