SEO Terminology Encyclopedia

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404

The error code that the Web server returns to the browser when the visited page does not exist, sometimes referred to as "404 pages (404 page)." Web site can be based on user access to page content to design "dynamic 404 Pages".

AdSense

Full name is "Google AdSense." It is a Google advertising in the form of text display. It can display ads based on the content of the Web page. Every time the netizen clicks the advertisement effectively, Google will pay the website owner a certain fee.

Administrator Words (Adult vocabulary)

Search engines will review and even filter out the dirty words (naughty words) according to the law. These words are included in the search engine's list of forbidden words (stop word list) and can be used to filter the content (such as pornography and profiteering content) to protect minors.

AdWords

The full name is "Google AdWords". It is Google's advertising release system (advertising program), such as Google search results on the right-hand side of the ads is AdWords ads, these ads are advertisers through the Adwrods release.

Algorithm (algorithm)

This refers to the search engine algorithm. Search engines can use this algorithm based on your search keywords to determine the order of the pages in the search results, which is to determine the page with the keyword most matching.

Anchor text (link anchor text)

The text you see on the Web page that contains hyperlinks. For example, the Web page has "where is the best net earning training?" Of course, grassroots net earn a forum! ”。 Here, "net earn training" and "grassroots net Earning forum" is "link anchor text", they all contain hyperlinks. For example, in HTML code:

Back Link/backlink (reverse link/chain)

A link to your site at another site is called a reverse link/chain, which can increase the weight of your links.

Click Through/click Thru (click action)

When the user clicks on the page, such as clicking on a hyperlink, a picture, a piece of advertising and so on. The website can record these "click behavior", especially the click behavior of the advertisement, can provide the reference data for the Advertiser or the website main advertisement strategy.

Click Tracking (click to follow)

The site uses a script or program to record the number of clicks on the ad and takes the user to the target page. In this process, you can record the number of clicks, location, time, IP, frequency, etc. Like Google AdSense can record the number of ads displayed, time, number of clicks, IP and other information.

Cloaking (eye-shading, perhaps directly in English is better)

For the same Web page, to the search engine spiders and ordinary users to send different content behavior. This is used to display the optimized page to the search engine. Search engines are quite opposed to this behavior, and will give a site with such behavior a fatal penalty-completely removed from the search results.

Comment Tag (Comment label)

HTML tag used to annotate HTML code, in the form of:

Copy Code

For example, you put "" on the Web page, netizens can not see. But search engines can see this line of comment code. So, sometimes seoer add some keywords to the "annotation tag" to enhance the keyword density, which is called "annotation garbage (comment spam)".

Conversion Rate (conversion rate)

The ratio of traffic to registration/sales. For example 10 IP among them have bought a product, then this conversion rate is 10%.

CPC

Costs per click, each hit fee. Internet users every time effective click ads, advertisers pay to the site owner a certain fee. Google AdSense is currently used in this way.

CPL

Costs per lead, each successful boot fee, that is, each time through a specific link, registration after successful payment of a common advertising mode. This is our usual title of the guide to registration, such as "Asian friends."

CPM

Costs per thousand, each thousand impressions cost (Roman number M equals 1000). The cost of each display 1000 times (impressions). The most scientific way to pay for online advertising is by how many people see your ads. The number of visitors per visit has become the practice of online advertising. CPM (thousand people cost) refers to the advertising process, to hear or see an advertisement of each person to share the average cost of advertising.

Crawler

According to the hyperlinks on the Web page to continuously access and include the content of the program, Chinese called "Reptile (Crawler)", "Robot (Robot)", "Spider (Spider)."

Cross Linking (cross link)

Links to multiple sites under the same owner to increase the weight or PR (Page Rank) of the links in these sites

CTR (click to show)

Click Through Rate (click Show Ratio), the number of times the ad was clicked compared to the number of times the ad was displayed on your site. Google AdSense Statistics results in this value.

Deep linking (deep link)

Links to pages that are not easily accessible from the homepage of the Web site.

Directory (directory)

A directory site is a Web site that categorizes a list of sites by title or category. Search engines will index sites indexed by directory sites.

Domain Name

A website address, such as daichanger.com

Doorways (Bridge page)

A page used to attract traffic from a search engine and move to another site or page. Although the doorway page is not exactly equivalent to the above cloak behavior, but the effect is the same, is to users and search engines to display different content.

DMOZ

An Open Directory site, dmoz.org. Currently the world's most authoritative open directory, this directory is free, but it is difficult to log in.

Dynamic content

Only when users access to generate Web pages, generally using PHP, ASP, JSP and other languages written, the main content of the Web page has a database.

Entry page (entry pages)

is generally the homepage of the website.

FFA

Free to all, a complimentary self-help link site.

FRAME (frame)

With frames, you can display multiple pages in a browser window at the same time. A page is set in each frame, and the pages in each frame are independent of each other.

Freshbot

This term is used to describe the Web sites that you visit every 24 or 72 hours to see if there are high quality new content and update frequent search engine bots (such as "Googlebot").

Googlebot (Google robot)

Google search engine Web content indexing robot.

Google bomb

Google bombs. Multiple webmasters are uniting to try to change Google's search results. George W. Bush's "Miserable failure", Steven Colbert's "greatest living Anglo" is a famous example of Google bombs.

HTTP 301

301 redirect can promote search engine optimization effect, from the point of search engine optimization, 301 redirect is the most feasible method of Web site redirection. When the site's domain name changes, the search engine will only index the new URL, but also the old address under the original external link to the new address, so that the site will not be ranked because of changes in the URL to receive the slightest impact. Similarly, when you use the 301 Permanent redirect command to point multiple domain names to the site's primary domain, there is no negative impact on the ranking of the site.

Spam

"Spam" is the abbreviation of the English Stupid person advertising method ("The Fool's advertising approach"), that is, by illegally collecting email lists, sending spam messages (Spam email), and vicious marketing. Its behavior violates the privacy, simultaneously occupies the massive bandwidth, causes the network to be congested, causes the mail server to shut down seriously.

SPIDER

Spider, also known as WebCrawler or robot, is a program that roams the Web document collection along a link. It typically resides on the server, using standard protocols such as HTTP to read the document, and then continues roaming with all of the URLs included in the document as a new starting point, until there are no new URLs to meet the criteria. The main function of WebCrawler is to automatically crawl Web documents from each Web site on the Internet and extract some information from the Web document to describe the Web document and provide raw data for the database server appended and updated to the search engine site, including the title, length, File creation time, the number of links in the HTML file, and so on.

SEO

SEO is the English search engine optimization abbreviation, which means that search engine optimization. and engaged in this work is search engine optimizer, search engine optimizer. They are based on search engine ranking rules, using tools or various methods, can make the site in search engine results to get a better ranking (that is, often said site optimization). SEO's original intention is worth affirming: help do not understand the network Marketing enterprise redesign website, that is, the use of reasonable website design strategy, so that their site to meet search engine search rules, so as to get the site rankings.

Human flesh Search

Human flesh search engine and tattoo, whitening, skin care, weight loss, etc. directly in human flesh on the implementation of all kinds of behavior has nothing to do. As the name suggests, human flesh search is the use of modern information technology, change the traditional network information search for people, people ask people, people touch people, people crowded people, people to the relationship between the network community activities, the boring process of inquiry for "one person questions, all the responses, a stone stirred thousand layers of waves, a call awakened million sincere" human search experience. Human flesh search can not only in the shortest possible time to expose the truth behind So-and-so door, for a certain third to find the moral positioning of the public recognized, but also in the network can not reach the place to explore and discover the most beautiful jungle maiden, the most moving Alpine herdsmen, the most mysterious desert caves, the most romantic ultimate encounter ... The pursuit of human flesh search the highest goal is: Do not ask for the best, but the most meat.

Black Hat SEO

Generally speaking, all use cheating means or suspicious means, can be called Black hat seo. For example, spam links, hidden pages, bridge pages, keyword piling and so on. In the last one or two years, the most typical black Hat search engine optimization is to use the program from other categories or search engines to crawl a lot of search results into Web pages, and then put Google Adsense on these pages. The number of these pages is not hundreds of thousands of, but tens of thousands of hundreds of thousands of. So even if most of the page rankings are not high, but because of the huge number of pages, there will be users to enter the site, and click Google AdSense ads.

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