SEO Experience: Some effective ways to increase external links

In search engines, the most basic unit to get traffic is the Web page. The http://www.aliyun.com/zixun/aggregation/8486.html of a Web page "> External link factor, has a great impact on the ranking of this page." This page's external links, both the same site's other pages to the site links, there are other sites on the Web page to the outbound links. The internal link in the following article refers to the link inside the station, the external link refers to the outside link. So in the optimization of a website, is special attention to optimize internal links or external links? or in the analysis of a page ranking, it is felt that the value of the internal link contribution, or the value of external links?

For a long time, everyone attaches great importance to external links. From a saying, that is: a website you say that your site is not the value of what you want to other sites say that you have nothing in this page to count; the evaluation of others is more accurate relative to how you evaluate yourself. So a lot of people in the ranking of a page, only do one thing, is crazy to this page to do external links. and the internal link, many people think unimportant or the rankings have little impact.

This argument should be someone from the PR value of the calculation method developed. Because in the PR value of the calculation theory, the impact of a Web page PR value is the external factors of this page. When extended to the entire site, some people think that the impact of the site's overall ranking factors from other sites. In fact, this statement has an obvious misunderstanding, that is, did not understand the difference between the Web page and the site. Don't say PR value and ranking no direct relationship, even in the PR value of the calculation theory, has always been the only page is calculated objects, not the entire site. Listed on the search results page, is also a page.

If a Web page has 10 external links and 10 internal links at the same time, who has a big impact on rankings? Let's look at the theory that the "external links are more accurate". In fact, this theory to be set up is to have a prerequisite, that is, all Web pages on the Internet are not trustworthy, to rely on the relationship between these pages can determine who is more important, whose content and what the key words related. This is a very scientific approach in the early stages of a search engine establishment. However, the search engine developed to the present, accumulated a lot of data, the environment is not the same, so many problems should be re-examined. Matt Cutts once said that Google will not stop the PR value improvement, in fact, even more other improvements. And Baidu's hyper-chain analysis method, in the face of such a flood of group-building links, will also make corresponding changes.

First of all, we start from a problem, some of the friends who do optimization will ask: "In my process for SME optimization, I think building an effective link is one of the most difficult tasks." Can you list some effective link building and how to build these links ". Yes, although the site's own construction is very important, but this is in our own hands, we hold the initiative, outside the chain of construction is not the same, we can not ensure that the external chain is effective, whether it can bring traffic to the site.

Google launched Google public DNS, this is a DNS server, anyone can use any place, therefore, its public everyone has a different title, rather than the old tune of reading and blog posts, to compare it to test. Open DNS with this Google public DNS, it will detect us, especially international domain names. The more likely it is that the original research can make a big difference.

I think it may be a very effective way to participate in answering questions and helping others. Let's go back to what is building new great content, but still is super important: original research. For this day, if a person even a little bit of work, get into it, they have more possible links.

There are a lot of soft ways to do this, whether it's to put humor or make some original on the table, so I won't be dependent on the controversy all the time. One of the best ways to get involved is to participate in social affairs. I'm not talking about signing and spamming blogs or forums, but showing them. A good example is to answer the question. If you have valuable, certain value, you can add say: "Hey, you know, I know the answer." How this is configured. htaccess do 301 redirects. ”。 Someone appreciates that someone will remember that you answer their questions and they will be more willing to accept more links when you realize in their site that they do a lot of good things about how to do 301 redirects or interesting articles.

Social media. Forum or blog participation is one thing, but then Twitter, friends or Facebook or participation can be another great way to think about people killing time. If they spend 5 hours on Facebook, then maybe you should spend time on Facebook for some reason to let these people know that they can pay off a lot of things, not just links. Maybe you'll be at the meeting. I guarantee that if you are doing a conference introduction, this is a great way to get the links because people will live blogs, then they will link to your site, all these myriad things.

Good advice, I was using my photographer "Wujin before this" problem, get a blog and establish your authority. There's no excuse. These days the company is not allowed to a blog, most people will not have a blog because you haven't updated them all the time, if you like, you can use Tumblr or posterous where you don't keep the software, but it's really not hard to do. If you see an interesting picture or something like that you have in your blog post, you can get a lot of links very quickly.

More likely, you may use your blog to build your own. This is your online business card, your profile, and you can use the item to how it is on the Internet. So as long as the building is a good article for a resource. Another example is how to get to and tutorials. I recently, some time ago, you have to figure out how to change the default printer in Firefox on Linux, and when I do, I say: "Well, I'll write these steps down so I can remember, but more importantly, so other people do the search and it can remember it." “。 Even if you don't get the contact ton of the post, sometimes you don't need a link ton. Sometimes the content of the long tail is enough for other people who are going to find you, even if you only have two or three links to the search. Therefore, it is not always connected to its own resources, no one else in the world.

Another good suggestion. Strive to ensure that your site has a good structure for the site. How many people would you like to be surprised to handle "can crawl my site?", "Can my site be set to bookmark?" and "Google can get all the pages about my site?". You may think this sounds remedial, but you will be amazed at how much confusion until the site. So, you can easily link to your website, or individual blog posts like content on your site.

Some of the above measures to increase the effective outside the chain is that I do SEO over the years summed up the experience, not for every corporate website, and not just to build external links and ignore the authenticity of the content of the site, content is always the only factor to attract customers, the chain is to bring customers into the door, so to retain customers, The construction of the content is very important. Well, say so much, hope to do optimization friend to be helpful.

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