SEO expert Shangpeng: Talking about SEO operation ideas and skills

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recent consecutive continuous launch of the actual nature of the site operations related lectures, access to the vast number of webmaster friends alike, in order to let more webmaster further to the SEO has a clearer understanding, we are fortunate to invite well-known SEO experts Xiaofeng (Shangpeng) In this month 9th 16:00 officially began its carefully prepared SEO topic lectures, his personal SEO official site: http://www.xa-seo.com.cn/blog/, is currently the most well-known SEO blog, I believe this lecture will let the participation of the 500 stationmaster harvest quite abundant, benefit.

The text of this lecture live post address: http://www.53w.net/space.php?uid=1&do=blog&id=10969

The following is a transcript of this lecture:

Analyze the three requirements of SEO keywords

Xiaofeng first pointed out: as SEO personnel awareness is very important. Frankly speaking is our way of thinking can keep up with the market demand. We are all very clear about SEO. Must find on the right, that is, our key words, the key words directly determine the effect of our SEO, the site to bring the specific flow, then analysis of keywords, we have to consider a number of factors.

First, we have to consider what kind of words will be a lot of search, this should be combined with our specific situation, as well as the site to face the crowd.

Secondly, what kind of water products can our technology achieve. For example, some generalized words, beauty, pictures and so on. We have to consider the actual operation of heavy technical content, it is true that these words can bring a lot of traffic and the crowd, but the first problem is we must be able to do the search engine homepage

Third, consider the relevance of keywords with the site, this is directly related to the number of our site profitability and profitability.

The above three points is the key word selection. Need to be used in conjunction with each other, complementary shortcomings. Such carefully selected keywords can become the site's target keyword, the process of selecting keywords, mostly involved in the actual problem, the technical content is not high, but this is still an important part of SEO indispensable.

Basics of SEO

Next Xiaofeng to introduce the basic knowledge of SEO: We began to consider the specific SEO. Here I need to say a bit, what is the correct understanding of SEO?

SEO refers to follow search engine search principle, the website structure, the website program code, the webpage language and the interactive diplomacy and so on the reasonable planning deployment, in order to improve the site in search engine search rankings performance, thereby increasing customer discovery and visit the possibility of a Web site process. Simply put, SEO is a Web site in Baidu, Google and Yahoo and other search engines to get a better ranking to win more potential customers a way of online marketing. SEO is not detrimental to the user experience under the premise of improving the site in search engine rankings, and ultimately enhance the site's image and overall marketing capabilities, and this is the SEO and the traditional ranking of the most significant difference between the software. Simple point of saying: SEO is not only a technology, or a thought, but also an art

We must have a correct understanding of SEO, so as to better implement SEO.

About SEO training focus and included points

He went on to say: I also take the SEO training, my emphasis and many SEO training focus is different. I focus on the quality of the site upgrade, in short is the site's program requirements, the content of the site requirements, the site's user experience, the conversion rate of the site! Instead of external links. The quality of a site a lot of factors, but its own quality for the site is more valuable, if the single reliance on external factors to improve the site quality and ranking, this is relatively empty, compared to null this is a saying: the hands of the gold than the copper.

Xiaofeng: A lot of stationmaster all ask such a word, why my website rank is unstable, why do I collect instability? From here we can very clearly see, rely on the site itself and external factors to improve the quality of the site after the difference. External factors say that the exact is the external connection. This uncertainty and transformation factors are too many, such as our external connection, perhaps part of the link is to come over the friendship, part of our blog, part of our forum, some others are reproduced, these links may disappear at any time, our ranking may be directly disappeared. So, we do SEO how to talk about long-term benefits, long-term interests? Relying on others as well as on their own, then their own strength is weak. So what should we pay more attention to? The important thing is that I mentioned earlier the website program (the site's architecture site channel), the content of the site, the user's experience and the conversion of the site. Now a lot of seoer say. In fact, dynamic and static like the template station and do their own station. This is actually a superficial phenomenon, because SEO depends on more factors, these factors can not play a decisive factor, so there is such a conclusion. But if our technology can be achieved, we do not do it? So our starting point is at least higher than other people's site.

Site experience Sharing

Then he cites examples: We look at the site's collection. I remember before my piece was Admin5 reprinted, is a site for the importance of the article, but there are some people laugh at me, you are not doing SEO, go home to continue to review SEO and other languages. They do not pay attention to the site and the role of the collection of speed. Www.xa-seo.com.cn This is my company's small site, we are in fact SEO, website optimization, site rankings and many other words just in the search engine's 2nd 3 pages, but I dare say more than 90% of the SEO site traffic certainly not my big. This site is not relying on these keywords to traffic, but rely on a lot of articles in the station. For example: http://www.xa-seo.com.cn/html/announce/1231309222.html This article, is about the 09 Spring Festival holiday article. Now through statistical tools to see the flow of daily traffic around 40 IP. Then we can casually calculate, a site there are how many articles, can bring how much traffic? This is the benefit of the collection of speed. The same site, I have the advantage of this site is to be able to quickly included, and have a good ranking. This is actually what we do SEO most seek the final result. Any article posted on the site can exactly bring us what we need. Content is not only to increase the role of the site weight, but also directly bring some unexpected benefits.

Xiaofeng: So let's take a look at the Web site's included functions.

The website collects the quantity to be able to judge the content optimization effect

The website collects the quantity to be able to improve the website to the search engine friendly degree

Site collection can enhance the weight of the site

Changes in site content can predict some changes in the site in the future

The speed of Web site included the progress of keyword ranking

The direct traffic of the website

Unexpected harvest of the website

These are not we do SEO want to get the effect? So do SEO, the site is included in the link we must pay attention to.

Xiaofeng: Then I have a brief introduction to the technical aspects of SEO. SEO Implementation Links: Select keywords-Framework site-site included-site content operations-External connection operations-key maintenance. Select keywords, the importance of the site included I have said. Let's look at the architecture Web site, which is just one point: the reason why our technology can not be implemented. We all know that the SEO can not be separated from the connection inside and subdivided into the site's internal and external connections. The structure of the site is actually to optimize the site's internal connection, must be clear to the search engine some concepts and a trace of information natural search engine can guide our website focus there, so as to have the direction of the purpose of the crawl.

Of course, the most important thing here is the internal connectivity of the site, mentioned this degree I by the way we need to grasp things.

Black Hat white hat distinguishes the biggest aspect, is the website optimization degree. More is cheating, less ranked bad.

SEO needs a lot of practice

Xiaofeng: Why say SEO need to practice, a lot of practice, the problem is here, we need to practice in person, a type of station has a degree, many we imitate others to do or direct cloning to do the station, why not as others. The reason is also here. So this degree is very important, but also very difficult to grasp and judge! Then let's look at how we go about the interior of the site, and go to highlight those within the site that make our focus.

To give a simple example: one article release system our focus is on the article's classification node. An international news classification, it is best to do the ranking of the page is not a specific article page under this category, but a list of the page of this article, this is a node; just now when it comes to highlighting the importance of this node, internal connection points are key. If we point a lot of connections to our detailed news page, there's a problem. Why does a news page have so many points? It is an artificial or a true article that needs to be judged.

But if most of our points point to the category that this article belongs to, there is no such thing as saying, because he is a node of ours.

This is also a lot of people do SEO reasons to do the home page rather than do the child pages of the reasons, that is, many of the child pages do SEO difficult to home reasons, a large number of child page connection point, whether the internal connection point or external connection point, the volume is too large may directly lead to this page by K, of course, this is Google's situation, If it is Baidu, then may want to consider the site security factors, may be the whole station K or down right. In my operation of a large number of sites, many customers want a keyword directly corresponding to the relevant page. It is really easy for users to improve the site's user experience, but there have been problems in previous operations. This page is sometimes free. The reason is that the degree of control is not good. Easy to make the search engine think is cheating. It's a simple principle, whether it's an internal point or an external connection. This can be seen as a way of voting. We have been focusing on external voting, and why the internal vote is not as important. And now the search engine is more inclined to the interior. Previously, the external connection to my stroke text text connection is Xiaofeng, the contents of the station present I am Shangpeng; The search engine thinks I'm xiaofeng. However, now the external connection to my stroke text text connection is Xiaofeng, the contents of the station present I am Shangpeng; The search engine thinks I'm Shangpeng. If Xiaofeng and Shangpeng are one person, that's okay. If not a person, but eight pole cannot be together (that is, no correlation), then the site is cheating.

These, I did not involve the specific operation of SEO technology, I hope to give you more is a kind of thinking. And our SEO technology is for these ideas is service.

Specific technical explanations, more is the design to the program detailed operation, the content of the specific preparation, I would like in the next SEO Open class or SEO training can have more detailed explanation and answer.

Exciting interactive links

Q: 1, the Channel page keyword ranking can be ranked on the top of the list of keywords? 2, a word to summarize the biggest difference between Baidu optimization and Google optimization

A: The channel page is actually quite good operation, because: 1. High correlation. 2. Better quality.

The biggest difference between Baidu and Google is the use of external resources

Q: Teach people to fish as a way to teach, your SEO training will not be the latest technology professors. Or is it a way of teaching ideas?

Answer: SEO Training technology + ideas. This old K and I talked a lot about my training seo things.

Q: How to increase the weight of the site?

A: The collection and collection speed is to improve the weight of the site testing standards, of course, Google's words there are PR, site does not have to do the home page more work. First to detect the site has no cheating suspicion. This includes domain name processing, servers, content, external connections, and second, dealing with these issues.

Q: When are the crawl cycles of the major search engines?

A: Search engine crawl Cycle this and the quality of the site is related. Baidu Update frequency frequently. Google generally concentrates on 3-9 o ' hours in the morning.

Q: Will the window play a role in weight?

Answer: The impact of the window is relatively large. Especially when there's a lot of time

Q: What is the weight of the external connection?

Answer the external connection (weight with digital description, do not misinterpret 10 maximum)

1 is similar site weight 10 2 is the other site weight 10 1 better than 2

3 is similar station weight 6 4 is other site weight 8 34 almost

5 Similar station weights 2 6 other sites weight 6

6 Better than 5

In addition to share detection site SEO site http://www.ranknow.cn/

Training requirements for Xiaofeng

Special Bulletin: About Mr. Shangpeng SEO Training related to the introduction, training must first have the basis of programming (except the owner of the boss.) Train of thought! The number of training is limited to 6 persons. Because voice software 30 people online but to ensure quality. There is more people have no time to answer the question. Theoretical training is 20 hours. After the completion of life guidance. Training costs 3000 Yuan one-time seminar group can enjoy 80 percent discount, the opportunity is rare oh, no Hui root he does not accept.

Finally summed up: This lecture proved that SEO experts really well-deserved reputation, no wonder there are so many disciples involved in training, wonderful and clear lecture Group of 500 webmaster is still not done, due to the time relationship only share the SEO operation of the way of thinking, The actual combat technology also needs to have time to share, but has made the presence of the webmaster are very satisfied. We also hope that the webmaster can provide such a wonderful opportunity to learn next period we invited the well-known it famous shark and Ming to tell us how to become a well-known blog and through the blog to promote, the absolute classics should not miss the interested stationmaster may participate in the interaction, but if is sends the ad to be free, thanked your support next period to see. At present, the lecture group is almost full, group number is: 47065533, we will provide a permanent free public service, but the long-term do not speak of the members are T.

Special Acknowledgement: This lecture obtains the Chinese stationmaster station, webmaster Network, laggards, grassroots network, Chinese webmaster, China Construction Station, webmaster China, web Development Network, Fast Code network, I pull a number of well-known webmaster media support, this lecture will be in the above-mentioned webmaster media in the same period, this express special thanks.