SEO Example Analysis: A small number of external chain problems of painful experience

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Since last year, SEO industry colleagues have been discussing the attitude of Baidu on the outside chain, Baidu from the imitation of Google's hyperlink algorithm rules began, the beginning of almost the external link as a site of all, in that "chain for the Emperor" era, the birth of a now pit n many people's occupation: outside the Chain commissioner. When the whole Chinese Internet garbage outside the chain overrun, Baidu finally began to realize that small changes have no way to stop the chain of foreign occupation of the Chinese Internet, Baidu finally is a punch, killing decisive, began a large number of K station.

Baidu algorithm of the big changes, that is, starting from last year, has been extended to this year. Baidu now to include a chain of how difficult, I believe we have some feelings, but if there are several outside the chain of problems, Baidu will give much punishment, do not know how many people think and experience, today, but to give you a personal experience of a "how painful understanding"!

The situation of the website is such, the Enterprise website, machinery industry, the outside chain mainly through the soft paper platform to be reproduced to leave the link, blog, Industry business-to-business (classified information) information and free shops, there is a forum.

This problem is this forum, this forum originally has a advertising area, is able to put out the chain of advertising, the recent revision, the chain all blocked.

In fact, in this forum outside the chain and not much, altogether on 12 Baidu outside the chain tool can be found out, the following figure

But this chain ranking is very close to the front, is in the first page, so the overall weight should be very good, but the site of the chain a total of more than 800, the weight of the 12 outside the chain and the weight of the entire site should not be very important.

But now the problem is, dead 12 outside the chain, Baidu is very angry, the consequences are very serious: about 50 of the index of the key words in the second page of the original, 200 index about the original page in the eighth, 100 or so index keywords originally on page tenth, now all back to before liberation-10 pages

Some other indicators of the site, included not how affected, snapshot back to the file to September 22 (the original is September 30, the National day did not update, back to find the site keyword all fall off).

Let's analyze the situation of this website, why are the keywords all gone?

1. As we all know, about a key word of precision outside the chain can lead to qualitative changes in keyword rankings, especially those in the keywords did not write the key words, want to have rankings, the main or rely on accurate outside the chain, that is, the keyword anchor text external links. Out of a few outside the chain is just the number of keywords quantitative change caused by qualitative changes, so, now the key words back before liberation.

2. Baidu's attitude towards the outside of the site is quite strict, the loss of some of the more important outside the chain, even if relative to the overall may be only a small part, but as long as these several outside the chain is Baidu is more important, then lost, will be punished by Baidu, keyword ranking all roll down.

Whether for the first reason or the second reason, at least this case lets us see the future of the chain need to pay special attention to the point: Platform stability is very important. Assume that your site is very important to a platform suddenly problems, maybe you have only a few links in this platform, but perhaps Baidu will seize the opportunity to give you a big site to bleed, the ranking plummeted, that is really conundrum!

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