SEO expert Tong About website optimization problem

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This interview guest is SEO expert tong teacher.

Interviewer: A drop of water

Interview Person: SEO expert tong Teacher

Guest Introduction:

China network planning First person, the actual combat network marketing experts, Tong Wang Technology president, on E-commerce, Network marketing, website operation, profit model, SEO, personal website and other fields have a deeper research. Mr. Tong is one of the first people to study search engine optimization (SEO), since 2003, he has simplified the complex SEO technology, and published a series of SEO research articles in plain language, this series of research articles was widely disseminated, the same year, Mr. Tong founded China's largest SEO research community: The Search engine Optimization Ranking Research association: http://www.seo.org.cn/This series of actions has greatly promoted the development of China's SEO industry.

2003, Mr. Tong founded the first domestic network planning company, before and after for more than 200 Web site successful search engine optimization and network marketing planning and training services, including: Tencent, Shanda, it World, CHE168, fine Learning Network, Tsinghua Online, China trademark online, China Venture Investment network, World tourism, solve the net, on the elephant Net, 103.net, City Tong, John Sound Network, treat 800, Sadie Nets, Yutong group, Fujian Hui Chang, a new starting point.

March 2005, Mr. Tong published the First SEO monograph "The Secret of search engine rankings"

Tong Works: "Search engine ranking Secret Jijigou", "website Operation Research", "overseas promotion secret Jijigou", "Search engine marketing"

A drop of water: first of all thank Tong Teacher visit the Webmaster interview! Below please tell me how personal webmaster should do website promotion?

Tong: Personal webmaster do website promotion several methods:

1, SEO: Search engine optimization, the lowest cost, can bring the largest flow

2, forum Post: to the relevant major forums to promote

3, Exchange Links: and other sites for Friendship Link exchange, the more the better

4, QQ group promotion: Set up a series of QQ group, but also add a number of QQ group, through the QQ group to promote

5, Word-of-mouth Promotion: The key is to do the content of the site, so that users to help promote themselves, so that people will be more and more.

6, Electronic Magazine: weekly to the website users to send electronic magazine, improve the viscosity of the site.

A drop of water: Website promotion need to pay attention to what content? to personal webmaster some suggestions!

Tong: The method does not need many, the key wants the detail to be good, the perseverance does. The website content is king, the website viscosity is more important than the promotion, therefore must work the content.

A drop of water: SEO Some introductory lessons should be what?

Tong：

1, Web page production and modification

2, the impact of the ranking of the eight factors are: server factors, content factors, title and meta design, Web page layout design, url design, site internal link structure, keyword density and layout, reverse link.

A drop of water: Many webmasters are not familiar with SEO, and some even do not know what SEO is, you think they should do?

Tong: SEO is in accordance with the standards of search engines, the site to create a consistent search engine like the optimization of the site, so that users like the basis, but also easy to get a higher score in search engines, thus free in the major search engines to get a better ranking. So the core of SEO is to build excellent site, not to find search engine loopholes cheat. This premise must be understood.

At the same time, SEO is very easy to learn, as long as can be serious, careful, patient, even if no web site production basis, can be quickly learned.

A drop of water: The network of SEO tutorials a lot, how do you think the individual station should have a choice to read and learn?

Tong: 1, practice. See more, also not in person to practice, in the process of practice, you can know those useful, those useless, so as to sum up the most effective. Instead of being looked at in the Web tutorial.

2, more exchanges. Many and other webmaster and do SEO exchange learning, because do not only rely on SEO site optimization, more rely on everyone to help each other, such as friendship Link exchange.

A drop of water: what factors affect SEO?

Tong: The most important factors that affect SEO are:

Server factors, content factors, title and meta design, Web page layout design, url design, site internal link architecture, keywords density and layout, reverse link. Web page production and modification will also affect the SEO.

A drop of water: webmaster How to do will help improve search engine rankings?

Tong: The first step: keyword selection

The keyword choice is wrong, the work behind does is equal to zero, so the website optimizes before, must lock own website keyword first. The title operation steps are as follows:

1. List basic words

2, use keyword analysis tools to find more keywords and hot keywords.

Baidu Index

http://index.baidu.com/

English keywords Tool

Https://adwords.google.com/select/KeywordToolExternal

Target keywords into a document, for large Web sites, the main to do is to classify the keywords of the site.

Step Two: Perfect website structure

Optimize the site's hyperlink structure, the main need to do the following:

1, url optimization: The URL of the site to optimize the high weight of the URL

2, RELATED links: Do a good job in the site links between various types of pages, this article is very important, this is done, you can use the site's internal links, for the key keyword pages to establish a number of reverse links.

Here's a special emphasis: backlinks are between Web pages and Web pages, not between websites and websites. Therefore, the links between the internal pages of the site, but also reciprocal links to the ranking is also helpful.

Step three: Website content strategy

1, enrich the content of the website:

To enrich the content of the site, which is very important, the richer the content of the site, indicating that your website more professional, users like, search engines also like.

2, add some original content:

Because the collection system makes the Trash station become the production trash station, therefore completely does not have the original content the website, although the content is rich, the search engine also does not like very much. So a website, try to have a part of original content.

Fourth step: Optimization and Perfection of Web page details

1, title and Meta tag optimization:

According to the standard of SEO, all the title and meta tags of the website are optimized and perfected to reach a reasonable state.

Remember: never blindly piling up keywords in title, which is the error most people often turn. A real SEO very reasonable site, is a can not see a deliberately optimized traces of the site.

2, the layout of the Web page layout:

Mainly reasonable use of H1, fervent, alt and other tags, in the Web page to highlight the core keywords.

Remember: Do not put all the pages of the pictures are added alt annotation, just want to be the most important picture, as the product picture, the character picture plus a reasonable description on OK.

Fifth Step: Site Map production and submission

This step I have written before a detailed tutorial, you can go to the following website to learn.

Http://www.tongwang.cn/2007/09/07/20070907-04341-1.shtml

Step Sixth: Develop a plan to increase the reverse link

The previous work has been done, the most important thing is to make a reasonable increase in the reverse link plan, and then select several reasonable means to increase the reverse link, and then according to the plan need to gradually do, to get a good ranking is only a matter of time.

Remember: not a short period of time quickly add a lot of high-quality backlinks, such as a short two or three days, add hundreds of PR value is more than 4 of the link, so you are dangerous. Easy to be google as a purchase link, and then be punished.

If you want to better study, you can participate in our SEO training, url: www.seo.net.cn

A drop of water: Thank Tong Teacher and the portal webmaster friends to share so much valuable experience, thank you!

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