SEO Word from the English Search Engine optimization (search engine optimization) of the first letter, for recent years more popular network http://www.aliyun.com/zixun/aggregation/8118.html " > Marketing methods, the main purpose is to increase the exposure of specific keywords to increase the visibility of the site, thereby increasing sales opportunities. And the site of the SEO refers to the search engine to make the site content is easier to be obtained by the search engine and accept, the search engine received the information on the site after the comparison and operation of the higher weight of the site on the network other users in the search will be preferred to see the location, It also encourages searchers to get the right and helpful information.
SEO's main work is by understanding how various search engines crawl Internet pages, how to index and how to determine their ranking of a particular keyword search results, and other technologies to optimize the Web page, so that it can improve search engine rankings, so as to improve the number of site visits, The technology that ultimately promotes the site's ability to sell or advertise.
Search engine optimization is such a technology, that is, follow the search engine science and comprehensive theoretical mechanism, the site structure, Web language and the interactive diplomatic strategy between the site planning and deployment to explore the greatest potential of the site to make it in the search engine has a strong natural ranking competitive advantage, In order to promote the enterprise online sales and strengthen network brand play a role.
SEO position recently very fire, I believe that many seoer have received a large number of headhunting telephone, but also to interview a lot. I have also written about SEO skills and SEO career development of some articles. Can be strange, this market is still a large number of not meet, from point Stone forum SEO talent Market can be clearly seen, people are hiring are again and again two or three post, look carefully, will find that these companies do not find the people want.
SEO This industry is still very young, from a lot of headhunting phone can be clearly found that they are also very difficult to find the right person, one is not aware of the job SEO, the second is the skills required for the job is not understood, but to remove these reasons, will find a lot of SEO may have the ability, Because the interview was not the interviewer's fancy, lost his chance, this is a bit not to come.
Share some of my experience here and get some advice, perhaps for some people, you can probably look at.
In general, there are several backgrounds of companies: an entrepreneurial company, or small companies, such recruitment is mainly keywords or small projects, the interviewer is usually boss and the head of the technology, belong to the market company is his. Then their problem is generally to say:
1, you have done what hot words, you have no relevant cases?
2, how do you usually do external links? How do you make hot words?
In fact, this belongs to two difficult problems, because the interview friend if the answer is true, then if the use of black hat, maybe others learn to go, if not truthfully answer, opportunity may not have. My advice is: Instead, ask the other person what words you need, analyze your competitors, explain the top reasons, and it may also avoid embarrassment, show your analytical skills, and provide the basis for your boss's decision. But in general, this kind of company besides the boss know SEO, seoer survival period will not be too long, the reason is probably either you do bad enough, you can take orders, or you really do very bad, the boss let you fuck off. Of course, do remember, any SEO from the beginning of the cognition is from here, to the back will slowly understand what is the long-term SEO way.
Another category, is a slightly economic strength of the company, this time the interview you are either technical leader, or market leader, there will be two different directions, technical leader may ask you some even you are crazy, such as: Java you will? How much do you do with MySQL? SEO knowledge of what procedures are required. This time the interview friend may be a big head, usually very little contact, how to do? No problem, my suggestion is to ask him first how to understand SEO? You can give him a little explanation under the formation of SEO, it is best to strive to do a good job in the computer to do the site their practice, if you can understand technology, that better, Through the phenomenon slowly into the background of technology, I believe your success is inevitable. There is a kind of market leader, generally one will ask how many cases you have done, how much traffic has been done, what time has been done, and so on. In fact, to understand, if the marketing department hires, then they may have the operation pressure, the recruit seoer to solve their flow problem when coming over, meets this kind of crowd, first you must ask oneself whether you have the ability to resist the big pressure, and has the analysis ability, this is you to enter this company inevitably to face the matter. Then I think the best way is to open his website, a point of analysis, indicating that these improvements will have results, this time will require the accumulation of ordinary people, find the corresponding examples to him. Just convince him that you are right, you may be more successful, of course, there will be performance appraisal, but this you are already a chest success.