SEO Five step of SEO and website design

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As an SEO personnel know that a good website design, whether for SEO or user experience, is necessary. Then I will briefly explain what kind of design to meet the SEO and user experience?

1, the website structure:

Clear Web site structure is not only conducive to the search engine crawl, but also to visitors to bring a lot of convenience. Most of the people engaged in the SEO work that the good site structure should be a tree structure (figure 1), such a Web site structure is not easy to let search engine spiders in your site lost, so that the crawl is not complete, missing the content of the site. On the other hand, in the Web page design to maintain the unity of the page structure, a sudden change in the page will disrupt the visitor's thinking, blocking the visitors to the content of the site absorption. It also increases the workload of search engine optimization and also affects the evaluation of optimization results.

2, the website directory:

The more directories the site has, the more comprehensive the search engine will be. If there are too many pages, they need to be organized to facilitate the crawling of spiders. The more directories that are mentioned here, the better it is not just to create some irrelevant garbage directories. As the site continues to grow, the content of the site will be more and more rich, so you need to classify the details of the directory. The level of the directory is best not more than 4 layers, the level is too deep, search engine in the crawl when it is easy to omit some pages.

3, Navigation Design:

The main function of site navigation is to guide users to easily access the content of the site. At the same time to search engines also have a lot of hints. Good site navigation to do to facilitate the user's understanding and use, so that users of the site to form the right sense of space and direction, no matter what page to the site, are very aware of their location, can find what they want. Generally speaking, to make a good site navigation needs to pay attention to a few points:

A, the main navigation eye-catching clear: mainly used in the first class directory, through their users and spiders can be in-depth access to all the important content of the site. Therefore, the main column must be placed in the first screen of the home page eye-catching position.

b, auxiliary navigation: Auxiliary navigation is also known as breadcrumbs path or level menu, reflected in the internal page "current position" hint (such as "Current position > Home > Skincare > Whitening > Body" For example: Http://www.baiduc.net This station to do good). The function of the auxiliary navigation is that no matter where the user is in the station, they will not get lost, especially when the site has more columns, the correct auxiliary navigation is especially important. It reflects the structure level of the website from another level, and it is an effective complement to global navigation. The location of auxiliary navigation should be in the global navigation, the text content above the transition space, the level of the relationship is correct, the user through the current page can return to the previous page, until the homepage, does not appear the lack of chain, the wrong chain.

C, the site all navigation should use plain text links, do not use pictures, Flash or Java code.

4, Page layout:

The site's interface layout is closely related to the content architecture of the site. Site interface layout should follow the user browsing habits and web site information planning, the content of a reasonable and orderly presentation in front of the user, so that important information placed on the page important plate to be reflected. According to the research of SEO professionals, most people involuntarily read Web pages in the form of "F" letters. Therefore, the design of the Web page should also follow the shape of the capital letter "F" to implement. At the same time, the Web site interface design should also consider browser compatibility, that is, to adapt to the majority of users browsing environment, so that they can be normal browsing.

A, home design: At present, the home design of domestic brand enterprises too much emphasis on "image display" and ignore the "information transfer" function, resulting in a large number of corporate Web site is full screen flash (for example: http://www.baiduc.net), the user quickly access to information caused by obstacles. Therefore, the homepage design of the website should deliver the brand image at the same time, let the first visit users in the first time to understand the content of the site, services and functions, at the same time, through the home page, to be able to quickly reach the target pages to find, so the home design needs to have some basic elements: corporate logo, information search box, global navigation bar, Product Categories catalog, dynamic news, referral information, site map and other basic elements.

B, List page design: A common list page includes a list of text-link types such as news, and a list of the product pages, and so on. Site Search Results page is also part of the list page. The feature of the list page is that the user's browsing in the list page is already fairly clear, with a focus on the optional information rich in a topic, which is the last bridge to the content page; Users scan the page, hoping to find the link target to enter the content page as soon as possible. Therefore, the list page should minimize interference information and highlight the link title of the content.

C, detailed content page design: Detailed content page should belong to the site's deepest page, such as the details of a piece of news or a single product details. Generally have more text. Form mainly divided into text typesetting and graphic mixed row. In the detailed content page, the user obtains the information the goal already is quite clear, at this time should not be in the page left or the front line of sight most concentrated place to appear the disturbing content, but should the interference content to the right or the bottom of the page position. At the same time, the details of the page because it is the ultimate site, a large number of users here to close the window to exit the site, it is necessary to provide the content of this page related to the topic of other content links, such as "related articles", "Hot article", "site recommended" and so on

5, Sitemap:

Site Map (sitemap) is the role of the deep links in the site to a flat page presented, so that users of the site's content and structure of the global rapid understanding. As with the supermarket map, let us have a preliminary understanding of the location of each store. A reasonable structure of the site map, not only allows visitors to the entire site structure content has a preliminary impression, but also the performance of search engine friendly. Good site map design is often a Web site topology to reflect the complex directory relationship, with dynamic, intuitive, flat, simple characteristics. More text links, no or less use of pictures to speed up the page loading speed. Site map to highlight the focus, as far as possible to give the backbone of the content and links. A page should not put too many links, the maximum number of links not more than 100.

This article is my original starting address A5. Welcome to reprint. Another I do a new station welcome everyone to shoot Bricks http://www.baiduc.net