SEO Supervisor How to make subordinates work more efficiently through reasonable management

Summary: Each SEO service company will have a leadership core, that is, the so-called SEO supervisor, a seoer in the company to do a long time, have experience, nature can also be promoted as a SEO supervisor. But SEO supervisor is not good to do, he is often the core of the whole SEO work,

Each SEO service company will have a leadership core, that is, the so-called SEO director, a seoer in the company to do a long time, have experience, nature can also be promoted as a SEO supervisor. But SEO supervisor and not good to do, he is often the whole SEO work is the core, the whole SEO work success or failure has a vital role.

SEO Supervisor's job is to co-ordinate the overall situation, leading each SEO subordinates to the orderly work, but how to let subordinates work more effective rate has been the problem of SEO executives, the author has been SEO director, on this issue has some understanding and research, Below the division to share the author is how to make these departments through reasonable management of the subordinate work more efficient bar.

First: Website editors

Site editors are mainly responsible for SEO site work, in today's "content is king" situation, the quality of Web site editors can often affect the entire site and even the ranking level, so, SEO supervisor for the site editor management is very important, I think, for the management of Web site editors, SEO supervisor should do some requirements:

(1) Training their writing skills. As a Web site editor, there is no certain ability to write is a waste, but in the SEO work, the light of the writing ability is absolutely not enough, the site editors should have SEO aspects of writing skills. SEO supervisor should not only sit in the office to drink tea, should be more to browse the site editor to write articles, analysis of their article layout, false original degree, through these indicators to observe their existing problems, and then in the meeting to propose and solve.

(2) Internal work requirements more detailed. If you only allow your site editors to write articles without taking into account other internal optimization details, then your supervisor is also a failure. Internal optimization details include: Inside chain Add, picture alt attribute add, key keyword plus rough float red etc. These details work all need SEO supervisor to urge the website editor to do, otherwise the internal optimization can not truly perfect.

Second: Outside the Chain Commissioner

Publish the chain and the site editor are the same important, especially the current Baidu algorithm, the chain of improper distribution is not only useless, but may cause K station or the right to reduce serious situation, so the management of the work of the outside chain Commissioner is quite necessary. Management outside the chain Commissioner, to make the chain Commissioner more efficient, SEO supervisor should do several things:

(1) A lot of outside the chain Commissioner to accumulate outside the chain of resources. Outside the chain of resources is too important, many outside the chain commissioner sent out chain even, do not consider whether the chain resources can be recycled, SEO supervisor should let the outside chain Commissioner to set up a special form, so that in the specified time to accumulate a certain amount of outside the chain of resources, adhere to, you will find as long as you want to send outside the chain, A lot of resources will be waiting for you.

(2) Urge them never to send out the chain of rubbish. Many outside the chain Commissioner because tired of work, may buy some mass software to send out the chain of junk, this is very dangerous, once this situation, SEO supervisor must immediately let the outside chain commissioner to stop this behavior.

Third: Data analyst

Unlike the outside chain specialist and the website editor, the data analyst's work may not have the direct function to the website ranking, but the data analysis in the SEO work is compared to be essential, the data analysis including the PV, the IP, the bounce rate, the page visit quantity and so on each day, wants to manage the data analysis the work, the SEO supervisor may do:

(1) Let the data analyst submit the data analysis report regularly. We do SEO every day must learn to analyze the site's data, so as to timely improve and improve the SEO strategy. SEO Supervisor should let data analyst to submit a data analysis report every week (indefinite), so that can see the SEO work in time need to improve the place.

(2) Develop the ability of data analyst to use tools. To analyze data, you have to use a variety of tools, and every tool can not be perfect, so, the ability to train data analysts to use a variety of tools is very important, which must use good Baidu statistics, all kinds of webmaster tools, Baidu Webmaster platform tools, so as to accurately and completely analyze the site's data.

The above three points is the author to do SEO director for three years summed up the experience, practice has proved that this can really make subordinates work more efficient, SEO work is required strategy, need to study, as a SEO supervisor, should not only pat the head, but should roots, and constantly cultivate their subordinates, Let SEO overall work become more efficient.