SEO Tutorial: The layout of the key words to systematize

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In SEO many people ignore the details, some people ignore the system and do not pay attention to the overall situation, this article is about how to use the idea of the system to carry out SEO keyword layout, in fact, the theory of SEO is so much, many things must you through practice can realize, so many hands, you will have a harvest, Many people rely on Black hat seo gain a little success on the complacent, in fact, the highest level of SEO is not you know how to do it, but you should know how to do is not, if you are found that you have been the search engine punishment only then wake up this truth, then already late, of course, a small webmaster do a few little station to get a little money, By search engine punishment is not terrible, big deal I change a station to start again, but if you are to a large portal for SEO, then if the search engine punishment, the consequences are unimaginable. Your attention to the search engine penalty depends on the value of the site, if a site has great value, then I would rather not do too much SEO, lest lead to search engine punishment. In a very esoteric words is: The highest level of SEO is not the need for SEO. Well I digress has been very far, the knot for the topic:

Search engine is how to judge the importance of a page, or the search engine rankings how the principle of work, we can simulate ourselves is a search engine, if you are going to do search engines how do you judge the weight of the rankings? Nothing but the following levels

1. Domain Name

2. Catalogue

3. Single page

These three-level plex relationships are domain name > directory > Single page

First from the search engine Spiders crawl The page of the process to see, spiders must first know is your domain name, then certain domain names contain keywords or keyword Pinyin is the most important, spiders crawl your domain name, he will certainly analyze your domain name under the number of directories, spiders will first crawl back to the directory, Then crawl down one level below the directory. Obviously, in the catalogue of key words is very important, of course, sometimes your domain name root directory is not necessarily only, there will be a number of single pages, such a single page in the search engine weight must be higher than the single page in the directory. When the spider crawled out of the directory will start to crawl the specific page, then the page's keyword weight and density settings, as well as the page contains the keyword link density is a search engine reference an important factor. All of these factors are the first things you should consider when setting up a website these factors are related to the structure of the site design, and often for a site's overall keyword optimization is not limited to a single keyword, but to optimize the keyword group you are reasonably distributed to your site, and the structure of your site to match. You can divide the keywords into three levels, if we take "QQ" this keyword as an example, "QQ" is the core keyword we want to do, of course, "QQ" The word also has a lot of related extension keywords, such as: QQ space, QQ space Code, QQ personality signature, and so many two-level expansion of keywords, Then we in the design of the site structure, we need to "QQ" as the core keywords, this word must appear in the domain name, and those two-level extension keyword can be our sub column in the directory name, to the third level of the page is our specific to optimize the level three keywords, such as our "QQ space" This sub column contains "QQ space message code" such a single page. In other words, the site page structure contains the key to the importance of the keyword and you want to optimize the keyword is to match the importance of the key words to put in an important position. That's three.

1, the domain name is best to include your core keywords, if the domain name does not contain keywords, then your site name must contain the core keywords

2, the core keywords from the expansion of the two-level keywords as your column name, this can be counted as the key words of the two-class classification

3, from the two-level keyword expansion of the three-level keyword as you want to add a single page of the main keywords, that is, the specific content page keywords

The weight of the keyword will also have passed, if according to the above three to design the distribution of keywords, then we can see that the core keywords will appear in three levels of the page, two-level keywords will appear in two levels of the page, and the most peripheral keywords that we often say long tail keyword is distributed on the specific page. This type of keyword layout design will be a pyramid. In this way we will not be able to optimize the keyword optimization. Many times we choose the keyword is very difficult, this keyword also want, that keyword also want, what keyword want. But the main key to each page can only be set one. So many webmasters have encountered confusion, there is no choice, but if you grade the keyword, and then according to what I said this pyramid-shaped keyword layout, you will not be confused.

Of course, the layout of the key words is only a site ranking internal cause, this is a site to get a good ranking of the basis, and external factors or depending on your outside links, many friends do external links have a misunderstanding, that is, only for the core of the key words of the external connection, this is because you do not know what is a friendship link, What is an external link, links need to use your core keywords to do the link, because this link is a direct link to your domain name, and for your two-level keywords you need some external links (sometimes two-level keywords external links can use the site's internal columns to complement each other), The same reason your two-level keyword links to link to other people's Level two page, do the link to do the same keyword layout design, each level of keywords external links should be different, not a key word to conquer. Different levels of the page, links also need to be different.

Only when your site architecture is clear, and your keyword architecture and your site architecture, your external chain architecture and the previous two phase, I believe your site will certainly have good traffic. SEO not what advanced, but in your system collation and discovery, welcome everyone to discuss exchanges with me.