SEO article writing skills and content optimization

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Effective writing of high-quality original articles, not only for users to browse and read, but also suitable for search engine spiders, so that these articles can improve their site search engine rankings, to do this requires a certain skill, and how to optimize will not be the search engine punishment is also critical.

Content is the basic website construction, but in the domestic Internet original content is very little, the basic is reproduced, collection, copy and paste, Xiamen seo in the industry, has always stressed the importance of original articles, and we are also trying to build original articles.

In addition to describing the part of the content, the text of the Web page can not directly to the search engine to play what role. But for the natural search engine rankings, and the most important part of the landing page---user conversion (pay rankings and natural search) is very important.

Target keywords The most prominent position is in the title of the page, but to get a very good search engine rankings, we still need to optimize the article, in the article in the text to optimize Kung fu. Search engine to judge the density and prominence of the keyword when the text of the page as a separate area, but in the text is not all words for the rankings are considered equal.

1. Title of the article.

In the body of the Web page, the keyword appears in the title of the article will be more than appear in other places to get higher weight. Because the visitor thinks the article title is more important than other text, the search engine thinks so. Although all the article titles are more important than the surrounding text, a

Tags are more effective than smaller article titles. Keywords appear in the title, is one of the most prominent places in the Web page.

2. The beginning of the text.

The keyword appears at the top of the page with better results than it appears behind it. Because most Web pages are outlining the central idea in the initial few keywords, the search engine gives more weight to these words when determining relevance, and the most prominent position in the keyword is the title tag of the text at the beginning of the page.

3. Keyword links.

Anchor text plays a role in the link weight, the content of the article appears to link to the relevant pages, to help their own site within the cross links, but also to help spiders follow the link to crawl other pages.

4. Text weight.

Bold and italic characters are prominent for visitors, and search engines therefore give them a degree of consideration.

5. Other factors.

The keywords found anywhere on the Web site have some value, but not the places listed above are more effective. This includes paragraph tags and many others, but search engines do not give them higher weights.

Write articles to control the occurrence frequency of good keywords, reasonable put a bold word, do a link, will avoid being search engine think is the keyword accumulation.

Article reproduced from: http://www.seo-xm.cn/seo/6891.html