SEO Export Chain link strategy

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Link policies, including internal link policies, external link extension policies and export link policies. For example, what kind of site should we link to? If we link to an ordinary or bad website, this is to reduce the authority of their own site.

In deciding to export a link at the same time, we need to ask ourselves, in the eyes of users linked to the site can add luster to the site, enhance the value of the site. Or dispensable, it doesn't matter. Some SEO point of view is that the home as much as possible to maintain a small number of export links, which can reduce the site by search engines to reduce the authority of the opportunity. But this statement is meaningless to many websites. Very good sites can have very few export links---depending on your site type. But we do want to avoid a site full of links, so that you have a lot of links to the home page but only attract a few links back to your site. If you have a lot of links to a very low quality website and a lot of links to the core sites, you might be the source of the link. Because they attract fewer links from the core Web site.

How do you export a linked policy?

This starting point, and we are doing site content construction, the same. We should consider exporting the link based on the impact on the user, not on the search engine. Because you add a link to the site, you are the equivalent of introducing a site to the user. The site you are introducing must be worthy of user access. When we consider exporting a link from a site, here are some key issues:

1. Is the content of the website really reliable and valuable?

This site is not the first liar site, as for the site there is no high search engine rankings is irrelevant. A website has been respected by search engines is a good thing, as long as it can continue to get the attention of search engines. In some small unknown but content very good site, this type of site, we do not fear to introduce these sites. A good site, the PR value will be promoted sooner or later, the keyword ranking will also be promoted.

2. Is the content of this website closely related to the subject of your website?

Do not link to some irrelevant sites. Each link from its own site is part of the credibility, both for the user and for the search engine. To make sure that each link is a service to your users---each link is a highly relevant site to them. Relevance is the principle of high quality linking.

3. Is it a competitor's website?

Be very careful in this regard. When considering a two-way link, be sure that this is a more authoritative site in the industry, to enhance the weight of the site to each other. Otherwise, there is little reason to link to competitors. Even more to beware of some do two-way links, shortly after the unilateral without warning of the behavior of the link.

When you create a Web page that exports links, it is more appropriate to refer to these pages as "resources," because this is a better positioning of the user's needs and can help explain its value to the user.

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