SEO Data Analysis Skills Four: Website traffic analysis

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Hello everyone, I am the Phantom of the Rain. For website data analysis, in addition to the above mentioned keyword ranking, content quality, chain quality of these three aspects, I believe that we are most concerned about the flow of the site, the site's traffic involved we need to pay attention to many aspects, through these different dimensions of the data analysis, the focus is to find the user's search needs, Then mining the value of these flows, and make full use of these value flows to enhance the transformation of the site, to achieve marketing purposes.

Generally speaking, we are more concerned about the traffic data of the website IP,PV keywords, the source of traffic, as well as user access to the site time and trajectory, but alone to analyze these cold data, perhaps we can only feel that they are a bunch of lifeless data, which is also a lot of friends think the data is very boring reason, But if we can find some behavioral trends of potential customers through these data, and adjust the internal and external of the site, this will help us to make the SEO decision well.

1, based on user behavior analysis

Data can always be used only as a guide, and Web traffic is a guide for us to analyze user behavior. From the user's needs analysis, maybe we can do some keyword ranking, but the effect is not control, so it is very passive, so I think the analysis of the Web site traffic is the most important thing is the combination of user behavior to judge.

Give a very simple example: User search keyword "beijing seo" to find our site, if the simple from the search habits of more is the industry webmaster learning experience, but also do not rule out a small number of potential customers will find our website, if it is potential customers, probably can be divided into two categories: first, Know some SEO knowledge of customers, he will look at the content of your site, see whether you are professional, and then look at your service projects; second, the basis of less SEO customers will understand your service more, for you said the technology may not be very interested. In addition, there are different keyword search into the site analysis, know SEO customers may choose "Beijing seo" Such a professional vocabulary search into our website, hoping to find the most professional technical personnel or companies, and not too understand SEO friends may choose "Optimization Company" "SEO Company" "Website Optimization" " Baidu keyword ranking "baidu snapshot ranking" and other words into the site.

Based on the user's behavior, you can make a preliminary judgment, although there may be errors, but relatively speaking, we will be better choice of keywords.

2, Flow source analysis

Flow of the most important point is to analyze the source, from the source to find our site traffic point of departure, and then targeted to make the SEO strategy adjustment, as mentioned in the user behavior analysis is one of the points, such as we do SEO hope that most of the flow from the free search engine traffic. In fact, you may also be concerned about the source of traffic, but perhaps a lot of friends are concerned about the source of the key words, but this is not enough, I think the source of traffic mainly has three aspects: keywords, visiting domain names, visiting areas and people.

A, Keywords: keywords are users through the search engine to a command, search results are a window. and analysis of keywords, is the combination of these instructions and Windows analysis, through analysis to know which instructions are user habits Search, show the window in which position will be more popular with users.

B, visiting domain name: As long as our promotion enough to force, the site's traffic will not be too low, and the flow of more than certainly have a different source domain name, some through Baidu, Google and other search engines to search for keywords, some through other sites linked to the Web site, some through the direct input, Make a statistical analysis of these, explore the potential of one of the pieces, perhaps our flow will improve a lot.

C, visiting areas and crowds: Many friends may not like to pay attention to this piece, in fact, it is necessary. For example, we are in Beijing to do SEO services, then the IP from the quality will appear higher, if we can guarantee the IP of Beijing more, then your promotion to do very well. Analysis of the crowd is also to start with our positioning, such as we sell shoes, mainly for the likes of basketball shoes of this category, then they must come from young friends or love basketball friends, and the proportion of men and women is certainly very different.

For traffic analysis, there are a lot of details to be noted, such as the Click Flow Analysis, which sections of the page to make users like to click, which sections of the user clicks the highest, we can for these sections to provide users with their most interesting information. Also has the website the bounce rate, stays and so on many aspects data analysis, everybody may communicate with me more, my qq:578785411

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