SEO Copy and Training content planner

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Most Web sites need a lot of content planning results because of their characteristics, the big challenge is to understand how to increase their appropriate optimization content, which requires training content planning team.

Some people mentioned that the optimization of the content of the practice of planning as SEO copy, SEO copy is in fact a I do not pay more attention to the term. There are too many obscure ways in which you can make a detour.

Why? Because most people have preconceived notions about SEO, ignoring others, the more important goal is: Have a good user experience.

Giving up the user experience effort and getting more traffic is a bad trade-off. The result in the short term is a bit more traffic, and the end site will lack links, which may result in low site conversion rates. The result in the short term is a potential increase in your client, which in the long run hurts your business.

Can't you have your cake and eat it?

Overall, your content can serve these two goals. You can have effective results and better SEO results to help you achieve your goals in the right way (training your planner accordingly). The first step, believe that such as wordtracker and keyword discorvery keyword tool's effect is extraordinary, they can become your overall marketing results, not just SEO.

Back to the marketing days before the advent of the Internet, Marketing Manager marketing is the key to the lead with potential customers. Television, newspapers, and radio stations used to have millions of of viewers, readers and listeners, but a small number (less than millions) of potential customers. Once you become your user, your message must resonate with it.

Think about it, if we let the merchant use last year's keywords, they suddenly use similar products or services to study the wording of the potential customers, they will understand they want to use the REAL keyword.

They would turn and walk away, and then use television, newspapers and radio marketing to think about the visions that resonate in their minds. Of course.

Return to the present, or the future, you do not have to use an alternate. If you use content planning as an opportunity to communicate with your customers, use the keyword tools as a tool for improving communication, and you're on the road.

Training Content Planner

In order to get good content planning effect, it is useful to train authors how to use keyword tools. But doing so ensures that the trained authors look at these tools as a way to communicate with potential customers.

Do not instill in the author in the article from beginning to end the keyword will bring traffic to the site, will help business, these distorted the author's intention, is short-sighted behavior. The quality of works will be greatly reduced, will affect the site conversion rate and the site to attract the ability of the chain.

Instead, train them to use keyword tools in the author's perspective, rather than from an SEO expert or business perspective. Most writers are willing to write articles that communicate effectively with their readers, and keyword tools can help them.

Another concept that needs to be remembered by the authors is that they are writing business skills, not romantic drama novels, and should get straight to the point.

That is, the main key words should be placed in the title of the article. Repeat, this is the way to communicate effectively with the reader, because the reader first attention is the title, the title of the key words appear to prove they found the right place.

Finally, focus on the quality of content, keyword tools have played a role in this, which will increase the conversion rate of the site and improve the whole station outside the chain capacity. All of these "side effects" will enhance the SEO effect.

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