SEO experience Sharing: How to select portal and Vertical keywords

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Before we do SEO, generally have to select the site needs to optimize the keywords, and these keywords, we are search engine related searches, as well as some users of the search volume, coupled with the analysis of competitors, to determine whether these keywords have the necessary optimization and the processing arrangements between the key words.

First, the simple introduction of the portal word with the vertical word. The portal word refers to those industry top keywords. For example, we are doing "SEO", has been very hot "weight loss", the market is full of "clothing wholesale" and so on this category can be called vertical words. The portal word refers to the city or the site plus the portal Word can become a vertical word. For example, "Beijing seo", "Shenzhen seo", "Shanghai website optimization" and other such nouns.

Secondly, the analysis of portal words and vertical words. Generally do the portal word market is relatively large, facing the national market. The selected keywords are generally directly related to the site sales of products or services. But if the industry competition is more intense, the portal word optimization or more difficult. and vertical words, facing the market is relatively small, such as you are in Zhejiang, that is to do Zhejiang xx, this kind of keyword optimization of the difficulty relative to the portal word is relatively small. Of course, we choose the time according to search engine user search volume to measure. Now we take "weight loss" This hot search term for example, in search engine search box input: Lose weight. As a result,

About weight loss related pages a total of 100 million, if we want to optimize the site is about weight loss, then we are sure I recommend to do the word weight loss, although only three promotion, not much. But its related search reached billion, do this optimization is meaningless, so for the needs of the site, we tend to lose weight before adding a product name or city name, so that users can better find the site. And those who look at the site are the target customers. The second is the site's internal optimization and construction. Let's take one more example: The site is for a spiral induction motor, so we're going to type in a search engine search box. The following figure,

is also three promotion, but the relevant page only 95,900, for such a portal word, we can directly choose for the site optimization keywords.

Finally, summarize how to select portal words and vertical words. When we selected the site's keywords, look at the search engine of the relevant pages, and secondly, we need to know how many users each day in the search of the word, if, every day almost no one search this word, it lost the need for optimization. After such a series of analysis, and then determine which of the selected keywords, and then according to the level of keywords, to arrange keywords before and after the arrangement.

By doing vertical word method and law, we can copy this method, do other vertical site, just like we eat to eat a mouthful, don't die an elephant, through multiple sites of mutual links, occupy the product of a market.

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