SEO data How to standardize collection and collation?

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In this day when everyone shouts "The Big Data Age", the data seems to have been mentioned at an unprecedented altitude. Whether it is a personal webmaster or large and medium-sized companies, or large multinational groups, whether online marketing or offline marketing are aware of the importance of data, usually with data to speak. However, according to the niche, in many small and medium-sized companies and personal webmaster, the data to pay more attention, but the use of inadequate. First of all, the paper in front of the data master, are a little superfluous, are the pediatric to swim, so please master not to delay your time.

Many people are not sure what kind of data they need to collect, some do not know what channel to collect data from, and most of them do not know how to analyze the collected data, and then it is not clear how to use the data. So, a lot of data is just a number, can not transform and serve the interests of the company, became a gorgeous furnishings or chicken ribs.

Let's say three types of data are made into a device type:

1, attention to data but do not know how to collect, this is the "data" type. The data in a vague understanding of the state, because of life in this era of information explosion, the importance of all kinds of preaching data, naturally also pay attention to the data, know that companies and enterprises to work and plan rely on data to support. But because there is no professional relevant data personnel, their own company (or personal webmaster) should do what data, through what channels to collect and collate, is a smattering. Finally, it may be through brainstorming and the so-called tutorials on the web to Bishi, together with consulting peers, a patchwork of data, such data is really just a display.

2, understand the required data but the source is not standardized, this is the "false data" type. The log is known to know more, because in the Internet or the company for many years, for their own reasons and purposes probably know what data to need. But also because there is no professional relevant data personnel, the source of data and production is not standardized, data acquisition may be error. Therefore, these data may be distorted, the use of value naturally is not very large. In fact, this kind of data is more than the first category of equipment.

3, will do the data but will not interpret analysis, this is the "base data" type. Have a clear understanding of the data, and have accurate data sources and more specific data requirements, but it is equal to the Baoshan and empty back, sitting on the gold mine will not be used, it is not to bring the real money to the gold and silver data to the cheap? Simply collect and organize the data into a visual statement, But that's just what the data can say.

What is the meaning behind the data, how to interpret data to create value for companies and individuals, how to use data to circumvent possible risks, and how to use data analysis problems? These are the real values of the data.

Said a little more, in fact, the niche today is mainly about network marketing in the Web site SEO data collection and analysis. SEM and other media marketing basically have more mature data collation and analysis mode, the niche will no longer oneself repeat. The following is only a more popular data model.

1. What data to do. The data about SEO should need three aspects:

① itself and competitors outside the site can be statistical query data: This part of the data can be obtained through the external Webmaster Tools comprehensive query. Mainly including but not limited to:

Website URL, snapshot date, domain name age, site response time, with the IP site, PR value, Baidu weight, the search engine collection, the number of search engine chain, 24-hour Baidu included, Baidu rank nouns, expected Baidu flow, the number of chain, title, meta tags, server information. This data, in addition to the home page, can be used to query the data in the pages.

The relevant data can be made into Excel forms for regular inquiries, can be in accordance with the actual needs of the relevant data query.

The query cycle can be daily, weekly, or monthly, depending on the actual needs and circumstances.

② Website Traffic statistic data

At present, most of the company and webmaster Web site traffic are using the flow statistics tools, greatly facilitate the SEO related personnel to collate data work. At present, the more professional data statistics tools have CNZZ, 51la and Baidu statistics. In terms of professionalism, CNZZ is relatively good, on the accuracy and sensitivity of Baidu traffic, the niche that Baidu statistics are good. The flow data mainly includes but not limited to:

IP, PV, independent visitors, per capita browsing, average length of visit, Bounce rate, visited page and domain name, source, search engine ratio, search keywords, visitor details, time analysis

It is also recommended that Excel forms be made available for regular inquiries and to increase or decrease the relevant data according to actual requirements.

The query cycle can be daily, weekly, or monthly, depending on the actual needs and circumstances.

③ can monitor keyword data

Keyword monitoring is relatively simple, there is nothing to say, just recommend the keyword Classification monitoring summary. Mainly include but not limited to:

Main words, major long tail words, important flow words, brand words

It is also recommended that Excel forms be made available for regular inquiries and to increase or decrease the relevant data according to actual requirements.

The query cycle can be daily, weekly, or monthly, depending on the actual needs and circumstances.

2. What channels to collect data

The Internet age is also a tool to replace the era of artificial, with tools to do things fast and convenient, le.

① itself and the competitor Web site can be statistical query data. Since the external can be queried, the general webmaster tools can go to the query, the niche prefers to have love station and webmaster home These two online inquiry site. In particular, webmaster home in the data is more professional.

② website Traffic statistic data. The function of the flow statistic tool is already rich, and the mainstream cnzz, 51la and so on all have the data downloading function.

③ can monitor keyword data. If this is a personal webmaster keyword amount is small, then manually in search engines and background traffic statistics to a little verification of the query more accurate. If the Bulk keyword query, it is best to use tools to query, but the current keyword ranking software in the bulk of the query in general will appear errors, if the company has the ability to develop or write their own program software such functions.

Remark: Niche above site SEO data collection and collation process for the majority of small and medium-sized companies and personal webmaster, and due to limited energy, the introduction of the content is relatively simple, I hope to forgive. On the collection and collation of the SEO data analysis due to limited space, the niche had to write an article to introduce. Source: North Drift Scholar Blog http://www.361blog.com/seo/417.html