SEO experience tips and keyword selection principles

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In search practice, new problems emerge, resulting in new keyword selection principles and more experience techniques. Learn the key words analysis and processing of common knowledge, also will deepen our understanding of the search engine, can let us from the search engine to obtain more traffic, so as to bring more orders.

Master Keyword Selection principle: The quality of search results, and keyword selection is very close. From the following points to consider the selection of appropriate keywords.

(1) accurate.

Accurate keyword presentation is an essential prerequisite for good search results. Improve the accuracy of keywords, need to pay attention to two aspects: first, to avoid typos. The second is to avoid ambiguous words and words. For simple, popular, easy to create ambiguity in the keyword, should be taken to add some restrictive modifiers, the search purposes to describe a complete point. For example, "Apple" rewritten as "fruit apple", search results will become more satisfied. In addition, the use of search syntax combination of keywords, can also effectively improve the search quality, such as "Dietary nutrition Science", the use of double quotes in English to make long keywords as an integral, can improve the accuracy of search results. Most of the search syntax is simple, and using a search engine takes a little time to understand its grammatical rules, which helps you find the information you need quickly and efficiently.

(2) Strive for brevity.

The current search engine's ability to deal with natural language is not very strong. Therefore, when submitting a search request, it is best for the user to refine his or her ideas into a simple query that is associated with the subject of the information content that they want to find. For example, the previous example "Students of the first-grade patriotic famous sayings," If the deletion does not affect the search results of the "junior students", discard redundant "about", remove the meaning of repeated "celebrity", refined into a concise "patriotic quotes." In this way, from the search intention, select and refine the subject information of the search word, form a clear and accurate concept, can avoid the retrieval of the word lengthy and cause the search failure.

(3) representative.

That is to say the key words to be the typical sign of things to be queried, time, people, places can generally become the key to increase the representativeness of the effective limiting factors. The most representative and indicative keywords are critical to improving search efficiency.

Learn some tips for keyword selection

(1) High frequency lexical.

A successful search often consists of several searches. Generally first use simple keywords for exploratory search, and then analysis, to see what is their own needs of information, pick out the high-frequency words, these high-frequency words with the original keyword design a better keyword expression search again, you can search for more satisfactory results.

(2) skillfully use "related search".

The so-called related search refers to and your search key words, synonymous or similar to a series of query words. These related query words are generally more commonly used, and are more likely to produce related results, sorted by search popularity below the search results page. If you are not satisfied with the search results by typing a keyword that is not appropriate, refer to "related search" to get some inspiration, or click on a "related search" item to get its results page.

(3) The flexible application of the search grammar.

The search syntax is fairly easy to learn compared to other computer languages. The flexible use of the search syntax in the keywords will greatly improve our search efficiency and search accuracy.

(4) Select keywords according to the characteristics of the Web page.

Many types of Web pages have a similar feature. For example, a novel Web page usually has a catalog page with a "Table of contents" of two characters on the page, when querying a novel, you can add the word "Table of contents" to the query keyword, as well as the software download page, usually there is a download link to the body of the Web page, and the word "download" will appear, if you want to download a software, add in the keyword " Download to improve the accuracy of your search results.

In short, the use of search engines, the choice of keywords is an accumulation of experience, through continuous practice, learn and habits to use a number of keywords, to develop a good and effective search habits, and pay attention to observation, summary, perfect, will make the search become accurate and efficient.

This is from the user's point of view to analyze how to choose keywords, we do in the site optimization rankings, the choice of keyword needs to be considered from the user's perspective, the above empirical analysis helps us how to choose the right keywords for the user.

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