SEO Experience: Use the history page to contribute traffic

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"Pass weights", this is the author just learn seo often hear a noun, at that time the author of SEO optimization to consult what is the transfer weight, the other side of the shuffle is not clear, just said that as long as the quality of the article or more outside the chain, you can transfer weight, but the author because of the talent is stupid So hear the fog do not know what to refer to, later in the actual work process, gradually found that the transfer of weight in one of the ways, that this way is relatively good, it is worth sharing with you, so the experience written out, hope can be a reference.

One, to meet the search requirements of the page can accumulate page weight

What is the search requirement? Simply to see if the page you are updating meets the actual needs of the search crowd, and if your page matches your search needs, you will be able to accumulate page weights.

(Figure 1)

As long as we make good use of Baidu statistics inside the data function, can bring us very good analysis results, for example, when we want to know the specific situation of their website page, as long as the landing Baidu statistics, and then click on the "visited page", and then click "IP Number", then you can appear in accordance with IP from more than a few page arrangement, This makes it easy to understand which pages can bring us IP traffic.

Figure 1 Here are two different links, are Amoy K net Information page, one is numbered 1288 page, the other is the page number 3230. These two pages are very representative, just to illustrate two different page situation, one is accumulated by the time of the high weight of one page, the other is the recent Hot Topic page, then we are according to the following two different types of pages for analysis and comparison.

1, the accumulation of time from the high weight of a single page

(Figure 2)

Number 1288 of the page, as the name implies is more than 3230 earlier pages, this is the author of the last May update of an article titled "The 2013KTV Song List of love songs Duet list", this page has been almost 20,000 times browsing, and the trend is more stable, not the type of ups and downs, Because traffic has been concentrated in some key long tail words, the IP is relatively stable every day.

(Figure 3)

As we can see from Figure 3, this 1288-page traffic is more from the "Love Song Duet List", "Love Song Duet List 2013" and "2013 Love songs Duet List", which is the accumulation of time from the old pages of the greatest benefit-stability.

2. The weight page caused by hot Topic

In addition to the accumulation of time on the old page, we often mention a point is to grasp the hot change, this is because the hot spot despite the timeliness, but the flow is very significant, then the number 3230 page is a more representative of the hot page.

(Figure 4)

(Figure 5)

As we can see from Figure 4, although this page is not published for a very long time, but less than 10 days, but it has accumulated more than 600 people read, to know that this hot-weight page, although the flow is considerable, but not concentrated in the one or two keywords, but from a lot of long tail words assembled from, We can see the change clearly from Figure 5.

Through the analysis of Figure 4 and Figure 5, we can understand a situation, that is, despite the hot end of the long tail keywords brought about by the flow is relatively fragmented, but still can make a page to enhance the weight.

3, as long as the search requirements can enhance the page weight

Number 1288 of the page because there is a long time, with Amoy k net weight gradually increase, the weight of this page also increased synchronously, so a leap Forward "Love song duet List", "Love Song Duet List 2013" and "2013 Love songs Duet list" These keywords home front. Because these keywords themselves every day a lot of people search, thus creating a smooth flow of the page contribution.

The page number 3230 is because there are recently more than 10 days to horse Spring Festival, so many companies at the end of the year when the total want to shout slogans auspicious, so detonated these about "horse slogans, slogans," The long tail keyword search spree. But this number 3230 page traffic is difficult to continue, estimated climax in the Spring Festival period even before opening dinner, but after that time search flow will gradually drop, finally this page will be attributed to insipid. But anyway, at least for the time being, this page fits the search requirements.

Through the above two different types of weight page analysis and comparison, we can draw a conclusion: as long as the matching search requirements can enhance the page weight.

Second, the use of weight pages to transfer page weight

Just contact SEO, the engineer responsible for SEO optimization told me that the inside page is unable to transfer weight, need two domain name or level two directory can pass weight. However, the author in the actual work process, but found that the inner page is not unable to transfer weight, but the effect of the transfer of the weight of the page is not a level two directory or two domain name so fast and significant.

1, high weight within the page ranking can exceed ordinary level two domain name (directory)

I believe many friends have tried to use the way to update the article to let the level two domain name (directory) to a certain keyword home or even the first name. Admittedly, this is a very good means, it is this way is feasible, resulting in many sites using pseudo original way to heap articles grab rankings. However, we also found that sometimes no matter how the pile of articles, there is always a site within the page ranking than their own level two domain name (directory) good.

This is because the site page regardless of the previous or now, there are a large number of IP to browse it, in such a cumulative, your two-level domain name (directory) ranking in a short period of time to surpass it is quite difficult. Although the two-level domain name (directory) is higher than the weight of a single page, but this gap compared with human tolerance is not comparable.

Therefore, in the case of high weight in the page, we can use this page to transfer weight, the principle is to increase the number of visitors to stay time, reduce their bounce rate. So to achieve, it is necessary to increase the article's inner chain, so that viewers can be extended reading.

There are many ways to increase the chain, if we really do not have time to update too many stations in the article, you can use tags tags to solve some of the problems in the chain, specific practices can refer to the author of the "Site SEO experience to share: Smart Use tags tag optimization station." Of course, if possible, we'd better fit the high weight page for deep inner chain optimization.

2, according to the high weight of internal page requirements set within the chain optimization page

If the page number 1288, every day for Amoy K network contribution up to 70, 80 IP, if we watched these IP came in soon left, then it will be a very regrettable thing.

At the beginning of this page, because the author does not pay much attention to it, and even the overall rate of the site jumped a lot, because a lot of IP is after reading the page content to leave, at that time the page jumped out rate is 100%, so the impression of the search engine is not very good.

In order to solve the problem of the bounce rate, the author based on the page content of this page produced the relevant song article page, and then the way of the link to the article page, as shown in Figure 6, jump rate from 100% immediately down to 78%, such as Figure 7.

(Figure 6)

(Figure 7)

From Figure 7 we can see that the number 1288 page comes with 96 IP, the downstream contribution of 26 IP, that is, because the song article page for the chain, so that some IP after reading the number 1288 page, with interest to continue the deep browsing, at this time, not only the average length of stay to increase, And the jump rate is also lower, for search engines than the previous jump rate of 100% better.

This is the High Weight page Transfer page Weight method, the use of the chain of the way to let the browser deep browsing, not only can enhance the search engine on the weight of the page trust, but also can let other articles page share traffic, such results on the site as a whole is beneficial to the harmless.

3, enrich the old page content to promote the weight of the new page

As many industries are still existing with the old with new habits, for search engines, there is a certain history of the old page is indeed the weight will be relatively high, after all, the higher the age domain name, the search engine has given weight will be promoted.

So, how to keep the old page forever young, and let the new page inherit the weight given by the old page? After all, as long as the old page has a certain amount of browsing, then we can not modify the TDK on the basis of the content of the old page to supplement and expand, so that the original is not a plump figure can be exquisite, add verve.

For example, originally only a single page content of the old page, if we want to expand it, then can increase the inner chain, but also can change it as a list page, as long as we know their purpose is to allow the flow of old pages can flow to the station in all directions, Then we can play the creative to maximize the internal optimization.

Third, write in the last words

In fact, whether it is out of the chain or update the article, the purpose is to attract traffic, only when the new IP flow into our website, can bring the weight of the site to promote. Relevance is the problem we have been emphasizing so far, why is it that the release of the chain should be relevant?

It is because if you send out the chain of entertainment to the business forum, how much useful traffic can bring? Why do we always say in the high weight platform to release the chain effect better? This is because in a lot of people's website, there will always be some people because of curiosity to click on your outside chain, so that can bring traffic.

In other words, you release the outside chain is not the more the better, but can bring the flow of the outside chain is a good outside the chain. Therefore, when we have been worrying about where our outer chain resources come from, we can calm down to understand their own website platform, to see which old pages already have a very good weight, can attract traffic, then please put it through the context, as long as you can put these high weights inside the page to get through words, Then want to get the weight of the site to upgrade will be within reach.

The author of this article Ilovegoktv, reproduced please indicate the source, thank you for your support.